You know your country has done something really weird when it ends up on the morning news in Japan.
Sometimes strange Japanese trends confuse the rest of the world, but right now the tables have turned and it’s an American trend that is confusing Japan.
Recently McDonald’s announced that they would be releasing a limited supply of Schezuan dipping sauce. The campaign was born from an episode of the show Rick and Morty where the mad scientist Rick goes on a tangent about how his life’s purpose is to obtain “that Mulan Schezuan teriyaki dipping sauce.”
▼ You can watch the clip here.
Rick’s goal to find the sauce quickly became the goal of many of the show’s fans too, so much so that McDonald’s finally decided to re-release the sauce in limited supply on October 7 after a public outcry.
▼ It started out so innocent….
https://twitter.com/McDonalds/status/914626606680952832However, the fun special event turned sour fast. Supplies ran out nearly instantaneously at locations, quickly turning into chaos:
▼ Video of crowd chanting “we want sauce” after 1,000 people
showed up and only 70 packets were available
Angry crowd chants "We want sauce" as police force them back. 1000+ people camped out to get #szechuansauce but McDonalds had 70 sauces... pic.twitter.com/wEaqC64Hln
— ian (@slomobo) October 7, 2017
▼ Running out was common at locations everywhere.
https://twitter.com/fawich/status/916727172974432256▼ And at some places cops had to be called in.
Cops are at Wellington McDonalds where tons of angry people lined up for hrs for Rick and Morty Szechuan sauce only to learn they had none pic.twitter.com/3T272osid4
— Lulu Ramadan (@luluramadan) October 7, 2017
▼ Some lucky customers who managed to snag the packets
are reselling them on eBay for crazy prices.
.@McDonalds is getting backlash over not supplying their fans enough #schezuansauce because @RickandMorty re-popularized it. Now @eBay sellers are selling the packets for an exorbitant price in hopes of getting easy money. pic.twitter.com/eDcd2cJIhx
— Channel One iTV (@ChannelOneiTV) October 8, 2017
While the Schezuan sauce protests of course made news in America, stranger is the fact that they also made news in Japan.
Here’s a photo of someone attempting to explain the phenomenon on the Japanese morning news show Toku Da Ne.
▼ The graphic says that it’s from American animated series Rick and Morty,
and the sauce was used to celebrate the release of Disney’s Mulan 19 years ago.
Japan trying to figure out why Americans are going bonkers over Mickey D's schezuan sauce. pic.twitter.com/0NtjQAkUjr
— Parker J. Allen (@alleninc) October 10, 2017
▼ “In America there are riots at McDonald’s for people wanting
Schezuan sauce, but I don’t know if they’re dangerous or peaceful.”
アメリカのマクドナルドで四川ソース求めて暴動って、
— 夢幻天秤🍙 (@MuGenTenbin) October 10, 2017
物騒なのか、平和なのか分からんな。 pic.twitter.com/bnKKRt7GaN
▼ “The Schezuan sauce is a re-release from 19 years ago when Mulan came out.
I never expected to see Mulan come up on Toku Da Ne.”
アメリカのマクドナルドの四川ソース報道、四川ソース自体は19年前のムーラン公開記念にチキンナゲットについてたものの復刻版なんだ〜〜!
— 奈津 (@AN__donut) October 10, 2017
とくダネでムーランが出てくるとは… pic.twitter.com/nfhwlZ9hHx
▼ “What?! America is on the brink of rioting over Schezuan sauce?! A two-liter bottle sold for 1.6 million yen (US$14,000)?! And a little one got 50,000 yen (US$444)….”
え⁉️
— ばたけ@ハカイダー🤭 (@batake615) October 10, 2017
アメリカで四川ソースが大人気で暴動寸前⁉️😳
ソースのボトル、2リットル入りが3人にプレゼントしオークションに出したら160万円⁉️⁉️
あの小さいソース1つで5万円だそうです…😳😳 pic.twitter.com/kAVgTDJoEf
Many other Twitter users were quick to toss out their opinions of the American Schezuan-sauce riots:
“Riots over sauce? Calling the police? Selling for tens of thousands of yen online? America is a weird place, isn’t it….”
“lol at the news about the overseas McDonald’s this morning, please get some Schezuan sauce to Japan too please lol”
“Is the sauce really that good?”
“Rioting over Schezuan sauce lol Americans are so funny.”
“Schezuan sauce haha something is wrong with their heads.”
“Why would they want Schezuan sauce that badly?”
“America, where people riot over limited sauce. I don’t get it.”
Despite the insanity, one fun thing to take away from all of this is that fans of the show Rick and Morty in Japan refer it to by the usual method of abbreviating it as much as possible, turning it into just “RickMo.” It’s… kind of cute.
In the end though, it’s good to see a trend from the West getting jabbed at by the Japanese side. Just like most of us think the Schezuan sauce rioters are a little crazy and don’t represent all of us, most of Japan probably thinks the ones who set strange trends in their own country are probably a little crazy too and don’t represent all of them either.
Sources: Epoch Times in Japan, Sputnik News Japan, Guardian News
Featured image: Twitter/@alleninc

McDonald’s Japan unleashes awesome Steak Sauce and Lobster Mayo Sauce to celebrate the holidays
New fries from McDonald’s Japan come with bolognese sauce and cheese
Big Mac sauce now comes in a jar from McDonald’s Japan
McDonald’s launches epic Japan vs America burger battle
Which is the real winner of McDonald’s Japan v. America burger throwdown? Here’s our taste test!
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
McDonald’s Japan’s new spicy McNuggets promise to punch you in the face with spiciness
Donald Trump playing cards exist in Japan thanks to McDonald’s
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
We try out McDonald’s Japan’s new Banana Tart McFlurry on Japan’s unofficial “Banana Day”
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
Which sauce goes best with the new shrimp nuggets from McDonald’s Japan?
Japanese McNuggets now come with creamy corn sauce, we attempt a potage with it
McDonald’s Japan’s Texas Burger: Our Reporter Takes One for the Team
McDonald’s Japan reveals the pocket monster flavour for the new Pokémon McFlurry
We try McDonald’s Japan’s new “Classic Fries with Cheese”
McDonald’s fries in Japan suddenly start tasting like cosmetics
Back by popular demand! McDonald’s Japan brings back “American” series
McDonald’s Japan set to release new Sanrio character-themed menu item
Sayonara Quarter Pounder: McDonald’s Japan takes iconic burger off its menu
McDonald’s Japan’s new “Taste of Mommy” McShake brings a marvelously milky milkshake to the menu
We check out this year’s new “Ultra” Gratin Croquette Burger from McDonald’s Japan