
Land of the Rising Salmon, as survey respondents choose their favourite fish.
Think of Japanese cuisine, and chances are the first thing that pops into your head is sushi. But there’s so much more to seafood in Japan than slices of raw fish on little lumps of rice, so if you need some advice on what fish you should be eating, you could do worse than asking a Japanese person (many of whom, thanks to an exhaustive investigation, we know can differentiate between fresh fish and thawed-out frozen defrosted fish). In a recent survey 1,000 Japanese men and women aged 20 to 60 were asked to list the fish they like most, how often they ate fish, and how they liked it cooked (or not).
▼ When a boy sushi and a girl sushi love each other very much, a baby sushi is born.
The majority of respondents answered that the ate fish multiple times a week. The key determining factor in how they liked to cook their fish seemed to be decided by expediency, the quicker and easier to prepare the better, although cooked fish triumphed over raw. Over 70 percent choose to grill fish fillets, 63.8 percent and 50.4 percent going for sashimi and sushi respectively when asked how they liked their fish prepared.
10th place: Shishamo smelt (shishamo)
While the googly eyes looking up at you with horror may put off some eaters, shishamo still made it into the top ten with around a third of respondents saying that they liked them. Often found in izakaya (pubs), shishamo are usually grilled whole, and eaten with lemon, salt and all of their bones still in place.
9th place: Japanese yellowtail (buri)
While Japanese yellowtail can usually be found in sushi restaurants or as sashimi, it’s also a delicious winter food when it’s slow-stewed with soy sauce, mirin and sugar alongside vegetables like Japanese daikon radish.
8th place: Sea bream (tai)
Sea bream is associated with good luck and celebrations, and as such is often served at weddings or festive occasions but there’s no reason not to celebrate any day of the week with a fish that is delicious both in sashimi form and grilled.
7th place: Bonito (katsuo)
While bonito flakes are delicious on takyoyaki or okonomiyaki, the dish called katsuo tataki, where only the outside of the fish is grilled or flash-fried, and the middle remains raw, is particularly good.
6th place: Eel (unagi)
With a slightly meaty texture, and slathered in rich sauce, eel on a bed of rice makes for a filling meal, particularly as the weather turns cooler but eating it in summer is alleged to help Japanese people beat the insane heat and humidity.
5th place: Mackerel (saba)
While the tinned mackerel on toast I was used to before coming to Japan never stopped being delicious, one of the best ways to eat mackerel is in battera, an Osakan specialty where mackerel pickled in vinegar is coupled with vinegared rice and konbu kelp.
3rd place (tie): Horse mackerel (aji) and pacific saury (sanma)
As well as sushi, or in pressed oshizushi as in the picture above, horse mackerel is often deep-fried.
Pacific saury is strongly associated with autumn, so much so the kanji character for autumn (秋) is part of the kanji for sanma (秋刀魚). Like shishamo, saury is one of the easiest fish in the list to cook because it’s usually just grilled whole. Even the tiniest of Japanese kitchens will have a toaster oven in which to cook it, probably one of the reasons it’s so popular, although you may have to put up with the fairly strong smell for several days/weeks afterwards.
2nd place: Pacific bluefin tuna (maguro)
Probably the fish you think of when you think of sushi, and the favourite fish overall among male respondents to the survey, the bluefin tuna just missed out on the top spot.
1st place: Chum salmon (sake)
Also known as the dog salmon, chum salmon is a breakfast favourite, particularly at Japanese hotels, and can also be found in bento boxed lunches all over the place. But it’s also great in ochazuke, where it’s flaked and mixed into rice with green tea.
No beer-battered haddock in the list so maybe they don’t know all that much about good fish, but with more than two-thirds of Japanese women answering that they like salmon, it might be the perfect thing to cook for the lady in your life, and for ladies who want to return the favor, tuna was the top choice among men.
Source: Dime via Otakumu
Top image: Pakutaso
Insert images: SoraNews24, Wikipedia/Sandstein, Pakutaso, Wikipedia/Katorisi, Wikipedia/Chiewatc, Gahag, Flickr/Kanko, Wikipedia/江戸村のとくぞう, SoraNews24, Gahag (2), Wikipedia/Opponent, SoraNews24













Yakiniku without the niku? New Tokyo restaurant applies yakiniku concepts to sashimi-grade fish
Traveling with taste: Try one of Tokyo Station’s top ten ranked ekiben
Japan’s Top Five Favorite Sushi Toppings
Japan continues to shun processed fish sticks, opts for minimally processed fish cubes instead
How to make tuna sashimi HAM with less than a minute of work【SoraKitchen】
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
7-year-old boy left behind on Mt. Fuji by his own dad
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Non-tourist trap fish market in northeastern Japan captures our hearts with amazing sashimi
We try out a pricier revolving sushi chain only available close to the sea in Fukui prefecture
Sushi chain bento combines raw fish with…sukiyaki?
Japanese diners pick their eight favorite types of sushi, create mouthwatering dinner blueprint
We try Keiji, an incredibly rare and expensive one-in-ten-thousand salmon sushi 【Taste test】
Visit to a Japanese fish market has us trying tuna eggs for the first time【SoraKitchen】
Matsushima restaurant offers all-you-can-eat sashimi in as many ways as you can dream it【Photos】
The top 30 foods that go best with white rice, according to Japanese netizens
There’s only one place in Japan where this kind of sushi isn’t red, but why?
Genki Sushi now has a range of sushi…that isn’t really sushi
Landlocked Japanese prefecture creates a new kind of fish, so how does it taste as sashimi?
Bluefin tuna fish sells for bargain low price of roughly US$200,000 in Tokyo auction
When life doesn’t give you expensive tuna, build a tuna fishing vessel plastic model instead
W.T.F. Japan: Top 5 Japanese foods for people who don’t like seafood 【Weird Top Five】
How to have a great meal at conveyer belt sushi chain Kura Sushi even if you hate raw fish
“Hey, Japanese taxi driver, take us to the best seafood joint in Otaru!”