Taste some ice-cold autumn goodness.
Japan boasts some brews that are better drunk during certain seasons of the year, like cherry blossom beer in spring. And autumn in Japan is one of the best times to crack open a cold one and enjoy some aromatic golden hops while taking in the beautiful foliage.
Two Japanese beer stores, KURAND SAKE MARKET and SHUGAR MARKET, are holding a Japanese-style Beer Fair until 31 October, featuring a few new beer cocktail additions to their robust lineup.
▼ Tender pieces of persimmon are incorporated into
this unique, graceful autumn persimmon beer.
https://www.instagram.com/p/BYsCEuMDMYL/?taken-by=shugar_info
▼ The natural bitterness of beer pairs rather well with that of matcha,
creating a supple and refreshing glass of emerald matcha beer.
https://www.instagram.com/p/BYsfyxjjLz_/?taken-by=shugar_info
▼ Pumpkin beer, a rich, smooth brew that combines the
subtle sweetness and creaminess of high-quality pumpkins.
https://www.instagram.com/p/BYu5iH7jbL5/?taken-by=shugar_info
▼ Chestnut beer is an unusual combination that results in a creamy
and smooth finish. A great way to enjoy Japanese autumn.
https://www.instagram.com/p/BYw9MdGj_QO/?taken-by=shugar_info
▼ The apple beer’s drinkability goes beyond your average cider, with a well-balanced
sweetness and generous aroma reminiscent of freshly baked apple pies.
https://www.instagram.com/p/BYxowkDDRm6/?taken-by=shugar_info
KURANDE SAKE MARKET and SHUGAR MARKET stores can be found all over Tokyo. You can even partake in an all-you-can-drink beer plan at 3,240 yen (US$30). With over 100 different kinds of Japanese sake, wines, and beer available to your taste buds.
Who knows, they might even have in stock the elusive garlic beer that the SoraNews24 staff raved about.
Source: KURANDE SAKE MARKET, SHUGAR MARKET via Japaaan
Top image: Instagram/Shugar

Tabasco Japan says you should add hot sauce to your beer, but are they right?【Taste test】
Japanese beer giant Asahi buys British London Pride brewery; U.K. writer hopping mad
Tokyo police’s lifesaving makeshift water faucet also great as a home beer dispenser
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Family Mart joins forces with legendary sumo wrestler Chiyonofuji for new Convenience Wear collection
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】