
Yakiimo-style drink is just the thing for autumn in Japan.
There’s a lot to like about Japan in the fall, and while some people might wax poetic about the changing colors of the leaves or the softly shining full moon on a clear autumn night, these days we’re all about the yakiimo.
One of Japan’s favorite fall treats, yakiimo are roasted sweet potatoes, with their sweet golden inside and ever so slightly bitter purple skin providing an enticing contrast of flavors and color. As a matter of fact, we love yakiimo so much that we recently added a one-person yakiimo maker to the SoraNews24 kitchen gadget infrastructure so we can eat them whenever we want.
Yet we still crave even more yakiimo, and so beverage maker Morinaga would have had our attention with its new Hey! You Can Drink Roasted Sweet Potatoes even without the “hey” part.
This isn’t Japan’s first-ever yakiimo drink, but Morinaga rival House’s Yakiimo Dayori had a consistency close to tea. Hey! You Can Drink Roasted Sweet Potatoes (or Yakiimo Nomerutte Yo!, as it’s called in Japanese) comes from Morinaga’s Morinaga Milk division. Because of that, it’s a creamy milk-based beverage, combining rich dairy with the sweet flavor and enticing scent of a freshly roasted yakiimo.
At 450 milliliters (15.2 ounces), Hey! You Can Drink Roasted Sweet Potatoes is, by Japanese standards, a little on the large side for a single-serving beverage, so Morinaga has given it a cap instead of a standard milk-carton paper flap so that you can save some to savor later if you’re so inclined.
Hey! You Can Drink Roasted Sweet Potatoes goes on sale October 13, and in keeping with yakiimo’s autumnal image, will be available until December.
Source: PR Times via Japaaan
Top image ©SoraNews24
Insert image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japan now has drinkable roasted sweet potato, and it’s practically a dessert in a bottle!
Eat Japanese street food at home with this amazing sweet potato maker
Tokyo cafe serves up the artsiest version of a drinkable roasted sweet potato that we’ve seen yet
Comparing Japanese sweet potato ice creams that unite both summer and fall in one cup【Taste test】
Starbucks Japan goes gold with its new imo kempi sweet potato Frappuccino
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
Our team of five reporters try to turn themselves into Japanese heartthrob Kimutaku【Photos】
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
21.5-square foot, 272,200-yen build-it-yourself chocolate castle set released in Japan【Photos】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese arcades now have crane games where you can win sweet potatoes then roast them in-store
New Frappuccino from Starbucks Japan comes filled with sweet potato fries 【Taste Test】
Starbucks Japan’s new Butter Frappuccino is more like a sweet pastry than a drink
New sweet potato/college potato Frappuccino joins the roster at Starbucks Japan
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】
Enjoy the taste of fire-roasted sweet potatoes in a bottle with new “You Yaki-imo” liquor
Starbucks new CRISPY Japanese sweet potato Frappuccinos have us ready to fall in autumn love
Starbucks unveils new Roasted Sweet Potato Frappuccino in Japan
Sweet potato sweets season arrives at convenience store Family Mart, so let’s go taste-test-crazy
Back in Japan by popular demand: Ice cream that looks exactly like a roasted sweet potato
Hiyashi yaki-imo vending machine changes the whole way we think about roasted sweet potatoes
Autumn arrives at Starbucks Japan with two new seasonal drinks
Class is in session with Starbucks’ new college sweet potato Frappuccino【Taste test】
Japanese convenience store’s sweet potato dessert drinks and coffee may have you skip Starbucks
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
“Drunk Taiyaki” turns traditional Japanese sweet into an amazing new tipple
Leave a Reply