
A popular Okinawan treat gets a crispy crunch. Join us on a taste-test of delicious proportions!
The United States may have the much-anticipated pumpkin-spice latte that people look forward to each fall, but Japan beats all with continuous seasonal and limited-edition flavors, snacks, and sweets all year long, everywhere you turn.
Always a sucker for those limited edition treats, I couldn’t pass up these new honey and butter-flavored purple sweet potato snacks by Calbee when I saw them at the convenience store.
This new “Osatsu Snack” is a twist on the original sweet potato (or satsuma-imo in Japanese) version, with real purple sweet potato/murasaki-imo – famously grown in Okinawa – added to give it that unique purple color. The bag touts that the murasaki-imo is mixed with both steamed and baked sweet potato, and is finished off with a rich butter and sweet honey flavor.
Opening the bag immediately releases the distinct aroma of murasaki-imo. The crisps themselves aren’t as vibrant as the purple sweet potatoes they’re made of, but still carry a nice lavender color.
▼ Run free, my pretties.
Of course looks are important, but it’s all about the taste. Rest assured, these sweet potato nibblins don’t disappoint. The sweet honey flavor stands out most prominently upon the first bite, the taste of murasaki-imo making its appearance shortly after. The experience is rounded off with a slightly-salty, buttery aftertaste – perfect if you’re the kind of person who enjoys savoury-sweet combinations.
The crisps are light and airy, and the perfect bite-sized finger food for snacking. In fact, they may be too perfectly sized, making it all too easy to pop one after the other into your mouth until, before you know it, you’ve polished off the whole bag on your own in less than five minutes…
I guess I should feel guilty, but I don’t really. And I would probably do it again if I had another bag!
They will be around until mid-November, and for just 127 yen (US$1.23) a bag, so I may have to do just that!
Reference: Calbee homepage
Images © RocketNews24







Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
McDonald’s Japan adds purple shakes to their menu, but they’re not grape-flavored
Get ready for a cherry-blossom-flavored spring with Sakura Butter potato chips from Calbee!
Starbucks Japan’s newest treats: the Purple Halloween Frappuccino and a gruesome-looking dessert
Mister Donuts Japan to release mouthwatering sweet potato donuts to welcome a delicious autumn
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Which Gundam is the favorite for fans in different countries? Gundam election announces results
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Mighty, meaty Tokyo ramen joint flips script by overflowing the bowl with delicious chashu pork
Better know a train nerd: 36 different classifications for Japan’s “densha otaku”
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Class is in session with Starbucks’ new college sweet potato Frappuccino【Taste test】
Japanese snack food maker introduces new potato chips…for women!
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
The perfect summer snack – potato chips that are made to be cool, literally
Sweet! Mister Donut’s sweet potato donuts are here to get us into the autumn dessert mood ASAP
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
New “wet” potato chips revolutionise the snack industry in Japan
How to make your own hoshi-imo Japanese dried sweet potato snacks【SoraKitchen】
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Calbee goes spicy with two new potato chip flavors — Thai tom yum kung and Sichuan-style tofu!
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Sweet potato donuts arriving at Mister Donut to let yaki imo fans get off to an early start
Hiyashi yaki-imo vending machine changes the whole way we think about roasted sweet potatoes
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】