
Getting ready to add a new member to your family doesn’t mean you have to ditch the fashionable frills.
While the term “Lolita” carries a scandalous, sexualized vibe when used in English, Japan’s Lolita fashion movement isn’t really concerned with provocative promiscuity. Instead, Lolita fashion is all about ornate, elaborate girlishness, as aficionados dress in outfits that wouldn’t look out of place on an aristocratic young lady of the Victorian era, or perhaps her dolls.
But youthful fashions can continue to hold their appeal even after a person enters adulthood, which brings us to a new line of Lolita dresses that are designed with grown-ups in mind, since they’re also maternity wear.
Mocolle, the company behind Japan’s shrine maiden swimsuit and bunny lingerie, proves that it can grab attention without showing off skin, although the airy sleeves of the of the Lolita Maternity One-Piece are somewhat see-through. A key design point is that the dress uses no elastic in the waist or torso, instead opting for a loose-fitting cut and including an organdy cotton ribbon to tie around the midsection, ensuring that the garment is never too tight across the stomach.
Designer MerryGORound says his goal was to create Lolita fashion that mothers can wear both before and immediately after giving birth. To that effect, buttons on the front of the dress can be undone to allow for easy breast-feeding.
For further versatility, the dress can be worn completely unbuttoned, as a light jacket, and the ribbon and collar are both removable.
The Lolita Maternity One-piece is currently being offered in three colors: navy blue, lavender, and off-white, here through crowdfunding site Campfire. Reward tiers that include the dress start at 23,850 yen (US$215), meaning this isn’t quite the economical choice that Uniqlo maternity wear is, but such is the cost of being a Lolita loyalist.
Source, images: Campfire
[ Read in Japanese ]








Brand-new Pokémon maternity wear and baby clothing line announced for Japan
Love lolita fashion? Get the wedding dress of your dreams from Japanese designer Hiroko Tokumine
Japan’s craziest burger chain takes menchi katsu to new extreme levels
A look back on 40 years of Japanese schools banning stuff
Drift ice in Japan is a disappearing winter miracle you need to see now
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Yakuza bosses struggling to upgrade phones from 3G
We visit Tokyo’s Reversible Destiny Lofts, the apartments designed to make you live forever【Pics】
Ultraman title logo generator set up online by McDonald’s Japan
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
This is Japan’s, and the world’s, first capsule hotel, and you can still stay there
Ghibli’s Kiki’s Delivery Service returns to theaters with first-ever IMAX screenings and remaster
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says