
An iconic anime hero, hiding in plain sight.
Generally, putting together a cosplay outfit involves spending a lot of time, a lot of money, or a lot of both. But really, it can’t be helped, can it? Even with otaku culture being bigger than ever, the number of people out there who genuinely want to dress up like their favorite anime or video game character is still a drop in the bucket compared to the clothes-buying public at large, so cosplayers either have to make their own clothing from scratch or bite the bullet and pay for custom tailoring work.
But in a surprising discovery, it turns out that mainstream fast fashion retailer H&M sells a thoroughly convincing, ready-to-wear cosplay outfit of one of anime’s most popular protagonists, and it can be yours for just about 25 bucks. Here, take a look at this photo from the H&M online store.
Sure, to the non-otaku eye, that might just look like some woman wearing H&M’s dark green cropped tank top. But anime fans know that she’s really cosplaying as…
有能すぎる('ω')/ pic.twitter.com/xa4CRUGl72
— 島崎アキラ🌻黒ウィズ老人会🇯🇵 (@dango_3k) January 17, 2019
…Heero Yuy, the dreamy teen soldier and main character of Mobile Suit Gundam Wing.
▼ They’ve even got similar physiques and moody eyes.
https://twitter.com/zz_acerola_BC/status/1085499570535055360The tank top is reasonably priced at just 699 yen (US$6.30), while the high-waist twill shorts, in black, are still pretty easy on the wallet at 1,799 yen.
The top can be ordered online through H&M Japan here, and the shorts here. Sadly, while the shorts can be purchased through the brand’s U.S. store here, the cropped tank top seems to be unavailable in the States, so American fans will want to add it to their shopping list when they next visit the country and pick one up before making a pilgrimage to Tokyo’s life-sized Gundam statue.
Sources: Twitter/@zz_acerola_BC, H&M
Top image: H&M
Insert images: H&M (1, 2)
Follow Casey on Twitter, where he cant decide if Gundam Wing’s episode 1 death threat or shooting a guy as he’s falling out of a plane is the series’ greatest scene.



Secret otaku certification test: Can you see the anime cosplay hidden in this Uniqlo store?
Secret otaku certification test: Can you see the video game cosplay hidden in this clothing ad?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Early-blooming sakura cherry blossoms create pink-tinged wonderlands in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Studio Ghibli hair accessories keep your style tidy with help from Kiki, Moro, Calcifer, and more
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Can putting a giant dragonfly on your head repel bugs?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says