
Which Sony intellectual property do you want to chase around in the real world?
With Sony’s PlayStation Meeting Event happening in New York on September 7, and Tokyo Game Show a little over a week later, CEO Kaz Hirai is talking up Sony’s plans for the near future. While the rumored and leaked smaller version of the PS4 and the beefed up cousin PlayStation 4 Neo are already making news, the biggest surprise so far was talk about a shift in their mobile games strategy. Sorry, PS Vita owners, this isn’t about you, but Hirai recently talked about aggressively pursuing augmented reality (AR) games for the mobile market. If this sounds like Sony trying to capitalize on the Pokémon GO phenomenon, you’ve hit it right on the nose.
The higher-ups at Sony apparently really liked the way Pokémon GO was changing smart phone gaming (read “super popular”) and hope to use existing Sony properties to capture a share of the burgeoning game market. Does that mean we will soon see a God of War GO? Or a car scanning game for Gran Turismo GO? Re-capture the fear of fungus in Last of Us GO! Let’s face it, looking for hidden treasure in Uncharted GO is the game we all want to be playing. Maybe it will create a huge boom for the sport of rock climbing ahead of the Tokyo 2020 Olympics.
▼ Treasure!
Most likely these games will come from Sony’s smartphone game studio ForwardWorks, who they’ve already tasked with creating games based on existing Sony titles. However, now with orders from the top, they will be looking to include an AR angle into them. Hopefully, what they come up with will be innovative rather than just trying to recapture the initial popularity of Pokémon GO.
Source: IGN via My Game News Flash
Featured image: Flickr/Eduardo Woo



Despite success abroad, even Sony’s PlayStation 4 can’t inject life into Japan’s console market
Sony officially announces pricing for PlayStation VR add-on for PlayStation 4
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
No console? No problem! Sony tests streaming video games direct to TV sets
Sony switches X button to confirm for PlayStation 5 worldwide, gamers in Japan freak out
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
How does the 100-yen “Scoon” match up against the celebrated 2,000-yen Sugakiya Ramen Fork?
Rental grandma service growing in Japan, can help cook or break up with boyfriends
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Sephiroth in real life? How to unsheathe a massive 6.8-foot samurai sword
Toilet teaching – Japanese programmer explains key concept with clever bathroom snapshot
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
PlayStation 4? Sony Teases Fans with Mysterious Video and Conference Announcement *UPDATED*
【Playstation 4】 Sony President Hints at Letting Microsoft Move First in Next-Gen Console War
So long, PlayStation 4 – Sony announces it’s ending repair service for early PS4 models
Sony gives PlayStation 3 game cases a facelift, netizens complain they can’t tell games apart
Tech journalist predicts Japan’s Pokémon Go release date
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Newsflash: Sony unveils “Project Morpheus”, new virtual reality headset for PlayStation 4
Sony recommends confessing love with a PS5 present, Japanese gamers spot problems with the plan
【Updated!】Sony’s Japan-only portable gizmo “PocketStation” returns as a PlayStation Vita application
Rumour: Sony to unveil ‘virtual reality headset’ at Tokyo Game Show 2013
Free ninja robots mini-games for PlayStation 4 Camera coming later today 【Update: Now live】
Pokémon finally comes to iPhone and Android as the augmented reality game Pokémon GO 【Video】
Nintendo tweets out ad for Sony’s PS Vita: jealous workers or inside job?
Which video game favourites are turning 20 this year?
Sony launching major offensive at PAX Prime show, bringing 39 playable games, freebies
Leave a Reply