
This “Festival of Tohoku Bonds” continues to pay homage to six of northern Japan’s most important annual festivals all at one time and one place.
The six northeastern prefectures that make up Japan’s main island of Honshu are an often overlooked choice for travel despite boasting some of the most pristine natural scenery and diverse cultural traditions in the entire country. The region did come into international focus under tragic circumstances in 2011, when one of the strongest earthquakes ever recorded struck off the east coast of Miyagi Prefecture and the resulting tsunami also created a nuclear disaster in neighboring Fukushima Prefecture. The people of Tohoku subsequently astounded the world with their undying spirit in spite of unbelievable destruction and loss throughout their home region.
One of the earliest responses of the Tohoku people to join together, lift each other’s spirits, and show support for recovery came in the form of the Tohoku Rokkonsai (“Tohoku Six Souls Festival”), which was first held in Sendai (Miyagi Prefecture) a mere four months following the disasters. This mega-festival showcased six of the major summer festivals celebrated annually throughout the region–Aomori’s Nebuta Matsuri, Akita’s Kanto Matsuri, Iwate’s Sansa Odori, Yamagata’s Hanagasa Matsuri, Miyagi’s Sendai Tanabata Matsuri, and Fukushima’s Waraji Matsuri–while rotating the sponsoring city each year until all six capital cities in Tohoku had played host.
▼ A welcome sign for the Sendai Tanabata Festival just outside of Sendai Station in August 2017

When the Tohoku Rokkonsai made its final stop in Aomori City in 2016, people realized they weren’t quite ready to let go of such an important tradition just yet. Thus, a spiritual successor was born: the Tohoku Kizuna Festival.
Kizuna means “bonds” in Japanese, a concept which reflects the festival’s mission of strengthening the bonds between people, aiding in continued reconstruction efforts, and demonstrating gratitude for all the support shown to Tohoku over the past seven years. The inaugural event was held in Sendai last year, and this year it’s Morioka (Iwate Prefecture)’s turn, an order which mirrors the original trajectory of the Tohoku Rokkonsai.
▼ This year’s festival logo. The illustration on the right side cleverly condenses the six festivals’ most important cultural artifacts into a map of the Tohoku region.
The 2018 festival will be held this coming weekend, June 2-3, centering on the Morioka Castle Site Park (also known as Iwate Park) at the following times:
Saturday, June 2: 10 am-7 pm (parade from 1:30-4 pm)
Sunday, June 3: 10 am-5 pm (parade from 12:30-3 pm)
As the centerpiece of the entire festival, the parade will commence in front of the Morioka City Hall and advance down the main road. This procession will highlight snippets of all six of the individual festivals, from the giant floats of Nebuta Matsuri to the synchronized dancing drummers of the host city’s Sansa Odori, in an essentially six-for-one amazing deal. For a refresher on the meaning and symbolism of the six individual festivals, please refer to this earlier piece.
Event organizers predict a total of 300,000 people to visit the festival over two days. Morioka is about two hours and ten minutes from Tokyo via bullet train, so it’s even possible to plan a day trip if you’re looking for something to do this weekend outside of the big city. The Tohoku Kizuna Festival is definitely one of the best ways to get a taste of local Japanese culture not able to be experienced in the capital region and to show your support for an amazingly strong base community of people.
Source: Tohoku Kizuna Matsuri (Japanese, English)
Featured image: Tohoku Kizuna Matsuri (edited by SoraNews24)
Insert images (unless noted): Tohoku Kizuna Matsuri



Tohoku Rokkonsai to showcase northern Japan’s six biggest summer festivals all in one place
Latest design for gorgeous stylized Japanese Coca-Cola cans spotlights Tohoku festivals
Nearly 290,000 people still living in shelters two and a half years after the Tohoku disaster
Hot springs website reveals the most popular user-picked onsen in all of northern Japan
Eva tie-wearing Japanese minister resigns after saying “it’s a good thing the tsunami hit Tohoku”
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The top 11 Japanese summer festivals, according to travellers
Imoni-kai: A hidden, delicious cultural gem of northern Japan