
These Shinkansen-exclusive ice creams are so famous they even have their own hashtag.
When you take a trip on a Japanese bullet train, there are a lot of things to look forward to on the journey, including the onboard trolley service, where you can purchase Sujata ice cream, a treat so rare it can’t be purchased anywhere else.
Now, with passenger numbers down during the pandemic, one Shinkansen line has sadly suspended sales of the ice cream onboard from February. However, they’ve decided to make everyone’s dreams come true by offering the Shinkansen-exclusive ice cream for sale online, and it’s so popular it sells out within minutes every time there’s a restock.
▼ Our Japanese-language reporter K. Masami failed to get an order in for the new ice creams until she got lucky on the third restock.
The Sanyo Shinkansen, which connects Shin-Osaka in Osaka with Hakata Station in Fukuoka, is selling the ice creams online in 12-piece boxes, containing either all vanilla, all matcha or six of each variety. Masami got the mixed set and immediately went to open one of the matcha ice creams first, as it’s the one she always chooses when riding the Shinkansen.
Peeling off the foil lid, Masami was curious to see if the home-delivered ice creams would have the same hardness as the ones served on the train. Sujata ice creams are so famous for their hardness they even have their own hashtag on social media–“Shinkansen sugoi katai aisu” (“super hard Shinkansen ice cream“)–with photos and videos showing people unable to insert the spoon into the super-stiff ice cream.
▼ Masami took hold of the attached spoon and went to stab it into the dessert, but no matter how hard she tried, it just wouldn’t penetrate through the surface.
▼ No doubt about it, this was the genuine super hard Shinkansen ice cream!
Letting go of the spoon leaves it standing upright on its own in the tub, a sight so familiar to Sujata ice cream fans it should really become the logo for the brand. As fans will know, it takes about ten minutes for the ice cream to soften up just enough to allow the spoon to slide into the still-hard ice cream–which means you should order it way in advance of reaching your stop–so Masami left the tub for a while and came back to it once she was able to pick up a good spoonful.
As soon as she managed to tease the dessert out onto the spoon, Masami dropped a dollop onto her tongue and closed her eyes. The delicious taste of the rich, high quality matcha ice cream melted ever so slowly over her taste buds, immediately whisking her off to a seat on a bullet train, where the only destination that mattered was the bottom of the tub inside her hand.
Currently, the end-date for online sales of the ice cream is yet to be announced, although the company has said they’ll be available online until the day before onboard sales resume. So if you’d like to try the famously hard ice creams in the comfort of your own home, the time to purchase them is now, and at 4,800 yen (US$44.97) for a box of 12, including tax and shipping, it’s a lot cheaper than having to buy a ticket on the bullet train to try one.
Related: West Japan Railway Food Service Net Company
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








How to order snacks on a Shinkansen bullet train in Japan
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Shinkansen station platforms now have…Baskin Robbins ice cream vending machines!
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japanese dad shares ingenious trick to keep kids (or yourself) from getting bored on the train
Train station platform ramen store closes its doors on half a century of history in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Are Japanese convenience store sandwiches scamming us with their fillings?
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Japan’s heart-melting, mouthwatering cat-shaped bread can now be ordered online【Photos】
Japanese idol singer has an important request for fans: Please use deodorant
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
A guide to riding the Shinkansen bullet train with a terrible-twos kid
Hokkaido Shinkansen apologizes for driver “spacing out” while operating bullet train
Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan
We try the new Häagen-Dazs Decorations ice creams in Japan
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Tokaido Shinkansen ending in-train food/drink sales for all non-first-class-passenger cars
Hello Kitty Shinkansen bullet train to debut in Japan this summer
Evangelion Shinkansen gets range of souvenirs, including its very own bullet train ekiben obento
What’s the rule for where to put strollers on Japan’s Shinkansen bullet trains?
Shinkansen conductor caught playing GPS smartphone game on bullet train…for TEN years
Starbucks Japan opens first-ever branch on Shinkansen bullet train platform
Japan is getting a Disney Mickey Mouse Shinkansen bullet train this spring!
Stranded passengers on Shinkansen bullet train served out-of-date bread during typhoon
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive