
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
After winning back-to-back olympic gold medals in men’s figure skating, Yuzuru Hanyu is easily one of the most recognizable faces in Japan, and with a huge devoted following, it’s not surprising that he’s the subject of heavy merchandising. The latest such merchandise comes from snack manufacturer Lotte — in the form of chewing gum!
That’s right, Lotte has just this week released the “Xylitol Hanyu Select Bottle” line of gum for those of us who can’t get enough of “Yuzu”, as the champion skater is affectionately called in Japan.
What makes this product interesting is that Lotte created it based on an interview with Hanyu in which they asked him what flavor of gum he would like to chew. And we now know that Hanyu likes grape, cassis and blueberry gum, which are the flavors included in the Hanyu Select bottle gum.
The packaging of the gum comes in four different designs, each featuring a different picture of Hanyu and all of them with a purple color theme to match the berry-flavored gum.
▼ One of them shows Hanyu flashing a relaxed smile …
▼ … while another shows him in elegant motion.
▼ Here, it looks like he’s happy after a performance.
▼ And there’s also one showing him with a somewhat serious expression.
Lotte also released the content of their interview with Hanyu in their press release for the gum as follows:
Q. Do you chew gum often?
A: Yes, I do. Especially when I’m studying.
Q. What flavor of gum do you like?
A: I guess I like cassis. And grape and also blueberry. I like berry flavors.
Q. Do you ever design things yourself?
A: Not really. But I do like to think about and imagine different visual images. I have strong preferences when it comes to colors — what colors are used and how they’re placed. That probably comes through in my figure skating, for example in the thought I put into my costume.
The Xylitol Hanyu Select Bottle gum is now available across Japan for an expected retail price of approximately 760 yen (US$7.16). Considering Hanyu’s popularity and sports royalty status, we wouldn’t be surprised if the item disappears from shelves very quickly, especially with fans wanting to pick up all four package designs, so if you’re in Japan and see the gum, you may want to grab one before they’re gone!
Source, images: PR Times





Japanese figure skater Yuzuru Hanyu announces retirement from competition
Champion figure skater Yuzuru Hanyu to make on-screen acting debut as samurai lord!
Figure skater Yuzuru Hanyu performs nine-year medley of his routines, but not on the ice【Videos】
Japan’s cats are figure skater Yuzuru Hanyu’s biggest fans【Pics】
Japan unveils chewing gum-flavoured chips!
Japanese criminals are now using crabs to hunt for burglary targets
Woman in Japan breaks into home of complete stranger just to slap him in the face
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
Zunda Shake vending machine lets you taste samurai culture in milkshake form
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yuzuru Hanyu launches own YouTube channel, fans flock to subscribe
Star Wars on ice: Video of figure skater Yuzuru Hanyu with a lightsaber is as cool as it sounds
Figure skater Yuzuru Hanyu shows gamer cred with Super NES recommendations in interview【Video】
New Lotte chewing gum promotion features cool guys to suit every taste
Older female fans’ steamy comments about gold medal skater Yuzuru Hanyu spark debate online
Gum with no flavor on sale at Lawson convenience stores across Japan【Tasteless test】