
With so many products to choose from, this is one of the most personalised lucky bags on the market this year!
The Body Shop, a world-renowned skin care and cosmetics company owned by L’Oréal, has more than 2,000 stores in 61 countries. Here in Japan, customers are enticed by the company’s range of fragrant creams and soaps to such an extent that they’re able to create their own personalised “fukubukuro” lucky bags at the beginning of the New Year.
This year’s bags come in three different sizes: small, medium and large, which refer to the size of the products they contain. We stopped by to pick up the smallest option, priced at 3,500 yen (US$29.67).
Purchasing lucky bags can often be a gamble, as the contents sometimes differ from bag to bag. While it’s considered to be all part of the fun, sometimes it’s nice to know exactly what you’ll be getting in exchange for your yen, especially when it comes to something as personal as a favourite fragrance. At The Body Shop, customers can rest assured that they’ll be happy with what they get, seeing as they’ll be the ones choosing the actual products that go into the bag itself.
Customers purchasing a small bag will be able to choose one product from the three categories (shower gel, body butter, hand cream) below. Medium and large purchases, on the other hand, can be chosen from the first two categories.
▼ We received six items in our small-sized pack, including an exclusive red-and-black Body Shop tote bag.
▼ Rather than mix fragrances, we decided to stick to the refreshing scent of grapefruit throughout, with a tub of body butter…
▼ A 250-millilitre (8.5-ounce) bottle of shower gel…
▼ And a 30-millilitre tube of hand cream.
▼ We also received a “bath lily”…
▼ And a bottle of body lotion.
Considering the fact that the body butter and shower gel together usually retail for 3,780 yen, the Body Shop fukubukuro is packed full of value. We loved the fact that we could choose our own fragrances, and now that other stores like GAP are tapping into this concept of personalised lucky bags, we can’t wait to see what other options become available next year!
Photos © RocketNews24









【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japanese Starbucks that’s also an art gallery hosts exhibition by painters from Tokyo’s top art school
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2017】 We push our luck with a 3,000 yen “lucky bag” from Akihabara junk shop
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
Comparing two Starbucks fukubukuro shows just how different lucky bags can be
【Lucky Bag Roundup 2017】Lotteria adds cute Japanese character goods to New Year’s fukubukuro
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Ikea fukubukuro lucky bag gives us 10,000 yen worth of goods for 3,000 yen