
Nothing sells the relaxing, hot water of Kusatsu like thousands of pixels.
While Japan might be known as a technologically advanced country, there are those who visit to experience the rural environment. Sure, the biggest city in the world is there, as well as areas that you could consider meccas of anime, games, food and fashion, but many people might call the little rural towns the “authentic Japanese experience”.
A great example of that is Kusatsu in Gunma Prefecture, which is a small town that is already a major travel destination for local and foreign tourists. The famous Kusatsu Hot Springs are one of the top 100 onsen in Japan, so they don’t necessarily need an advertising team to stay on top of their tourism game, but a spectacular 4K (ultra HD) video certainly doesn’t hurt.
Many of the beautiful shots of the town are captured with the help of drones which probably means one of two things: the tourism board carefully planned their budget around purchasing and using an expensive piece of hi-tech equipment, or someone got a cool drone for Christmas, flew it around town, then saw the footage and thought, “Yeah, we can use that!”
▼ It certainly helps that the picturesque town lends itself to awe dropping aerial shots.
The video is racking up over a million views on the town’s YouTube page, but perhaps most surprisingly is the number of comments left in English wondering how one could get an English-teaching job in Kusatsu. With only one elementary school and one junior high school, job vacancies are probably very, very limited.
▼ Perhaps some can work in the official capacity of cooling off the onsen water.
This isn’t the only 4K video posted by the town, but their previous clip featuring the town in autumn has not generated as much buzz as this one.
▼ Still outrageously beautiful though.
Whether you plan to visit in the summer, autumn, spring or even winter, Kusatsu is definitely a place you can write home about.
But if you can’t make it out to Gunma, there are plenty of other onsen towns that are just as magical all over the country. All are worth a visit, so if you can’t decide which one to choose, might as well visit them all!
Source: Japaaan Magazine
Images: YouTube/草津温泉観光協会






San’in, Japan is breathtakingly beautiful especially when captured with a 4K video camera【Video】
Travel around Japan with stunning videos from the 4K ultra HD video library
Wait, those images are for real? Sony 4K commercial is so dazzling, the scenes almost look fake!
Ibaraki Prefecture promotes onsen hot springs with muscly man bathing in 4K【Videos】
Travel through Japanese festivals and tourist sites with this stunning 8K highlight reel 【Video】
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Sephiroth in real life? How to unsheathe a massive 6.8-foot samurai sword
Mister Donut, Kyoto tea merchant create new line of treats, with one that’s two desserts in one
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says