Tourist-friendly Shibuya shopping center hosts senbei newcomer-friendly event, and it’s completely free!
rice crackers
No need to waste time shopping for souvenirs — this is the one thing you need to buy when in Osaka.
Proof that one country’s horror is another’s hunger.
Netizens are impressed with how manufacturer admits fault and tackles the problem scientifically.
The tasty rice crackers known as Kaki no Tane (literally “persimmon seeds”) have long been a favorite Japanese snack, but would you be willing to trying them in this bold new flavor?
Fortune cookies can be sort of anti-climactic, can’t they? Most of the time, that little slip of paper just reminds you of some pearl of wisdom to help you make yourself a better person, instead of giving you the inside information on the future that you really wanted so that you could succeed in life without all that bothersome self-improvement stuff.
On the other hand, it’s hard to imagine anyone being disappointed if they cracked open their snack to find an adorably chubby cat figurine.
We’ve already mentioned how fond we are of deep sea creatures here in Japan, in particular the giant isopod that has been turned into various products from phone cases to gachapon toys. Well, now it seems that Yamaki Honpo, a maker of traditional Japanese senbei (rice crackers), has taken the Japanese love of isopods to new heights. They’ve come up with … yes, you guessed it, Giant Isopod senbei crackers! And while we can certainly understand how people might find these creatures fascinating, we have to say, we’re honestly not sure how to react to this new snack. Bug crackers, seriously?
The latest commercial making a splash in Japan involves the unlikely combination of Bollywood and a Japanese snack! A young boy who recently participated on India’s Got Talent advertises curry-flavored rice crackers while showcasing his incredible dancing skills despite being adorably plump. Just a word of caution: after watching this video, you may be tempted to get up and start dancing!

















New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
Starbucks adds new Fruit Gummy sweets to stores in Japan
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Godiva melts minds by releasing a new corn chocolate drink in Japan
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Godiva melts minds by releasing a new corn chocolate drink in Japan
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]