rice crackers

Japan’s hardest rice crackers, snacks of the shinobi, go soft, so do they have a reason to exist?

Taste-testing the “soft cooked hardness” of Iga.

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The best Osaka souvenir is Okonomiyaki Senbei, and here’s why

No need to waste time shopping for souvenirs — this is the one thing you need to buy when in Osaka. 

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Mr. Sato presents the salad rice cracker showdown (no salads involved)【Taste test】

Seven scrumptious salad senbei, one wonderful winner.

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Wet rice crackers? Trying nure-senbei for the first time【Taste test】

These aren’t your typical senbei.

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Bugs for dessert? Taste-testing Japan’s wasp dumplings and locust rice crackers【Taste test】

Because we finished our wasp larvae bento, we think we’ve earned a wasp larvae dessert.

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Japanese student criticised for campaign against excess plastic packaging

Some people in Japan just don’t want to part ways with individually wrapped candy.

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Nara’s “deer cookie” rice crackers get their first price increase in 28 years

Makers of iconic tourism treat cite rising costs and sales tax hike as reasons.

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Foreigner in Japan gets “scary Cretaceous cookies” at work, Japanese wife can’t wait to eat them

Proof that one country’s horror is another’s hunger.

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We splurged 46 bucks on a supermarket “Lucky Cart”, bummed out we got exactly what we paid for

Read on and find out why our reporter may never buy lucky bags ever again.

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We try out super spicy “Raging Fire Wasabi” rice crackers that allegedly cause “pain” and “death”

A very dramatic sales pitch convinced Mr. Sato to make everyone in the office try them.

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Unsatisfied customer returns “moldy” Japanese cracker to company, receives an essay in return

Netizens are impressed with how manufacturer admits fault and tackles the problem scientifically.

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There’s now a shortage-born resale market for Yoshiki’s beloved Japanese cheese snacks

Ginza-based snack maker warns of potentially inferior quality.

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Now you can have churrasco style barbecue as rice cracker snacks!

The tasty rice crackers known as Kaki no Tane (literally “persimmon seeds”) have long been a favorite Japanese snack, but would you be willing to trying them in this bold new flavor?

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Step aside, fortune cookies! Here come fortune cat rice crackers from Japan!

Fortune cookies can be sort of anti-climactic, can’t they? Most of the time, that little slip of paper just reminds you of some pearl of wisdom to help you make yourself a better person, instead of giving you the inside information on the future that you really wanted so that you could succeed in life without all that bothersome self-improvement stuff.

On the other hand, it’s hard to imagine anyone being disappointed if they cracked open their snack to find an adorably chubby cat figurine.

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Oh… yummy! New snack to hit Japan: giant isopod senbei rice crackers!

We’ve already mentioned how fond we are of deep sea creatures here in Japan, in particular the giant isopod that has been turned into various products from phone cases to gachapon toys. Well, now it seems that Yamaki Honpo, a maker of traditional Japanese senbei (rice crackers), has taken the Japanese love of isopods to new heights. They’ve come up with … yes, you guessed it, Giant Isopod senbei crackers! And while we can certainly understand how people might find these creatures fascinating, we have to say, we’re honestly not sure how to react to this new snack. Bug crackers, seriously?

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Bollywood-style commercial for snack company goes viral in Japan

The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!

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