Just goes to show that a little color goes a long way!

When your home village is labeled as a slum by people who don’t live there, it can be pretty degrading. Especially when you can see it for the treasure it truly is. So how does one transform a village from an ugly duckling into beautiful swan? Using the inspiration of three other villages in Indonesia, Kampung Pelangi, a village in Central Java, has upgraded their little village to a tourist destination where people are clamoring to travel to. So what did Kampung Pelangi have to do to garner such excitement? They just painted the town!


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Modelnya Mirip Kampung Warna-warni di Kota Malang, Kampung Ini Sedang Jadi Sorotan mata Dunia rabu, 17 Mei 2017 18:38 Kampung warna – warni pelangi 🌈 di Semarang SEMARANG – Ada satu hal lagi yang bisa semakin membuat kita bangga pada negara ini, #Indonesia . Seminggu terakhir media internasional tengah menyoroti sebuah daerah di Indonesia. Daerah itu berada di wilayah Semarang, Jawa Tengah. Tepatnya terletak di Kampung Wonosari di Kelurahan Randusari, Kecamatan Semarang Selatan, Kota Semarang, Jawa Tengah. Akan tetapi daerah ini sekarang lebih dikenal dengan nama “ #Kampung #Pelangi ”. Kampung #Wonosari disebut dengan Kampung Pelangi lantaran karena bangunan di sana dicat dan dilukis dengan banyak warna seperti pelangi. Memang banyak kampung serupa yang juga disebut Kampung Pelangi di daerah lain di Indonesia. Namun mungkin Kampung Pelangi di Semarang menjadi yang beruntung telah diberitakan banyak #media #internasional . Tempat ini dulunya merupakan #wisatasemarang #pemukiman #kumuh di pinggir sungai. Sekarang telah menjelma menjadi temapt #wisata yang #instagrammable . yuk jangan diam aja dirumah indonesia itu indah dan unik loh guys. aku bangga indonesia. by @stevan.traveling #jangandiamdirumahindonesiaituindah #wonderfulindonesia #rumahwarnawarni #semarang #traveling #Colorfulhouse #jalanjalan #akubanggaindonesia #wisataindonesia #kampungpelangi

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The community and government spent about US$22,000 on the colorful makeover. Almost 250 of the 390 homes have been decorated in the magnificent pigments and the transformation seems to be having a positive effect on the people who live there. Not only have the residents themselves become actively involved with the project, they’re also working towards cleaning up the nearby river as well. Their efforts are paying off, as the village is enjoying a significant increase in tourism to the area, positively impacting local restaurants and businesses with the increase in revenue.



This town has really put their best feet forward to ensure that a bright future lies ahead. Thanks to the viral nature of their story, it wouldn’t be a surprise to see other villages around the world find creative ways to improve and show off their hometowns. Perhaps local delicacies can be transformed to mimic the colorful surroundings?

Source: Bored Panda
Featured image: Instagram/stevan.traveling