
After the incredible success of the green tea Frappuccino, Meg tries out the new tea flavor exclusive to Japan.
Last Friday was the start of a three-day weekend in Japan, which had a lot of the local population excited. We were in fine spirits too, but not because of a day off. No, what put a spring in our step was the launch of a brand-new Frappuccino flavor at Starbucks.
On September 15 Starbucks locations across Japan rolled out the world’s first hojicha-based Frappuccino. Hojicha is a variety of roasted green tea that’s especially popular in Japan during the fall months, with a flavor that’s deeper and a bit nuttier than matcha or standard green tea.
We tasked our resident Frappuccino fan Meg with the grueling assignment of trying the new dessert beverage for herself, and while she could have sat and sipped it inside the coffeehouse, she instead took her drink to a local park to snap some photos in the sunshine.
The drink’s full name is the Hojicha Cream Frappuccino with Caramel Sauce. Loosely based on Starbucks’ pre-existing hojicha latte, the new Frappuccino has a hojicha base flavored with white mocha syrup, topped with whipped cream drizzled with caramel and dusted with crunchy large-grain sugar.
What really catches the eye, though, is the dark brown specks mixed into the drink, which are crushed hojicha tea leaves.
Starbucks uses five different varieties of tea in the drink, so it’s not like they just made a bulk purchase of the cheapest type they could get their hands on. As further proof of their generosity, you can even ask for a double portion of tea leaves by saying “Chaba no zouryou wo onegai shimasu” (“Please give me extra tea leaves”) when ordering, which is a free-of-charge customization option.
▼ Regular (left) and double (right) tea leaves
But while hojicha is the marque ingredient, the initial flavor of the first sip gives a different impression.
As with green tea, hojicha in Japan is traditionally drunk without any additional flavorings added to the brew (matcha lattes and hojicha lattes are actually pretty modern inventions). Because of the sugar and caramel, when the Hojicha Cream Frappuccino with Caramel Sauce hits your taste buds, the flavor resembles a black tea chiffon cake.
Not that that’s unpleasant at all. When the hojicha notes really come into play, though, is after swallowing a sip, when you can feel the aroma and essence of Japanese tea making its presence known.
That might sound like the sugar and caramel overpower the hojicha, but that’s oversimplifying things. Instead, the Hojicha Cream Frappuccino with Caramel Sauce presents a surprisingly complex mix of flavors, and the way in which the hojicha taste is both delayed but unmistakable ends up making this a uniquely satisfying Frappuccino experience.
The Hojicha Cream Frappuccino with Caramel Sauce is priced at 540 yen (US$4.90) for a tall, and will be available until October 1.
Photos ©SoraNews24
[ Read in Japanese ]







We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Seaweed bread is one of the most unusual baked goods in all of Japan
Shogun Cultural Experiences merges a walking tour, sweets, and the music of traditional Japan
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Starbucks “stems-only” roasted green tea Frappuccino is everything we need in a dessert drink
Starbucks Japan’s Snoopy Frappuccino is here!【Taste test】
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks blends Japanese and Western flavours together in new Frappuccino
Starbucks Japan’s new Nectarine Frappuccinos – Are they peachy keen? 【Taste test】
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks Japan launches “Japan Wonder Project” with a golden roasted green tea Frappuccino
Starbucks Japan’s Valentine’s Day Frappuccino and Bouquet drink are here, but are we in love?
Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
How are Starbucks Japan’s Baked Cheesecake Frappuccinos? We find out 【Taste test】
Starbucks Japan’s Cream Puff Frappuccino is here! Did it make Friday the 13th lucky? [Taste test]
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer