
Get ready to raise a glass to, and of, the return of this Suntory star.
Just like when Japan proved it can build great cars, so too did it prove it can distill great spirits. Demand for Japanese whiskies has been skyrocketing in recent years, so much so that some of the most popular varieties completely sell out.
“Can’t they just make more?” you might be asking, but it’s not that simple. Whisky has to be aged, sometimes for a decade or more, so it’s not just a matter of expanding your production facility and hiring more workers. A spike in popularity can completely deplete a distiller’s stock for years to come, which is what happened in the spring of 2018, when Suntory announced it would be running out of its Hakushu 12 Year in June of that year.
It’s doubly sad when a beloved whisky goes off the market, since it leaves aficionados with one less option with which to drown their sorrows. But today Hakushu fans have reason to celebrate, as Suntory has just issued a statement that Hakushu 12 Year will be going on sale once again, and soon.
▼ We missed you so much.
However, even though whisky is a drink best enjoyed by slowly sipping, you’ll want to act fast if you’re hoping to pick up a bottle. As mentioned above, whisky production takes a long time, and the new stock of Hakushu 12 Year, distilled on Mt. Kaikomagatake in the southern Japan alps, also started production in an era before anyone knew just how high demand for it would become. In other words, it’s not a massive batch, and while Suntory has not said exactly how many bottles will be available, it is saying that supplies will be limited.
If you’re still on the fence about whether or not you want to splurge for a bottle, or have simply forgotten what Hakushu 12 Year is like in the two years-plus you’ve been unable to buy it, Suntory describes it as having a bright gold color, the scent of young leaves, green apple and jasmine, and a full and sweet flavor that progresses to a sharp and softly smoky finish.
Hakushu 12 Year goes on sale in Japan once again on March 30, priced at 8,500 yen (US$82) for a 700-mililiter (23.7-ounce) bottle.
Source: Suntory via Entabe
Top image: Suntory
Insert image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’s shocked how well whiskey and s’mores go together.


Japanese whisky in a can: Comparing the new Suntory Hakushu Premium Highball to a homemade one
Suntory’s prized Hakushu whisky is going into a can for the Premium Highball Hakushu
Famous Japanese whisky Hakushu canned cocktails coming back with new recipe
Suntory announces massive price spike for Japanese whisky, some types more than double in price
Japanese whisky tasting online: Suntory’s Yamazaki and Hakushu distilleries now have remote tours
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Japan considering raising international traveler departure tax even more than previously reported
Japanese convenience store chain has beer and sake dispensers that few people know about
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Love Live! fans clash with feminists again over controversial poster, this time advertising tea
Message to foreigners at Japanese convenience store sparks controversy online
Mysterious light-up rainy night-sound Totoro figure doesn’t actually show a scene from the anime
Does Japan’s “body fat-burning” bottled tea really work? Our 30-day investigation 【RocketScience】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Japanese town suing resident for being a jerk
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Two of Japan’s best whiskeys are about to disappear, and no one knows when they’ll be back
Suntory to increase the price of 31 whisky products by up to 28 percent next year
Trying the new limited flavor of Suntory Hakushu Japanese whisky highball in a can
Three of Japan’s best whiskies are about to disappear as Nikka shortages loom
Suntory now sells Yamazaki whisky cans in Japan
Suntory would like you to buy a three-million yen bottle of Japanese whisky
Blossom Harmony Hibiki is Japan’s newest must-try whisky
Suntory’s new canned whisky cocktail is its first for world whisky Ao
Suntory’s famous Yamazaki whisky returns to canned cocktails with new highball version
Kirin will stop selling one of its most popular whiskies as Japanese spirit shortage continues
Official Fist of the North Star whisky goes on sale in Japan
Fake Japanese whisky countermeasures now include official Japanese whisky emblem
Premium Japanese whisky is now in chocolate form with Suntory Yamazaki and Hibiki nama chocolate
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Suntory to release new Yamazaki smoke-barrel aged plum liqueur in limited quantities
Leave a Reply