
What better way to celebrate the New Year than with a lovely cake in the shape of Mt. Fuji decorated with Japanese symbols of good fortune?
Popular Japanese confectioner Gin no Budo, operated by Grapestone Co., Ltd, will be coming out in the New Year with a special cake that not only looks striking but should bring you plenty of luck. It’s the “Red Fuji New Year (Akafuji no Oshogatsu)” cake, and it’ll be available only for the first three days of the year.
Gin ni Budo traditionally offers a New Year’s cake each year, and their cake for 2018 is a creation in the shape of Mt Fuji in a stunning, vibrant red color. The concept for 2018 is apparently a cake that allows you to “eat happiness whole“, and the cake appropriately contains multiple symbols considered lucky in Japanese culture.
Mt. Fuji, which the cake itself represents, is generally thought of as a place of good luck, and in particular, the mountain is regarded as the most fortuitous image that can appear in your first dream of the new year. (It’s said that the second most fortuitous image is a hawk and the third an eggplant, by the way.) Also, as the first sunrise of the year (hatsuhinode) seen from or against Mt. Fuji is also considered very lucky, this is recreated with a bright orange-yellow garnish of what looks like chocolate atop the cake. There’s also a chocolate dog decorating the cake to celebrate the Year of the Dog in 2018. Plus, the additional piece of chocolate with Chinese characters on it is a message celebrating the New Year and the new spring to come.
The Red Fuji cake is also made of lucky colors as well. As red and white are symbolic lucky colors in Japan, the outer red coloring of the cake and the white cream on top give it a distinct celebratory feel. In addition, the red and white theme is seen in the inside of the cake too, with layers of strawberry-flavored milk cream and sponge cake creating a beautiful reddish-pink and white striped pattern. Even the number of cream and sponge layers — eight in total — is a lucky number that signifies things spreading and broadening out.
▼ Gorgeous on the inside as well as the outside!
The Red Fuji New Year cake will be available for 1,620 yen (US$14.35) at Gin no Budo locations at the Daimaru Tokyo Department Store, Keio Shinjuku Department Store, Seibu Ikebukuro Department Store, Isetan Fuchuu Department Store, Sogo Yokohama Department Store and Lazona Kawasaki (and possibly several other sister shops across Japan), starting in the New Year from the opening day of the individual stores until January 3, so you’ll only have a short time to get your hands on them.
If you’re celebrating the new year in Japan, this super lucky cake should certainly be a nice, tasty way to wish for good fortune in 2018!
Source, images: PR Times




Ginza Cozy Corner unveils cute range of osechi New Year cakes featuring lucky Japanese symbols
Starbucks Japan releases New Year’s mugs and travel cups featuring lucky cats, daruma and Mt Fuji
Japan’s gorgeous Mt. Fuji chocolate cake lets you eat the mountain instead of climb it【Photos】
Japanese New Year’s Kit Kats available exclusively from post offices around the country
Mt. Fuji jelly makes Japan’s most famous mountain a delight to look at and taste!
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Super Mario teams up with JR Kyushu for the perfect power-up steamed bun snack
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Attack on Titan x Uniqlo pairing unleashes a colossal collaboration on the world
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks’ Japanese New Year’s/Chinese zodiac drinkware line is full of fun and fortune【Pics】
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Starbucks Japan unveils New Year’s drinkware range for 2021
Luxury new year’s lucky bags are in — including a $1.6 million gold tea ceremony set!
Starbucks Japan unveils New Year’s collection for 2024, with daruma, dragons and Mt Fuji for luck
The meaning of the mandarin and 6 other Japanese New Year traditions explained
Japanese pilot flies close to Mt Fuji, asks passengers to look out the window
Japan’s most dangerous New Year’s food causes death once again in Tokyo
Starbucks adds new chewy matcha cake to its menu in Japan for New Year
Happy Kentucky Fried New Year! And this year’s KFC New Year Lucky Bag contains…?
Sushi, sumo, and cats in kimonos: the best Christmas and New Year cards from Japan【Pics & Video】
The Muji “Fukukan” puts a disappointing spin on Japan’s New Year’s lucky bag tradition
Mochi, the danger of Japanese New Year’s, claims another life, rushes many to hospital
Celebrate New Years in Pokémon style — with a monster ball filled with traditional osechi food!
Gorgeous Japanese sakura and Mt. Fuji drinkware reacts to cold temperatures with beauty
Enjoy the refreshing taste of summer with these beautiful water drop cakes