The former Victoria’s Secret model is so popular in Japan that she even has a say in the country’s miso production.

If you asked Japanese people on the street to name one of their favourite models from overseas, chances are that Australian beauty Miranda Kerr would be on that list. Kerr’s good looks have been used to advertise everything from handbags to jewellery and even fat-shedding tea in Japan, and now the love affair continues, this time with a collaboration with Japanese miso soup paste producer Marukome.

Kerr has joined up with Marukome to produce two types of organic miso powder, which are set to go on sale at supermarkets around Japan from the end of August. Just yesterday, the company unveiled a commercial for the products on YouTube ahead of the new release.

Take a look at the video below.

While the new collaboration will be a surprise to many, Kerr has actually promoted Marukome products in the past, making a number of appearances for the company in Japan just last year. Now they’ve further strengthened their working relationship, with the 34-year-old model providing her personal input into the creation of the new powdered miso products.

As Kerr explains in the clip, she and the company worked together to create an organic miso powder that can be used in a variety of dishes, from salads to chicken dishes and even tofu steaks.

▼ The model’s name even features on the packaging of the jars.

The new miso powder will come in two varieties: vegetable dashi stock flavour and smoked bonito dashi stock flavour. It will be interesting to find out what a miso collaboration between Japanese and Australian palates tastes like, but given Kerr’s immense popularity in Japan, no matter what the flavour, it’s safe to say the new products will fly off shelves as soon as they’re released at the end of August.

Source: Marukome
Featured image: YouTube/マルコメ【公式】
Insert images: YouTube/マルコメ【公式】, Marukome