
Nothing sells the relaxing, hot water of Kusatsu like thousands of pixels.
While Japan might be known as a technologically advanced country, there are those who visit to experience the rural environment. Sure, the biggest city in the world is there, as well as areas that you could consider meccas of anime, games, food and fashion, but many people might call the little rural towns the “authentic Japanese experience”.
A great example of that is Kusatsu in Gunma Prefecture, which is a small town that is already a major travel destination for local and foreign tourists. The famous Kusatsu Hot Springs are one of the top 100 onsen in Japan, so they don’t necessarily need an advertising team to stay on top of their tourism game, but a spectacular 4K (ultra HD) video certainly doesn’t hurt.
Many of the beautiful shots of the town are captured with the help of drones which probably means one of two things: the tourism board carefully planned their budget around purchasing and using an expensive piece of hi-tech equipment, or someone got a cool drone for Christmas, flew it around town, then saw the footage and thought, “Yeah, we can use that!”
▼ It certainly helps that the picturesque town lends itself to awe dropping aerial shots.
The video is racking up over a million views on the town’s YouTube page, but perhaps most surprisingly is the number of comments left in English wondering how one could get an English-teaching job in Kusatsu. With only one elementary school and one junior high school, job vacancies are probably very, very limited.
▼ Perhaps some can work in the official capacity of cooling off the onsen water.
This isn’t the only 4K video posted by the town, but their previous clip featuring the town in autumn has not generated as much buzz as this one.
▼ Still outrageously beautiful though.
Whether you plan to visit in the summer, autumn, spring or even winter, Kusatsu is definitely a place you can write home about.
But if you can’t make it out to Gunma, there are plenty of other onsen towns that are just as magical all over the country. All are worth a visit, so if you can’t decide which one to choose, might as well visit them all!
Source: Japaaan Magazine
Images: YouTube/草津温泉観光協会






San’in, Japan is breathtakingly beautiful especially when captured with a 4K video camera【Video】
Travel around Japan with stunning videos from the 4K ultra HD video library
Wait, those images are for real? Sony 4K commercial is so dazzling, the scenes almost look fake!
Ibaraki Prefecture promotes onsen hot springs with muscly man bathing in 4K【Videos】
Travel through Japanese festivals and tourist sites with this stunning 8K highlight reel 【Video】
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Licca-chan dolls released in North America for first time in nearly 60 years
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Cherry blossoms blooming on new sakura Air Jordans from Nike【Photos】
Totoro ocarinas on sale from Ghibli Museum online shop, and no two are exactly alike【Video】
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says