Controller Button Collection series also teases “secret” version.
There’s always an element of risk when buying capsule toys, since you won’t know exactly what you’re getting until after you’ve bought it. The trick, then, is to find a machine where every possible toy in the lineup is something cool.
That’s easier said than done, but leave it to Nintendo, a company that knows a thing or two about making fans happy, to put out a can’t-miss capsule toy line with its awesome new Controller Button Collection.
[新商品][POP-UP] #NintendoTOKYO ポップアップストア先行販売のカプセルトイ、「コントローラーボタンコレクション」が新登場。懐かしのファミコンに、海外で発売されたNES、どれが出るかはお楽しみ。 pic.twitter.com/peTDY9zjQM
— Nintendo TOKYO/OSAKA/KYOTO (@N_Officialstore) June 24, 2021
The inspiration for the lineup are the controllers from Nintendo’s 8-bit hardware, the Japanese-market Famicom and its overseas model, the Nintendo Entertainment System. The systems’ pads were some of the most influential controllers in video game industry history, and each has been broken into three segments for the capsule toy lineup, separated into squares containing the D-pad, start and select buttons, and A and B buttons.
Their molded plastic shapes look to be accurate scale replicas of the original peripherals, though it’s not clear whether or not the buttons actually move when you press them. Each piece does come with an attached chain, though, so that you can strap your keys on it or clip it to your bag. There’s also a “secret” seventh model in the line, and if I had to guess, my money would be on the Player 2 Famicom controller’s central section, which had a microphone instead of the start and select buttons Player 1 got.
At 500 yen (US$4.85), they’re a little on the expensive side for capsule toys, but you really can’t put a price on nostalgia. To start with, they’ll only be available at the Nintendo Tokyo pop-up stores opening outside of Tokyo this summer, as part of the company’s summer cross-promotion with department store chain Parco. That means you’ll be able to find the Controller Button Collection at Parco in Nagoya and Fukuoka from now until July 25, Sendai from July 31 to August 15, Hiroshima from August 14 to September 5, and Sapporo from August 21 to September 5.
Oddly enough, the announcement doesn’t mention anything about being able to buy the toys at the permanent Nintendo Tokyo store in Tokyo’s Shibuya neighborhood, at least not at the present time, but at least the Shibuya Parco will still have those cool Super Mario yukata summer kimono.
Related: Parco Nintendo Tokyo Pop-Up Store website
Source: Twitter/@N_Officialstore via Livedoor News/Engadget via Hachima Kiko
Featured image: Twitter/@N_Officialstore
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Nintendo history you can feel – Super NES, N64, and GameCube controllers become capsule toys
Nintendo bringing real-life Zelda Zonai Device capsule toy machines to Japan【Photos】
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Nintendo FINALLY adds 16-bit Super NES/Super Famicom games to Switch Online service!
Game over for Classic Mini Famicom and Super Famicom as Nintendo announces end of repairs
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
KFC Japan opens a Christmas restaurant in Tokyo…but why???
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Take your co-op gaming to the next level with this giant Famicom controller
Charge up your new tech with a nod to old games with Famicom controller battery pack/card reader
Video shows 13 experiences every Japanese gamer had with Nintendo’s Famicom
Video Introduces Japan’s Mini Famicom, 30 Classic Games
Nintendo Museum’s official merch includes awesome giant controller cushions【Video】
Impress clients and colleagues with the Nintendo Famicom controller business card case from Japan
Amazing papercraft kit looks, and even sounds, just like the Nintendo Famicom【Photos】
Instead of waiting for Nintendo’s Switch, this awesome gamer made his own portable Super Famicom
Nintendo’s new Super Famicom-themed 3DS is a blast from its awesome past
Finally! Nintendo Japan expands Switch 8-bit controller sales to everybody, Online member or not
Put it on and look like Donkey Kong! Nintendo releases DK jackets, more for new merch line【Pics】
Mini PlayStation game case capsule toys deliver big nostalgia in tiny packages【Photos】
Gigantic Super Mario head statue will welcome fans to new Nintendo shop in Kyoto【Pics】
Nintendo might be getting ready to release a miniature Super NES Classic Edition
Want to tell which generation a person grew up in? Hand them an N64 controller!
Classic 16-bit Nintendo controllers get modern makeover for use with Switch, current-gen consoles
Leave a Reply