Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
As 2018 slowly winds down to a close, the pageant world is only just heating up, as contestants prepare for one of the biggest events on their calendar: the annual Miss Universe competition.
Representing Japan at this year’s contest is 22-year-old Yuumi Kato, who was crowned Miss Universe Japan 2018 at Hotel Chinzanso Tokyo on 19 March. Representing Mie for the national pageant, Nagoya-born Kato was chosen to represent Japan at the international competition after proving she was much more than just a pretty face.
The young model, actress and reporter, who was raised by her parents in Malaysia from the ages of 5 to 13, is fluent in Japanese, English, Chinese and Malay, and has also studied the art of the traditional Japanese tea ceremony.
▼ Since being crowned Miss Universe Japan, Kato has travelled abroad to countries like Cambodia as part of her official duties.
After months of preparation for the Miss Universe pageant, which will be held in Bangkok on 17 December, Kato debuted her national costume at a press event in Tokyo on 19 November.
▼ What you’re seeing is real – Kato will be appearing at Miss Universe dressed as Sailor Moon.
And not only will she be dressed as a magical anime girl on stage, she’ll be completing a transformation sequence as well. This clip shows how Kato will step out as a kunoichi, or female ninja, before turning around to reveal herself as Sailor Moon. At the Tokyo event, she cosplayed down the catwalk, receiving enthusiastic applause from the audience.
According to pageant organisers, the national costume worn by contestants at the event should “incorporate various ideas based on their own culture and traditions“. A female ninja and Sailor Moon outfit fits perfectly into this description, and Kato herself says: “I’m honoured to be able to appear on stage as Sailor Moon, a character who’s been loved not only in Japan, but around the world for over 25 years.”
Kato has been quick to credit the team behind her stunning magical girl transformation, which includes the National Director of Miss Universe Japan, Hiroko Mima, the designer of the dress, Kioi Akiyama (left), and hairstylist Sunao Akiyama (right).
▼ In charge of Kato’s makeup is famed makeup artist and Buddhist monk Kodo Nishimura.
Last year’s Miss Universe entrant from Japan, Momoko Abe, also appeared at the event, heaping praise on Kato and her team for the unusual national costume, saying it was a world away from the usual kimono often worn by Japanese contestants.
▼ Abe’s national costume last year.
Following her costume debut, director Mima answered questions from the host of the event, saying the decision to dress as an anime character was part of a desire to showcase “cool Japan” and the local cosplay culture to the world.
▼ Left to right: Maria Kamiyama (model and Miss Universe Japan 2011), Hiroko Mima, Yuumi Kato, Momoko Abe, Kodo Nishimura.
Once the decision to cosplay at Miss Universe was made, makeup artist and self-confessed Sailor Moon fan Kodo made the suggestion to Mima that Miss Universe Japan transform into Sailor Moon. The team then worked together to make the dream a reality, with the costume designer creating an outfit that would surprise people and leave a lasting impression on the judges.
▼ Kato’s “Woman Warrior Sailor Moon” represents “new Japanese culture“.
We’ll have to wait until 17 December to find out how well the national costume is received by judges, when Kato steps out as Woman Warrior Sailor Moon at the 67th Miss Universe with contestants from 92 other countries around the world.
Until then, we’ll keep ourselves busy with magical Miss Universe makeup and Sailor Moon cat cosplay collars.
Source: Missosolgy Japan Facebook
Featured image: Instagram/missuniversejapan

Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
Thai fans approve of Miss Universe contestant’s tuk tuk-themed costume
Popular impersonator and makeup magician shows off his Miss Universe makeovers
Miss Universe contestants promote inner beauty with no-make-up selfies
Artist blows our minds by swapping clothing between Sailor Moon and Dragon Ball characters
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
The details are in about Universal Studios Japan’s upcoming Sailor Moon 4-D attraction!
Japanese dad transforms his kids into Studio Ghibli stars, Sailor Moon Senshi in amazing artwork
Korean girls group channels inner Sailor Senshi for the perfect moon-powered photo
Figure skater Evgenia Medvedeva swaps her Sailor Moon outfit for a traditional kimono in Kyoto
Sailor Moon’s Universal Studios Japan attraction cheats death, gets extended through summer
Universal Studios Japan’s original-story Sailor Moon attraction details revealed
Russian figure skating champion who loves Sailor Moon wows Japanese fans, then meets author
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Sailor Moon super-collector gathers 140 fans to give voice actress an unforgettable birthday card
Miss Universe 2021 Japan entry slammed for wearing “dead person’s kimono”
Universal Studios Japan’s Monster Hunter attraction lets you use a secret “Sailor” anime weapon
Sailor Moon theme song plays at Dodgers Stadium. Shohei Ohtani instantly hits home run【Videos】