Controller Button Collection series also teases “secret” version.
There’s always an element of risk when buying capsule toys, since you won’t know exactly what you’re getting until after you’ve bought it. The trick, then, is to find a machine where every possible toy in the lineup is something cool.
That’s easier said than done, but leave it to Nintendo, a company that knows a thing or two about making fans happy, to put out a can’t-miss capsule toy line with its awesome new Controller Button Collection.
[新商品][POP-UP] #NintendoTOKYO ポップアップストア先行販売のカプセルトイ、「コントローラーボタンコレクション」が新登場。懐かしのファミコンに、海外で発売されたNES、どれが出るかはお楽しみ。 pic.twitter.com/peTDY9zjQM
— Nintendo TOKYO/OSAKA/KYOTO (@N_Officialstore) June 24, 2021
The inspiration for the lineup are the controllers from Nintendo’s 8-bit hardware, the Japanese-market Famicom and its overseas model, the Nintendo Entertainment System. The systems’ pads were some of the most influential controllers in video game industry history, and each has been broken into three segments for the capsule toy lineup, separated into squares containing the D-pad, start and select buttons, and A and B buttons.
Their molded plastic shapes look to be accurate scale replicas of the original peripherals, though it’s not clear whether or not the buttons actually move when you press them. Each piece does come with an attached chain, though, so that you can strap your keys on it or clip it to your bag. There’s also a “secret” seventh model in the line, and if I had to guess, my money would be on the Player 2 Famicom controller’s central section, which had a microphone instead of the start and select buttons Player 1 got.
At 500 yen (US$4.85), they’re a little on the expensive side for capsule toys, but you really can’t put a price on nostalgia. To start with, they’ll only be available at the Nintendo Tokyo pop-up stores opening outside of Tokyo this summer, as part of the company’s summer cross-promotion with department store chain Parco. That means you’ll be able to find the Controller Button Collection at Parco in Nagoya and Fukuoka from now until July 25, Sendai from July 31 to August 15, Hiroshima from August 14 to September 5, and Sapporo from August 21 to September 5.
Oddly enough, the announcement doesn’t mention anything about being able to buy the toys at the permanent Nintendo Tokyo store in Tokyo’s Shibuya neighborhood, at least not at the present time, but at least the Shibuya Parco will still have those cool Super Mario yukata summer kimono.
Related: Parco Nintendo Tokyo Pop-Up Store website
Source: Twitter/@N_Officialstore via Livedoor News/Engadget via Hachima Kiko
Featured image: Twitter/@N_Officialstore
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Nintendo history you can feel – Super NES, N64, and GameCube controllers become capsule toys
Nintendo bringing real-life Zelda Zonai Device capsule toy machines to Japan【Photos】
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Nintendo FINALLY adds 16-bit Super NES/Super Famicom games to Switch Online service!
Game over for Classic Mini Famicom and Super Famicom as Nintendo announces end of repairs
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Sushi Pizza surprises diners in one of the best food destinations in Japan
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Take your co-op gaming to the next level with this giant Famicom controller
Charge up your new tech with a nod to old games with Famicom controller battery pack/card reader
Video shows 13 experiences every Japanese gamer had with Nintendo’s Famicom
Video Introduces Japan’s Mini Famicom, 30 Classic Games
Nintendo Museum’s official merch includes awesome giant controller cushions【Video】
Impress clients and colleagues with the Nintendo Famicom controller business card case from Japan
Amazing papercraft kit looks, and even sounds, just like the Nintendo Famicom【Photos】
Instead of waiting for Nintendo’s Switch, this awesome gamer made his own portable Super Famicom
Nintendo’s new Super Famicom-themed 3DS is a blast from its awesome past
Finally! Nintendo Japan expands Switch 8-bit controller sales to everybody, Online member or not
Put it on and look like Donkey Kong! Nintendo releases DK jackets, more for new merch line【Pics】
Mini PlayStation game case capsule toys deliver big nostalgia in tiny packages【Photos】
Gigantic Super Mario head statue will welcome fans to new Nintendo shop in Kyoto【Pics】
Nintendo might be getting ready to release a miniature Super NES Classic Edition
Want to tell which generation a person grew up in? Hand them an N64 controller!
Arcade game coin slot capsule toys bring coin-op style to your home or office【Photos】