
Anime merchandise haul comes with a few unusual surprises.
Our Japanese reporter K. Masami looks forward to a lot of things at New Year, like receiving nengajo, watching the annual kohaku song battle on TV, and eating osechi New Year’s dishes.
One of the things she most looks forward to, though, is purchasing one of the country’s most sought-after fukubukuro lucky bags, which comes from Donguri Kyowakoku, the retail chain renowned for selling official Studio Ghibli goods.
Like all lucky bags, this one contains a selection of items worth more than the price you pay for it, and one of its main draws is the fact that the contents inside are never revealed beforehand. So, like a box of Ghibli chocolates, you don’t know which ones you’re gonna get.
▼ The items differ from bag to bag too, so what’s inside really is up to the fukubukuro gods.
Masami reserved her fukubukuro at her nearest branch of the chain as soon as reservations opened at the beginning of December, and she returned on 2 January to pick up her bag of goods, which are only being made in limited numbers.
So what did she get? Let’s take a look at her haul below!
▼ The “Otanoshimi Bukuro” (“Enjoyment Bag”) cost Masami 4,000 yen (US$34.75)
The bag contained the following products:
・My Neighbour Totoro Pocket Tote
・My Neighbour Totoro Eyelet Curtain
・Whisper of the Heart Pocketable Eco Bag
・Whisper of the Heart Fernanda Fragrance Body Mist Pear Bouquet (Facial toner)
・Kiki’s Delivery Service Jiji Magnet
・Kiki’s Delivery Service Petit Jiji Handkerchief
・Kiki’s Delivery Service Stainless Steel Portable Thermos
・Mary and the Witch’s Flower Handkerchief
▼ The My Neighbour Totoro Pocket Tote was beautifully adorned in Soot Sprites and Totoros, interspersed with woodsy images.
The bag was well made, using thick, sturdy fabric, and it came with a nice, smooth lining and handy pockets as well.
▼ Masami particularly liked the snug corner for drink bottles.
One of the most surprising items in the haul was the My Neighbour Totoro Eyelet Curtain, which ended up being the perfect length to cover the passage between hall and bathroom at Masami’s place.
The Whisper of the Heart Pocketable Eco Bag was another nice surprise, seeing as Masami has been using eco bags since free plastic bags were abolished at stores in Japan in July 2020.
▼ A “Hopeful Story” for anime fans, and the environment.
The Whisper of the Heart Fernanda Fragrance Body Mist promised to deliver good anime vibes to Masami’s daily beauty routine…
…while the Mary and the Witch’s Flower Handkerchief promised to add some anime magic to her wardrobe.
Masami is a big fan of Kiki’s Delivery Service, so she was overjoyed to receive this adorable magnet of Jiji peering at her over his shoulder.
▼ The magical black cat also peered out at Masami from this adorable little handkerchief.
▼ One of the biggest surprises in the bundle was the beautiful Kiki’s Delivery Service Stainless Steel Portable Thermos.
In Japan, Thermos flasks are called “mahoubin” (literally “Magic Bottle“), making this a particularly apt item for Kiki’s Delivery Service, which is known here as “Mahou no Takkyubin“, or “Magic Delivery Service“.
Masami was happy with absolutely everything she received, not just because of the sheer cuteness of it all, but the fact that she’ll be able to use all the products on a daily basis.
And speaking from experience, after picking up the Ghibli lucky bags in 2020, 2019, and 2018, adding a touch of Ghibli magic to your day 365 days a year is Masami’s idea of a very good year!
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















Studio Ghibli retail chain brings out a mystery fukubukuro lucky bag for New Year
Studio Ghibli fukubukuro lucky bag is a sell-out hit in Japan at New Year
Studio Ghibli celebrates New Year with a fukubukuro lucky bag packed with anime merchandise
Studio Ghibli-licensed store Donguri Kyowakoku brings us the fukubukuro lucky bag of our dreams
Donguri Kyowakoku fukubukuro is filled with fantastic Studio Ghibli merch【2016 Lucky Bag Roundup】
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
7-Eleven Japan’s “Paper Tiger” sandwich sparks online controversy over deceptive packaging
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Pokémon becomes fine art with series of two hand-crafted Pikachu woodblock prints fans can buy
16 Things I Learned From Dressing in Drag: Confessions of a One-night Crossdresser
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2018】Celebrate New Year with Studio Ghibli merchandise from Donguri Kyowakoku
Studio Ghibli anime films get American comic book style update with new glassware collection
Studio Ghibli releases new bags and letter fans for anime fans
Studio Ghibli’s Mother’s Day corn set is a heartwarming gift for Totoro fans
Studio Ghibli releases new waffle bags for My Neighbour Totoro and Kiki’s Delivery Service fans
New Studio Ghibli bedding sets are cool in all senses of the word
Studio Ghibli bath mats and towels will help wash your worries away
New Studio Ghibli tea collection includes tea sourced from Totoro’s real-life forest in Japan!
Studio Ghibli scarves, gloves and bags will keep you warm this fall and winter
Studio Ghibli releases new anime character socks to put a magical spring in your step
Studio Ghibli releases new set of free wallpapers to download and use as backgrounds for video calls
Studio Ghibli releases new mug tumblers featuring anime movie characters
Studio Ghibli bean bag plushies are ready to receive your love and affection
Create a Studio Ghibli cafe at home with anime movie glass tableware
Studio Ghibli releases new anime tea and mugs in Japan