
We don’t wish upon a star in this house — we eat them instead.
Every year July 7 marks the start of Tanabata: a festival celebrating the reunion of Japanese celestial deities Orihime and and Hikoboshi, respectively represented by the stars Vega and Altair.
The festival originates from the Chinese folk tale “The Silk Weaver and the Cowherd” and incorporates the tradition of hanging a paper with one’s written wishes on bamboo stalks. While these star-crossed lovers use the Milky Way to meet once every summer, us mortals have the more delicious option of eating the Milky Way instead.
With traditional Japanese sweets shop Oumiya (@oumiya_toyota), based in Toyota city in Aichi prefecture, you can eat the Milky Way as a piece of traditional Japanese confection, otherwise known as wagashi.
近江屋の上生菓子【天の川】
— 菓舗 近江屋 (@oumiya_toyota) June 30, 2020
錦玉制
レモン果汁入り
天の川を手の平に表現するイメージで作りました^o^
星雲を表すために色々と工夫しております!
まずは目で小さな天の川を堪能して
最後は口の中でほんのりレモン味の織姫、彦星の恋愛模様をご堪能下さい。#天の川 #和菓子 #近江屋 pic.twitter.com/HewLdp22R7
“New Oumiya Wagashi Debut
【Milky Way】Done in kingyoku style and flavored with lemon juice, we created a rendition of the Milky Way that can fit into the cusp of your palm! We used multiple colors to imitate the heavenly clouds. First, be sure to enjoy the gorgeous colors with your eyes, and then lastly, enjoy the subtle taste of lemon representing Orihime and Hikoboshi’s bittersweet love with your mouth.”
Gold flecks imitate the shining brilliance of stars, and the vivid spectrum of a blue gradient seeping into deep purple serve as a delight for the senses. The “Milky Way” wagashi’s beauty is further accentuated by the see-through nature of its kingyoku style.
Kingyoku, literally comprised of the Japanese characters for “brocade” and “sphere,” is a style of translucent sweets made by mixing heated agar and sugar, then cooling them until they harden. This specific style is popular for traditional Japanese summer sweets due to their higher water content and refreshing appearance.
▼ Besides kingyoku-style wagashi, Oumiya has several high-quality, novel wagashi creations debuting this summer such as this homage to Van Gogh…
近江屋の上生菓子
— 菓舗 近江屋 (@oumiya_toyota) July 1, 2020
【ゴッホのひまわり】
ゴッホのひまわりをイメージしたお菓子を作りました(^。^)
ゴッホの色使い、重厚な筆のタッチに感動しました!
是非ご賞味下さい(๑˃̵ᴗ˂̵)#近江屋 #ゴッホ #ひまわり pic.twitter.com/MVnmNa1CcI
“New Oumiya Wagashi Debut
【Van Gogh’s Sunflower】We were inspired by Van Gogh’s paintings of sunflowers, and tried to capture the spirit of his paintings by using Van Gogh’s colors and brush strokes. Definitely take your time to absorb all the details!”
▼ …a fireworks-inspired wagashi…
近江屋の上生菓子
— 菓舗 近江屋 (@oumiya_toyota) June 26, 2020
【おいでん花火】
今年は地元の花火祭り、おいでん花火大会が中止になってしまい、豊田の夏の風物詩が無くなってしまいました…
なので和菓子を通して少しでも夏の夜空を感じて頂けたらと思い作りました。
数量限定ですのでお早めにお買い求め下さい😊#近江屋 #おいでん #花火 pic.twitter.com/xJxCH4oNwy
“New Oumiya Wagashi Debut
【Oiden Fireworks】(Note: Oiden Matsuri is an annual summer fireworks festival in Toyota city.)Though the local fireworks festival for this year was canceled, we decided to make this wagashi to inspire a feeling of summer nights. Because these are only available in limited quality, be sure to swing through soon!
▼ …and this sugary interpretation of fireflies drifting through tall grass.
近江屋の上生菓子【蛍火】
— 菓舗 近江屋 (@oumiya_toyota) June 5, 2020
黒糖錦玉製
夜に光るホタルを表現しました^o^
使用した高知県産の黒糖は優しい甘さでクセのないスッキリした味わいが特長です。お抹茶の味を引き立てる上生菓子にぴったりな黒糖です^o^
是非ご賞味下さい^o^#近江屋 #蛍 #黒糖 pic.twitter.com/u8yrzGfMzP
“New Oumiya Wagashi Debut
【Glowing Fireflies】Made with agar mixed with black sugar. We wanted to create a sweet that depicts glowing fireflies at night. To create this one, we sourced our black sugar from a local producer in Kouchi prefecture for an impeccable, distinctive sweet taste. This is a special wagashi with black sugar that almost tastes like matcha!”
While many of Oumiya’s newest lineups include sweets depicting traditional Japanese summer motifs, some of Oumiya’s summer wagashi are also more on the playful side, such as these tongue-in-cheek ones imitating grilled corn and mosquito-repelling incense.
近江屋の上生菓子
— 菓舗 近江屋 (@oumiya_toyota) July 10, 2020
【とうもろこし】
練り切り製
夏野菜の一つのとうもろこしを作りました🌽
個人的に塩茹でして醤油塗って表面を焼くのが一番好きです^o^
幼い時は、とうもころしってずっと言ってました笑
是非旬の和菓子をご賞味下さい😀#近江屋 #とうもろこし #和菓子 pic.twitter.com/Qw0C1R17S9
“New Oumiya Wagashi Debut
【Corn】
Made in nerikeri style. (Note: A style of wagashi that uses sweet bean paste mixed with either sticky rice flour or mountain yam.) We made one of summer’s most iconic vegetables in wagashi form: the corn.”
▼ Not going to lie, eating sweets in the form of mosquito-repelling incense wasn’t a priority on my bucket list, but it looks pretty darn tasty.
近江屋の上生菓子
— 菓舗 近江屋 (@oumiya_toyota) July 8, 2020
【夏の日】
練り切り製
今は全く見ませんが蚊取線香を入れる例のアレを作りました^o^
夏休み、祖父母の家に行った時、縁側にこれが置いてあり、うちわで煽ぎながらポッキンアイスを食べてたなー
懐かしい!!#近江屋 #夏 #夏の風物詩 pic.twitter.com/SSi8jIQE2M
“New Oumiya Wagashi Debut
【One Summer Day】Made in nerikeri style. Though now you don’t see them at all, we’ve decided to make a wagashi in the shape of a mosquito coil holder. On a more personal note, during summer vacation, whenever I visited my grandparents, there’d always be a mosquito coil set on the veranda where we’d sit fanning ourselves while eating ice popsicles. This wagashi certainly brought back nostalgic memories!”
Oumiya doesn’t only just make seasonal wagashi. The 80-year-old sweets shop was able to create wagashi for the times with their rendition of amabie, a supernatural creature in Japanese folklore believed to protect against disease.
▼ Instead of scales, Oumiya opted for stripes to give a pop of color to the amabie.
明日もアマビエ様が近江屋にお見えになります!
— 菓舗 近江屋 (@oumiya_toyota) May 30, 2020
しかし、今回でアマビエ様にはお休みになって頂きます^o^
今までありがとうございました😊
アマビエ様のお力を借りなくてもすむような世界になりますように!!#近江屋 #アマビエ様 pic.twitter.com/UhUQdbPVfX
“Tomorrow as well the Great Amabie will come through our humble store!
However, this time the Great Amabie will be stopping to take a rest.
Thank you for everything so far, and we hope the world will be healed of COVID-19 soon, even without the Great Amabie’s help!”
Oumiya isn’t the first store to create sweets inspired by amabie’s image, but it’s heartwarming to know how this well-established, locally-owned wagashi shop strives to spread positivity during an uncertain time, especially with their creative takes on the traditional form of Japanese sweets.
And if you really like Japanese sweets, then you can wear them too, with Nike’s Air Wagashi line!
Source, images: Twitter/@oumiya_toyota
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Celebrate the Tanabata star festival with beautiful Milky Way red bean gelatin
Kyoto store makes embroidered badges, tests our knowledge of traditional Japanese sweets
We spend a morning with an expert wagashi chef creating no-bake traditional Japanese sweets!
New take on traditional Japanese “osechi” is a sweet way to ring in the new year
Unusual Japanese ice creams take your taste buds on a trip around Japan
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Kyoto temple bans visitors from wearing kimono
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】