September is the month to celebrate the rabbit on the moon.
Starbucks has been delighting fans in Japan with gorgeous seasonal drinkware, but that doesn’t mean we’re the only country to be spoilt with cute collections. Now, Starbucks Hong Kong is treating their local customers to an adorable range featuring the bunny on the moon.
Why the bunny on the moon? In many Asian cultures, the markings of the moon that we know to be “the man on the moon” are said to resemble a rabbit pounding mochi rice, which is symbolic of the autumn harvest.
▼ Can you see the rabbit bent over its mortar – hand raised, pestle in air – with its two long bunny ears tilted to the right?
The rabbit on the moon is recognised annually in East Asia during the eighth month of the lunar calendar, when the Mid-Autumn Festival is held. This year, the festival will be celebrated on 13 September, when the full moon rises during the evening.
This is the time to eat Mooncakes, round pastries with sweet fillings like bean paste, which are usually enjoyed with tea whilst admiring the moon. For Starbucks fans, moon-watching will be even better this year with the new range of bunny-themed mugs, cups and tumblers available for a limited time.
The full range covers not only drinkware, as it includes a plate, a magnet, and even a bunny face pouch as well. Each item features the white rabbit as the main star of the show, with hues of blue tying the range together, and if you look closely, you’ll see meteor trails tailing coffee bean comets on the designs.
The full 14-piece collection can be viewed on the official Starbucks Hong Kong website. While we’re still waiting for bunny mugs to make their way over to Starbucks Japan one day, we’ll have to make do with our Apple Jelly Frappuccinos and Starbucks Milk Carton Notebooks for now.
Featured image: Starbucks Hong Kong
Insert images: Flickr/Bruce Tuten, Flickr/Tadashi Sawada, Starbucks Hong Kong
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Starbucks adds Japanese soba noodles to its menu…in Hong Kong?!?【Taste test】
Starbucks Japan releases special range of drinkware goods to celebrate the moon and the siren
Starbucks Japan adds new Sakura Raspberry Milk flavour to its chilled cup range
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware
Starbucks adds a Snoopy Frappuccino and Charlie Brown cappuccino to its menu in Japan!
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Man in Japan falls into hole with a bear in it
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Every Japanese pro baseball team to play with Mario question block bases once this year
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Beyond sakura: How to tell a cherry blossom from a plum or peach flower
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Pikachu and Kyoto candy maker team up for confectionary collaboration centuries in the making
Lingerie for girls with smaller breasts: feast’s new collection “Glossy Ribbon Mermaid” is too cute
In always-polite Japan, KFC has low-smell fried chicken so you won’t bother people on the train
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks x Snoopy collection debuts in Japan!