The animated high school heroine will now appear on posters and condom packages in a bid to thwart the spread of sexually transmitted infections in Japan.
As the main star of an anime about magical high school girls fighting to protect the universe from forces of evil, this new collaboration between Sailor Moon and the Japanese Ministry of Health, Labour and Welfare to fight the spread of STIs in the community actually makes a whole lot of sense. According to the official press release distributed by the ministry yesterday, the Pretty Guardian will now be appearing on 156,000 A4-sized leaflets and 5,000 A2-sized posters, with part of the star’s catchphrase, “In the name of the moon, I will punish you!!” reworked to read “If you don’t get tested, I will punish you!!” in the poster’s tagline.
The posters and leaflets will be distributed at coming-of-age ceremonies for the nation’s 20 year-olds around the country in January, along with a total of 142 local governments and groups such as the Japan Foundation for AIDS Prevention, the Japan Medical Association, the Japanese Society for Sexually Transmitted Diseases, and the Japanese Foundation for Sexual Health Medicine set to receive the specially marked campaign materials for distribution.
In addition to the posters, the campaign materials will also include heart-shaped packages featuring an image of the sailor-suit wearing star of the anime series, with a free condom tucked away inside. The ministry will be distributing 60,000 of these specially marked packs.
Despite the cute appearance of the campaign, preventing the spread of sexually transmitted infections is an issue that the government is taking very seriously. Cases of syphilis infections are reportedly on the rise in Japan, with records showing 2,697 people were infected with the disease in 2015, which is 4.3 times more than five years earlier, when 621 cases were reported in 2010. Furthermore, from the beginning of 2016 to mid-October, over 3,000 people contracted syphilis in Japan.
▼ The findings are printed on the back of the new leaflets.
With a large number of females being infected with STIs like syphilis, the ministry wanted to find a way to connect with young women, ranging in age from teens to 30s, which resulted in them seeking out the cooperation of Sailor Moon creator Naoko Takeuchi for the new campaign. While it might seem like an unlikely collaboration, using the familiar face of the Pretty Guardian, who speaks to a wide generation of women across the country, might actually be the perfect way to help protect the population after all.
Source, images: Ministry of Health, Labour and Welfare Press Release
Follow Oona on Twitter for more about unusual news and campaigns from Japan.
Free Sailor Moon condoms to be given out by Japanese government
Japan’s Secret Weapon Against the Flu Deemed Ineffective by Ministry of Health
On behalf of the Moon, we’ll govern you? Rumours Sailor Moon creator will run for office
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Feeling Hungry? How Does a Nice, Roasted Guinea Pig Sound?
Turns out women STILL don’t want to see men’s nipples through their shirt
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
What 1,000 yen can get you at McDonald’s in Japan right now
Tokyo sex industry worker arrested for saying she needed tuition money, spending it on hosts
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply