
In order to figure out what might be in the bag this year, we have to look to the past to see the future!
As the holiday season rolls around, many excited shoppers in Japan are looking forward to shopping on New Year’s day. As RocketNews24 has shown in the past, these fukubukuro or lucky bags generally give you a ton of value for the price of not knowing what you are going to buy beforehand. The lucky bag at Starbucks has proven year after year to be a great bargain netting customers around 10,000 yen (US$85) of items for only 6,000 yen ($51). What makes the Starbucks bag a cut above the rest is that the bag itself is a chase item as well. Instead of just a cheap plastic or opaque paper bag, Starbucks places all the merchandise in a lovely tote bag that lets everyone know where you like to get your coffee.
What can we expect to see this time around? Let’s take a trip down memory lane first.
▼ 2013 lucky bag / 5,000 yen
The first year we started purchasing the Starbucks lucky bag was back in 2013 where the bag itself was only made of felt. Still plenty of room inside to hold some great items, including:
1 card redeemable for any drink
2 bags of coffee (250 grams [8.8 ounces])
1 pack of instant ice coffee (10 sticks)
2 Starbucks tumblers
3 logo cup rubber bands
1 ceramic one-cup coffee dripper with mug
▼ 2014 lucky bag 5,000 yen
This year featured a much better bag, but fairly similar items inside.
2 cards redeemable for any drink
2 bags of coffee (250 grams)
2 packs of instant coffee (12 sticks)
1 siren logo tumbler
2 siren logo coasters
2 Starbucks coffee mugs
▼ 2015 lucky bag / 3,500 yen
This year, our resident food writer decided to take a step back and went for the 3,000 yen bag. The bag itself was a lovely quilted bag, so chalk that up as an improvement over last year. Items included this year:
1 card redeemable for any drink
1 bag of coffee (250 grams)
1 Starbucks Via Coffee Essence assortment set
1 Starbucks stainless steel bottle (330 milliliters [11.2 ounces])
1 greeting card
▼ 2016 lucky bags / 3,500 and 6,000 yen
Last year, we went all out for our readers and purchased both bags. We had to wait in line all night to get them, but they were totally worth it! The 3,500 yen bag came in a medium canvas tote bag with the following items:
4 cards redeemable for any drink up to 610 yen
1 bag of coffee (250 grams)
1 Starbucks tumbler
1 Notebook with embossed logo
A pretty unique haul, but the 6,000 yen large canvas tote bag was arguably better featuring:
4 cards redeemable for any drink up to 610 yen
2 bags of coffee (250 grams)
1 pack of instant coffee (12 sticks)
1 Starbucks steel tumbler (480 milliliters)
2 glass Starbucks mugs
——————————————————————————————-
So now that we’ve moved through the memory palace, what Sherlockian deductions can we make? Well over the four years, it’s pretty clear that you are going to get some coffee and you are going to get at least one tumbler. Chances are also very high that you will get some free beverage cards that you can use for yourself, or give out to your friends. Curiously, though there has always been a cheaper and more expensive version of the lucky bag, according to the advertisement there might only be the 6,000 yen bag this year. This means there will likely be more people lining up to snag one of these, and since Starbucks branches in Tokyo always sell out very quickly make sure you line up really early if you want to get your hands on one of the coffee chain’s lucky bags.
Featured image: Starbucks Japan
Insert images ©RocketNews24
[ Read in Japanese ]





【2016 Lucky Bag Roundup】 Lucky Bag favorite Starbucks is back in 2016, we see what’s inside
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
Starbucks Japan fukubukuro lucky bag brings us merch and coffee to kick off 2019
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
We purchase a Starbucks Lucky Bag, makes us look at the big picture
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Starbucks Japan lucky bag showdown! We snag three fukubukuro, but are they all the same?【Pics】
Starbucks Japan’s New Year’s lucky bag is one of the most sought after fukubukuro of 2023
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Contents of Starbucks Coffee’s 2015 lucky bag REVEALED!
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Starbucks Japan reveals this year’s lucky bag bundle, pre-order lottery opens tomorrow
【Lucky Bag Roundup 2018】Starbucks Japan lucky bag only available to lottery winners this year
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Didn’t win this year’s Starbucks Lucky Bag lotto? Don’t worry, there’s something even better!
Comparing Starbucks lucky bags in Japan proves some bundles are better than others
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan’s Lucky Bag #3: A fukubukuro to end all fukubukuro
Comparing two Starbucks fukubukuro shows just how different lucky bags can be