
Staff says it takes the audible appreciation of its residents’ imagined flavor as a compliment.
If you walk around a Japanese aquarium, there are a few words you’ll definitely hear people saying. “Kawaii!” (“Cute!”) is pretty standard wherever the clownfish or Clione congregate, and you’ll also hear “Kirei…” (“Beautiful…”) whispered about the more majestic or colorful species of aquatic life.
Eventually, though, you’ll hear someone announce “Oishi sou!,” or “That looks delicious!”
Japan is home to the most enthusiastic seafood fans on the planet, which means there’s a lot of overlap in the list of species found in aquariums and the ones on restaurant menus. Aside from fish like sea bream and sardines, many Japanese aquariums are also home to crab, squid, and octopus, all much-loved delicacies in Japan.
But how do employees feel about some guests looking at their aquarium’s residents and imagining eating them? It probably varies by location, but the staff at Asamushi Aquarium in Aomori City has put up a sign telling everyone that they don’t mind a bit.
https://twitter.com/muk0jima/status/1071696731421650944On a recent visit to the aquarium, Japanese Twitter user @muk0jima snapped a photo of the sign, which starts with the question “Is it OK to say ‘They look delicious’ about the fish in the aquarium?”, to which the staff’s response is:
“Sure.
If the fish look delicious, it’s a sign that they’re healthy and being well-cared for, so for those of us who work at the facility, we take it as a compliment.
Here at Asamushi Aquarium, we want people to know about the deliciousness of fish as well. If animals are delicious, people will want to be able to continue eating them, and so they’ll support measures to ensure the species continues too.”
However, some might worry that this sort of “protect the things you love (to eat)” mentality could lead people to forsake less tasty forms of life. “So does that mean people can forget about protecting species we don’t eat?” reads a follow-up question on the sign, to which Asamushi Aquarium replies:
“That’s not the case. We have to protect those species too.
For example, we humans eat sea bream, a big fish. But the sea bream gets big by eating small fish, crabs, and worms. The small fish and crabs eat worms too.
We don’t really think of worms as food for humans, but without them, the sea bream won’t be able to grow. So in order to protect delicious species of fish, we have to protect all sorts of other species too.”
As a further sign of its commitment to educating visitors about the food chain, another Twitter user, who visited Asamushi Aquarium last month, posted this photo of a wall display of various seafood dishes, including grilled miso clams and scallops, which in Japan can be enjoyed fried, in miso soup, or raw, as sashimi.
https://twitter.com/shitetete0127/status/1072696161696284672However, it’s probably best to bear in mind that while Asamushi Aquarium itself has no objection to you calling their fish delicious-looking, some of your fellow guests might not share that opinion. Right next to the explanation @muk0jima photographed is a picture of a family with the dad saying “Those mackerel sure look tasty!”, which has his daughter calling him a “meanie” and his wife angry at him for upsetting their child. So as mouthwatering as they may look, it’s still best to consider whether or not the people in earshot might be thinking of the aquarium’s fish as their animal friends, and instead of voicing your culinary appreciation, silently redouble your inner resolve to go to a sushi restaurant on the way home.
Source: Twitter/@muk0jima via Jin
Top image: Pakutaso
Follow Casey on Twitter, where he almost always craves sushi after visiting an aquarium.

Inflation making penguins in Japan unhappy with aquarium’s switch to cheaper fish
Experience feel of animal boobs, sip penguin-humping cocoa to your heart’s content at Tokyo aquarium
Kyoto Aquarium advises teen boy who can’t find a date to become a girl (because of ichthyology)
What Do You Do When Aquarium Sardines Start Acting Fishy? You Call In The Tuna Squad!
The popular Night at the Aquarium: Lots of Sex exhibit returns to Tokyo’s Sunshine Aquarium
Shinto shrine gate parfaits that tell your fortune now being served in Tokyo
New Transforming Business Card case brings anime mecha to Japanese work meetings
New Japanese ice cream is Ballin, in more ways than one
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
Studio Ghibli adds new finger puppets to its anime merchandise collection in Japan
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
Go to hell! …at a limited time historical art exhibit coming to Osaka
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Kyoto temple bans visitors from wearing kimono
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
One Piece Day 2026 brings new art, music, and new cast announcements
New Japanese convenience store rice balls taste like instant noodles [Taste test]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Fishermen (illegally) save endangered Japanese fish species
Salted fish dog is popular Kyoto snack that looks about as appetizing as you’d expect
Real-life Japan continues to look like bad Photoshop as penguins “fly” in the Tokyo sky【Photos】
W.T.F. Japan: Top 5 Japanese spring foods【Well-Fed Top Five】
Japan’s mint chocolate sweet bean fish cakes are a delicious mouthful in both name and flavor
Sushi key cover capsule toys remind you of Japan’s oft-forgotten delicious oshizushi at each push