
Getting ready to add a new member to your family doesn’t mean you have to ditch the fashionable frills.
While the term “Lolita” carries a scandalous, sexualized vibe when used in English, Japan’s Lolita fashion movement isn’t really concerned with provocative promiscuity. Instead, Lolita fashion is all about ornate, elaborate girlishness, as aficionados dress in outfits that wouldn’t look out of place on an aristocratic young lady of the Victorian era, or perhaps her dolls.
But youthful fashions can continue to hold their appeal even after a person enters adulthood, which brings us to a new line of Lolita dresses that are designed with grown-ups in mind, since they’re also maternity wear.
Mocolle, the company behind Japan’s shrine maiden swimsuit and bunny lingerie, proves that it can grab attention without showing off skin, although the airy sleeves of the of the Lolita Maternity One-Piece are somewhat see-through. A key design point is that the dress uses no elastic in the waist or torso, instead opting for a loose-fitting cut and including an organdy cotton ribbon to tie around the midsection, ensuring that the garment is never too tight across the stomach.
Designer MerryGORound says his goal was to create Lolita fashion that mothers can wear both before and immediately after giving birth. To that effect, buttons on the front of the dress can be undone to allow for easy breast-feeding.
For further versatility, the dress can be worn completely unbuttoned, as a light jacket, and the ribbon and collar are both removable.
The Lolita Maternity One-piece is currently being offered in three colors: navy blue, lavender, and off-white, here through crowdfunding site Campfire. Reward tiers that include the dress start at 23,850 yen (US$215), meaning this isn’t quite the economical choice that Uniqlo maternity wear is, but such is the cost of being a Lolita loyalist.
Source, images: Campfire
[ Read in Japanese ]








Brand-new Pokémon maternity wear and baby clothing line announced for Japan
Love lolita fashion? Get the wedding dress of your dreams from Japanese designer Hiroko Tokumine
Japanese vending machine serves up unique drinks at four Tokyo train stations
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Tokyu Kabukicho Tower backtracks on its gender-neutral toilets, rejigging them to appease public
Attack on Titan sukajan jackets bring elegant action to your wardrobe, are two garments in one
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
We check out Patlabor’s giant robot, plus cosplayers and anime booze galore, at Anime Japan
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply