
Suntory is adding even more hospitality to Japan’s famously classy cabs.
Tokyo has a pretty awesome train and subway system, but there’s still something to be said for getting around town by cab. If you’re heading somewhere a long walk from the nearest station, craving door-to-door convenience, or simply don’t want to worry about where to transfer, hopping into a taxi is definitely the way to go.
Plus, if you happen to hail one of Tokyo’s tea taxis this summer, you’ll also score a complimentary cold beverage.
From this month, taxi operator Nihon Kotsu has decked out three of its cabs in the livery of beverage maker Suntory’s Iemon green tea, calling them the Iemon Hospitality Taxis. As the rear passenger-side door opens, you’ll notice a noren, the horizontal tapestry hung at the entrance to traditional Japanese shops and restaurants, bearing the Iemon logo and name.
As you take your seat, you’ll be given a 500-milliliter bottle of chilled Summer Iemon green tea, so that you’ll arrive at your destination with your feet rested and your thirst quenched.
The generosity doesn’t end there, though. Iemon Hospitality Taxi passengers will also be given a non-folding uchiwa paper fan and a pair of slippers inside a drawstring bag.
▼ Uchiwa (front and back) and slipper bag
The taxis will be in service between now and August 4, serving the 23 wards of central Tokyo plus the adjacent semi-autonomous cities of Mitaka and Musashino. While you can flag one down if you spot it driving on the street, you can also summon the Iemon Hospitality Taxis using the free Zenkoku Taxi app, available here.
Source: Entabe
Top image: Suntory (edited by RocketNews24)
Insert images: Suntory
Why not see what Casey is up to on Twitter while you sip your tea?





Tokyo’s new pre-fixed taxi fare smartphone service reduces the guess work of travelling by cab
Tokyo’s green tea beer garden gives you all-you-can-drink matcha and hojicha beer this summer
Traveling in Tokyo? You can start enjoying cheaper taxi rides as of today!
Tokyo making big changes to taxi service and fares, looking for a few “testy” drivers
Cruise Tokyo in comfort for free with Suumo’s cozy taxis, hang out with their fluffy mascot
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Nagoya’s dark-red miso has continued to capture tastebuds for generations
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
McDonald’s releases new “Yakki” burger based on a popular Japanese meal
Cup Noodle releases new Tomica “car” collection
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tokyo taxis offer to let you take a ride with The Ring’s ghost girl, just in time for Halloween
Nintendo taxis?! Peruvian cabs outfitted with Mario Kart 8 setups for rear passengers to play
Kabuki stagehand taxi service starts, offers silent cab drivers that’ll give you a story to tell
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Why do Japanese hot spring inns give you tea and sweets at check-in? For your own safety
Suntory explains the simple science behind how it makes its amazing clear tea beverages【Video】
Not in the mood for small talk? Japanese taxis add Silent Mode service, activated with finger tap
Tokyo’s new historical taxi service is an experience fit for a noble
Starbucks Japan goes back to the matcha past with new stone-milled green tea drinks at Roastery
Cherry blossom taxi tours are a great way to save steps and see sakura in Tokyo and its neighbors
Häagen-Dazs Japan’s Yuzu Green Tea Float — How to make the super-easy matcha summer dessert drink
Electric matcha whisk from Japan serves up frothy green tea in seconds
How to use the self-serve dispensers for green tea at conveyor bel sushi restaurants in Japan
Tokyo’s matcha green tea tuna sandwiches: A culinary wonder we didn’t know we needed until now
Spending a night in Tokyo’s most beautiful capsule hotel【Photos】
Leave a Reply