
Who ever said that brushing your teeth had to be boring?
That’s right, you can now turn the mundane act of brushing your teeth into a sweet indulgence with the “Herb Toothpaste Mint Chocolate flavor” from Japanese catalog and online retailer Claudia. Apparently, they’ve made a toothpaste that tastes like mint chocolate!
Of course, it also does all the things regular toothpaste is supposed to do, like preventing cavities, removing plaque, and freshening your breath, so this isn’t just for fun; you’ll actually be cleaning your teeth too.
▼ See the little black specks that look like miniature chocolate chips!
The ingredients in the toothpaste include mint/peppermint oil to give it a refreshing mint flavor.
The product page explains that while brushing your teeth with any regular toothpaste helps you feel refreshed, this item has the added benefit of providing you with the aftertaste of chocolate, which hopefully will have the effect of satisfying your sweet tooth. For people who find it hard to stay away from sweet snacks, brushing your teeth with this toothpaste just might help stave off those after-meal chocolate cravings. In fact, the retailers are suggesting “If you want to have chocolate, brush your teeth instead!” as a new diet slogan! Hmm, toothpaste as a diet aid … that’s a new concept.
▼ They also have a promotional video introducing the unique toothpaste.
The Herb Toothpaste Mint Chocolate flavor is available from Claudia’s online shop for 1,800 yen (US$15.85) a tube, which we guess is somewhat pricey, but it should certainly make a fun gift for anyone who likes chocolate. The product is being marketed as a Valentine’s Day item, but anything chocolate-flavored is always welcome in our books, regardless of the time of year, so we hope they continue to sell the toothpaste after the big V-Day, at least for a while. And yeah, okay, it might not be all that effective as a weight loss tool, but we have to say, it should sure make brushing your teeth a whole lot more enjoyable!
Source, images: ValuePress!





Does mint ice cream really taste like toothpaste and breath mints? RN24’s Meg finds out 【Video】
Add some spice to your morning routine with wasabi toothpaste
From spicy curry to delicious charcoal – 7 bizarre toothpastes on sale in Japan
Mr. Sato takes on two of Muji’s most powerful Chocolate Mint ice creams*
New Choco Mint Pocky comes covered in pastel green mint chocolate
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Police in Osaka file charges against resident for serial pigeon/crow feeding
Studio Ghibli releases new anime keychains that are like miniature figurines
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mint chocolate beer sounds great, but how does it taste? We find out
Japan’s mint chocolate season hits Family Mart with 14 new choco mint treats (and five superstars)
Is roughly half of Japan preconditioned to hate mint chocolate sweets?
Kiss Choco Mint: New Japanese drink challenges all our minty preconceptions
Adult Mint Chocolate beer appears in Japan and makes for some funky food pairings【Taste test】
Seven awesome mint chocolate Japanese convenience store sweets, and a chart to find your favorite
Japan has mint chocolate butter, and it’s now at the top of our shopping list
Japan’s mint chocolate sweet bean fish cakes are a delicious mouthful in both name and flavor
Why wait for the Shamrock Shake when Japanese cafe chain has awesome mint choco shakes right now?
McDonald’s adds a Mint Chocolate Oreo Frappe to its menu in Japan for a limited time
Mint chocolate whipped cream sandwiches poised to become Japan’s latest convenience store hero
Seoul Cafe’s mint chocolate shaved ice is unlike any other shaved ice around【Photos】
Three great mint chocolate sweets to buy at 7-Eleven while the summer heat gives us an excuse
New Japanese KitKat captures the flavour of Baskin Robbins’ choc mint ice cream
Mint chocolate tapioca ramen appears in Tokyo: Too much to handle or too good to believe?
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate