People in Japan responded to the remark with a heartwarming hashtag that immediately went viral, showing support for the Tohoku region.
Masahiro Imamura, the Japanese cabinet minister in charge of reconstruction in the devastated Tohoku region following the 2011 tsunami and Fukushima disaster, made news recently after shouting at a Japanese journalist and storming out of a press conference while wearing an Evangelion anime necktie.
After apologising for the incident, Imamura made headlines again on Wednesday, this time for saying “It’s a good thing it (the tsunami) was in Tohoku, because if it had hit Tokyo there would have been massive damage”. Imamura was forced to resign after making the insensitive remark, with the Prime Minister apologising to the nation and the people in the affected region.
The offensive statement, which contained the Japanese words “東北でよかった” (“Tohoku de yokatta”, meaning “It’s a good thing it was in Tohoku”), quickly made news around the country through television, radio and newspaper reports. On social media however, people decided to bond together in response, using the hashtag #東北でよかった to show their support for the region with images that served as better representations of the statement “It’s a good thing it was in Tohoku”.
▼ For this Instagram user, a beautiful stretch of sakura in Aomori Prefecture is one of the many good things from Tohoku.
This Twitter user took the opportunity to remind everyone of the amazing rice field art produced in Aomori.
田舎館村の田んぼアート、2016年版。展望台からカメラで撮る程度だと全容が入りきらなかった凄いヤツ #東北でよかった pic.twitter.com/VKwMekj1No
— 菓子屋 (@cokieshop) April 25, 2017
The famous Aomori Nebuta Festival, one of Tohoku’s “Three Big” festivals, featured heavily as one of the great things to happen in the region.
▼ Another of the Three Big Tohoku festivals is the Tanabata Festival in Sendai.
Japanese Olympic gold-medal winning ice skater Yuzuru Hanyu also hails from Sendai Prefecture in Tohoku.
This stunning shot of Ginzan Onsen in Yamagata Prefecture is definitely one of the great things about Tohoku.
▼ As are the snowy slopes of Yamagata’s Zao Onsen Ski Resort.
This Fukushima devotee reminded us of the beautiful story of the hula-dancing troupe who saved the town of Iwaki City and inspired a popular movie.
▼ From bowls of Wanko Soba in Iwate Prefecture…
▼ To the fresh cherries of Yamagata Prefecture…
With all this love for the region, we’re sure Sendai’s feudal warlord Date Masamune would be looking down in pride at the gesture of support from people around the country.
Six years may have passed since Tohoku was hit by the disaster, but people around the country have not forgotten the cataclysmic events that happened on that day.
Despite the Reconstruction Minister’s gaffe, the heartwarming response of support for Tohoku from people online has only served to remind us of all the beauty the region has to offer. If you have any photos from the area, you can show your support by adding your image to the growing collection with the hashtag #東北でよかった. It truly is a beautiful region!
Source: Net Lab
Featured image: Instagram/g.yoshimura

If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
Town destroyed by 2011 earthquake and tsunami creates anime based on stories of residents
Pokémon GO helping tsunami-damaged communities in Japan recover with cool promotion going on now
What makes a good boss in Japan? Workers sound off in survey
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Things get heavy with the Gold Lucky Bag from Village Vanguard
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Japan has an awesome one-person bento box rice cooker, and here’s what we made with ours
Time to vote for your favourite in Japan’s Sanrio Character Curry Election
Ginza Cozy Corner releases “Hanami Party” mini cakes and treats for sakura cherry blossom season
Visiting the Kikyoya Shingen Mochi theme park takes some planning–but it’s a stop worth making!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply