
We got more than just chocolate!
First Lindt, now Godiva! Sometimes the best lucky bags are the ones with food you know you’re going to like, and Godiva Japan is no exception. Our Japanese-language reporter K. Masami is a chocolate lover herself, but she often balks at Godiva’s pricey goods. What better way to get a good deal on them than with a lucky bag? And so, she set off on her mission.
Godiva’s 2023 lucky bags were offered in different types, depending on where you shopped. Bags sold at Godiva’s department store branches, for example, were different from those sold in outlet malls, shopping centers, or online stores.
K. Masami went to a shopping center to get hers, and there were two options offered there: one for 3,240 yen (US$24.46) and one for 5,400 yen. The contents of each bag were revealed on the shop’s sign, so Masami knew exactly how much bang she would get for her yen. She opted for the 3,240 yen bag, and here’s what was inside:
- ’23 New Year Special Assortment R530 Chocolates (8 pieces)
- Milk Chocolate Mini Pretzels
- Cookie Assortment (8 cookies)
- New Year Happy Bag
Compared to bags in previous years, which included extras like Godiva ice cream, Masami thinks some Godiva fans would be disappointed. However, Masami was fairly satisfied by the variety of goods offered, which was quite similar to their 2017 lucky bag.
She also thought the fact that there were so many different lucky bag types out there was interesting! Though Godiva may switch up how they do fukubukuro every year, change isn’t always a bad thing.
When you take into account the price of the individual items and the fact that you can reuse the bag it comes in, it’s a pretty good deal.
For reference, most eight-piece chocolate sets are above 2,000 yen on Godiva’s online shop, while the cookies are above 1,000 yen and the pretzels aren’t currently available on the online shop, so it’s a great find!
Masami’s overall rating? Pretty good from a Godiva Japan fan’s point of view. She does hope they’ll increase the quality of the bag and its contents next year, though! In the meantime, she has some snacking to do.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






【Lucky Bag Roundup 2017】We celebrate the New Year with a bag full of Godiva chocolates
Nintendo and Godiva team up for fancy fun chocolate line【Photos】
We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to
Manga legends Clamp reveals new Godiva Japan chocolate and merch lineup【Photos】
No mystery as to how adorable Sanrio’s 2023 fukubukuro lucky bags are
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japan’s new beer glass is designed to force you to drink…water [Video]
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
KFC Japan gives us a finger-lickin’ good lucky bag for 2023
【2016 Lucky Bag Roundup】 Evangelion Lucky Bag’s in our office, all’s right with the world
Animal Crossing crosses over with Godiva Japan for extra-sweet sets of Valentine’s chocolates
This lucky box stuffed with Tokyo souvenirs is sold online, but you still have to fight for it!
Opening the sweet value of Lindt Japan’s Holiday Lucky Bag【Photos】
This lucky bag stuffed with green tea made us feel like real adults for once
We push our luck and buy a lucky bag from a Japanese vending machine
Chiikawa lucky bag required a four-month wait, but was it worth it?【Photos】
Behold! It’s a rare 7-Eleven “Grand Opening Commemorative Lucky Bag”
This lucky bag of Tokyo snacks is full of delicious treats to take home–wherever home is!
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
What’s in the Lindt lucky bag for 2023?
Sanrio’s lucky bag promises even more kawaii goods galore in 2024
IKEA Japan lucky bags? We’ve got them covered!【2016 Lucky Bag Roundup】
Thanko’s lucky bag for 2023 brings the heat in more ways than one