
Get ready to raise a glass to, and of, the return of this Suntory star.
Just like when Japan proved it can build great cars, so too did it prove it can distill great spirits. Demand for Japanese whiskies has been skyrocketing in recent years, so much so that some of the most popular varieties completely sell out.
“Can’t they just make more?” you might be asking, but it’s not that simple. Whisky has to be aged, sometimes for a decade or more, so it’s not just a matter of expanding your production facility and hiring more workers. A spike in popularity can completely deplete a distiller’s stock for years to come, which is what happened in the spring of 2018, when Suntory announced it would be running out of its Hakushu 12 Year in June of that year.
It’s doubly sad when a beloved whisky goes off the market, since it leaves aficionados with one less option with which to drown their sorrows. But today Hakushu fans have reason to celebrate, as Suntory has just issued a statement that Hakushu 12 Year will be going on sale once again, and soon.
▼ We missed you so much.
However, even though whisky is a drink best enjoyed by slowly sipping, you’ll want to act fast if you’re hoping to pick up a bottle. As mentioned above, whisky production takes a long time, and the new stock of Hakushu 12 Year, distilled on Mt. Kaikomagatake in the southern Japan alps, also started production in an era before anyone knew just how high demand for it would become. In other words, it’s not a massive batch, and while Suntory has not said exactly how many bottles will be available, it is saying that supplies will be limited.
If you’re still on the fence about whether or not you want to splurge for a bottle, or have simply forgotten what Hakushu 12 Year is like in the two years-plus you’ve been unable to buy it, Suntory describes it as having a bright gold color, the scent of young leaves, green apple and jasmine, and a full and sweet flavor that progresses to a sharp and softly smoky finish.
Hakushu 12 Year goes on sale in Japan once again on March 30, priced at 8,500 yen (US$82) for a 700-mililiter (23.7-ounce) bottle.
Source: Suntory via Entabe
Top image: Suntory
Insert image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’s shocked how well whiskey and s’mores go together.


Japanese whisky in a can: Comparing the new Suntory Hakushu Premium Highball to a homemade one
Suntory’s prized Hakushu whisky is going into a can for the Premium Highball Hakushu
Famous Japanese whisky Hakushu canned cocktails coming back with new recipe
Suntory announces massive price spike for Japanese whisky, some types more than double in price
Japanese whisky tasting online: Suntory’s Yamazaki and Hakushu distilleries now have remote tours
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Akiba Dental Clinic: The Akihabara dentist where a moe maid in cosplay cleans your teeth
Who is this mysterious large man who’s suddenly showing up on giant signs in Japan?
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Two of Japan’s best whiskeys are about to disappear, and no one knows when they’ll be back
Suntory to increase the price of 31 whisky products by up to 28 percent next year
Trying the new limited flavor of Suntory Hakushu Japanese whisky highball in a can
Three of Japan’s best whiskies are about to disappear as Nikka shortages loom
Suntory now sells Yamazaki whisky cans in Japan
Suntory would like you to buy a three-million yen bottle of Japanese whisky
Blossom Harmony Hibiki is Japan’s newest must-try whisky
Suntory’s new canned whisky cocktail is its first for world whisky Ao
Suntory’s famous Yamazaki whisky returns to canned cocktails with new highball version
Kirin will stop selling one of its most popular whiskies as Japanese spirit shortage continues
Official Fist of the North Star whisky goes on sale in Japan
Fake Japanese whisky countermeasures now include official Japanese whisky emblem
Premium Japanese whisky is now in chocolate form with Suntory Yamazaki and Hibiki nama chocolate
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Suntory to release new Yamazaki smoke-barrel aged plum liqueur in limited quantities
Tokyo convenience store has full bar inside with Japanese whiskey, will smoke your combini snacks