
Two designs show that wheelchairs can be as beautiful as exotic cars or designer footwear.
While aesthetics aren’t the sole deciding factor, most people choose the car they drive or the shoes they wear at least partially based on how they look. It’s why auto manufacturers and shoe makers have designers not just working towards practical goals such as durability or cost control, but also towards making sure their products can elicit an emotional response through their visual appeal.
So it only makes sense that the same should hold true for other modes of personal conveyance, such as wheelchairs.
Called the 02GEN, this beautiful electric-assist wheelchair was created by Yamaha. If you only know of the Shizuoka-based corporation as a maker of musical instruments or motorcycles, that may come as a surprise, but the company has long been involved in a diverse range of fields.
While the 02GEN concept was originally unveiled in late 2014, it’s recently found itself back in the spotlight thanks to Japanese Twitter users sharing photos of it and gushing over how, when viewed from behind, the chair’s framework gives off the impression of a gorgeous designer wedding dress.
ヤマハ発動機が世に問う、車いすのコンセプトモデル「02GEN」 | デザイン情報サイト[JDN] https://t.co/LmW1hQuTmJ pic.twitter.com/JK3Q3So1Yh
— 廣田恵介 (@hirota_kei) September 19, 2017
Also getting a fresh batch of admiring attention is the Taurs, a more colorful follow-up to the 02GEN that makes liberal use of metallic pink accents.
Neither the 02GEN nor the Taurs has been made available commercially, and their intricate construction would probably make them prohibitively expensive, and thus arguably a financially unwise move on Yamaha’s part. Still, hopefully some of their elegant design elements will trickle down into the for-sale offerings from Yamaha and other wheelchair manufacturers.
Source: Yamaha via Twitter/@hirota_kei
Images: Yamaha










Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Japanese airlines set to cut fuel surcharges for international flights in September and October
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese airlines set to cut fuel surcharges for international flights in September and October
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
7-Eleven Japan has a “Super Spicy! Taiwan Mince Cutlet” that’s fiery red… but how hot is it?
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
New Wet Rice Cracker Burger from Dom Dom breathes new life into a “miracle” snack
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Body of missing American college student found in Kyoto mountains
Body of missing foreign tourist in Japan found floating off coast of town he was last seen in