
Read on and find out why our reporter may never buy lucky bags ever again.
Lucky bags or fukubukuro in Japan usually come packed with goods that are unknown to the buyer until opened. But even if they do not contain things that you might actually need, their attractive price tag makes it well worth the purchase, like the bargain Ikea lucky bag we bought some time ago.
Seeing her colleagues beaming brightly at their fukubukuro in the office, our Japanese-language reporter K. Masami hurried to nearby supermarket Aeon to catch the fortune wave that has gripped SoraNews24 staff.
She quickly bought one of the Lucky Carts, yet a strange feeling of disappointment began creeping into her mind when the cashier took each item out of the basket and scanned them like they would normally would instead of the entire package.
▼ “Wait, I’m being charged for each individual item?
What’s the point of advertising it as a Lucky Cart then?” wondered Masami.
Walking down the street, Masami realized that the cart looked nowhere near as nicely packaged as some of the other fukubukuro she had seen.
▼ It was a shame she couldn’t even take the cart or basket back home.
▼ Unloading things into her car, it felt like an everyday trip to the local supermarket.
Where was the fancy bag that should come with every fukubukuro?
Once home, she sat down and examined her loot from the 5,400 yen (US$49) Lucky Cart:
● Thickly-sliced baumkuchen
● Family-sized pack of onigiri crackers
● AGF special blend coffee
● S&B medium spice curry
● Hagoromo Foods sweet red bean soup
● Five boxes of Scott tissues
● 24-pack Asahi Dry beer cans
▼ It seems like a decent haul at least.
Masami knew her way around supermarkets and had a relatively good idea of how much products generally cost. A closer examination of the receipt confirmed her suspicions, revealing that none of the items in the Lucky Cart were any cheaper than usual. She felt a little cheated that the fukubukuro was just a collection of groceries; no surprises and no bargains.
▼ The most expensive item on the receipt,
the 4,406-yen case of Asahi Dry beer, caught her eye…
▼ …particularly because she could have purchased it separately and
gotten a packet of mochi for free, for exactly the same price!
▼ Still, the products were no more or less what she paid for,
and Masami did get something good out of the trip.
▼ It didn’t hurt to have more tissue boxes around the house!
▼ Masami would not usually buy baumkuchen on her own.
A perfect excuse to snack on these treats after dinner.
▼ More curry is never bad.
▼ The packet of red bean soup would save her on days when she craves something sweet.
▼ Nothing like a freshly brewed cup of coffee in the morning.
▼ The addictive onigiri crackers would be consumed in an instant.
It was not as bad as Masami initially thought, but she still could not shake off that disappointment of not finding more value in the Lucky Cart. Other carts may have discounts, but she was doubtful from the way the cashier scanned every bar code.
Vowing to stay away from fukubukuro and directly purchasing the products she actually wants from now on, she was glad that she at least did not end up like Mr. Sato and his depressing bag of junk.
Images: ©SoraNews24
[ Read in Japanese ]














Checking Amazon Japan’s Bath Salts Fukubukuro Lucky Bag for 2024
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Chiikawa lucky bag required a four-month wait, but was it worth it?【Photos】
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Secret Starbucks sausage customization sparks sweet joy in Japan[Taste test]
Nissin Donbei to sell Classic line of instant udon and soba noodles for its 50th anniversary
Mitsubishi’s solution for stressed office workers in Japan: fake skylight video displays
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We push our luck and buy a lucky bag from a Japanese vending machine
No mystery as to how adorable Sanrio’s 2023 fukubukuro lucky bags are
Studio Ghibli fukubukuro lucky bag is a sell-out hit in Japan at New Year
【2016 Lucky Bag Roundup】 Lucky Bag favorite Starbucks is back in 2016, we see what’s inside
Studio Ghibli fukubukuro: The lucky bag everyone in Japan wants to get their hands on at New Year
Japanese food court cream puff chain has 1-hour lineups for lucky bags
We bought the Mister Donut Pokémon lucky bag, and here’s what we got! 【Photos】
This lucky box stuffed with Tokyo souvenirs is sold online, but you still have to fight for it!
Sanrio’s lucky bag promises even more kawaii goods galore in 2024
We buy a kitchen gadget lucky bag that was so heavy we had to call for help to bring it home
We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
We hunt for Dom Pérignon in these wine fukubukuro lucky bag boxes from Kaldi
Can we really become YouTubers with the Thanko YouTuber Debut fukubukuro lucky bag?
We beat two crane games at a Japanese arcade and take home two lucky bags