Japanese convenience store chain gives customers much more than they bargained for.
This year, Japanese convenience store chain Family Mart is celebrating its 40th anniversary with “40 Good Things“, and one of those good things is a 40-percent increase in the size of its signature fried chicken, the Famichiki.
Family Mart’s Famichiki is legendary in Japan, so when fans found out about the amazing offer, they immediately stopped by their local branches to purchase the upsized servings of tender, juicy, oh-so-tasty fried chicken.
And when they did, they found something wonderful, because Family Mart wasn’t kidding around with the 40-percent upsize, as the new Famichiki were enormous.
ファミチキが値段そのままで40%増量っていう狂ったキャンペーン中なので買った pic.twitter.com/WPaMBuiKc0
— こさつね🐼今日も食欲を我慢できないリスの書籍発売中🐿 (@kosatsuneDQX) August 14, 2021
▼ The new one (right) is much bigger than the original (left).
https://twitter.com/kazuyuki_2020/status/1428022923596423168It didn’t take long for word to spread about the huge Famichiki, as happy customers began sharing photos of their enormous servings online.
https://twitter.com/non_doudemoii/status/1426430685003145224ファミチキ40%増量処女卒業した pic.twitter.com/XZi5rDoOf1
— はみがき (@___1_1_0_2) August 18, 2021
▼ Putting it in the special bun designed for regular-sized Famichiki gives you an idea of just how big this chicken is.
https://twitter.com/gurumemakihara/status/1425989074335113224▼ And in the hands of children, the Famichiki looks even more gigantic.
【速報】ファミチキが本気出してるって噂は本当でした。
— なおきん (@naoki17320508) August 15, 2021
現場からは以上です。 pic.twitter.com/nrqApubt2x
So how big exactly is the new Famichiki? According to one online sleuth, the regular-sized version is advertised as weighing 80 grams (2.82 ounces), but often weighs in at around 90-100 grams. A 40-percent increase, then, would mean the new Famichiki should officially weigh 126-140 grams, or 129-143 grams according to real-weight figures.
However, as their research shows, the real weight of this particular upsized Famichiki weighs in at a whopping 163.9 grams, which makes it more like a 65-percent increase.
40%増量キャンペーンと銘打って消費者を騙しているファミリーマートの真実をお伝えします。 pic.twitter.com/BSWxw9BP2h
— ゲムぼく。 (@gamebokusan) August 16, 2021
▼ Other customers also attested to the extra-large increase.
40パーセント増量中のファミチキを買ってみたけれど、増量し過ぎてない? pic.twitter.com/j60r9ziMEv
— アラーキー (@ara_ki_mikomiko) August 18, 2021
It’s not every day a company gives customers even more than the advertised upgrade, and Family Mart has won everyone over with this impressive display of customer service. The extra large portion size means people are now enjoying the Famichiki slabs in all sorts of ways, adding them to McDonald’s burgers…
エッグマックマフィン✖︎ファミチキ(40%増量)という悪魔のコラボ商品を生み出してしまった…😈#間違いなく美味しい pic.twitter.com/dWVf9grOze
— なお@飯ガバ MT25 MT09SPスーパーカブバイク日常マンガ描き (@meshigaba) August 14, 2021
▼ …slapping them on bentos…
https://twitter.com/koitaro_metal/status/1427825411157680133▼ …inserting them into sandwiches…
ファミマのタマゴサンドにファミチキ挟んだのですが、只今40%増量中なのでたいぶはみ出した🤣 pic.twitter.com/EE9HgaCoNi
— アクアヴィテ (@aquavite_aizu) August 12, 2021
▼ and popping them in curries to make epic katsu curry!
今話題の、ファミマのファミチキ40%増量ヤツをテイクアウトの自家製カレーに漬け込んで食うー!
— サト'ステテコ🩳 (@sato_en_ciel) August 17, 2021
優勝。
トリスハイボールと pic.twitter.com/kz1Wk9kixP
As it turns out, the Famichiki isn’t the only product getting a size upgrade for this special 40th birthday anniversary campaign, as a select number of other products will also be increasing by 40 percent for a limited time.
Some of the upsized products include:
▼ Chicken thigh yakitori sticks…
無事に焼鳥引き換え✨✌️
— ま さ パ パ (@Masa_equal_iori) August 18, 2021
40%増量のファミチキ食べたかったけど今日行った2店は売り切れてたな…🥲#まさパパの食生活 pic.twitter.com/QtyyeOjf30
▼ …specially marked bentos and salads…
チキン南蛮もサラダも40%増量してて、嬉しい pic.twitter.com/tfwtxTJj1l
— やんち (@yanchiz77) August 17, 2021
▼ …and specially marked sandwiches.
https://twitter.com/hideyosino/status/1427294139213705222Unlike other convenience store sandwiches, which have been dubbed “paper tiger sandwiches” due to their lack of fillings, the ones at Family Mart are entirely covered with fillings!
近所のファミマはファミチキ40%増量もう終わってた、早いな
— 葱でした。 (@it_was_negi) August 18, 2021
たまごサンドはまだあった pic.twitter.com/96xTtDFUiV
The new campaign is only available for a limited time, from 10-31 August, or until stocks last, so be sure to get in quick to enjoy the extra big servings. And if you happen to be in Kyoto, you’ll be able to pair your giant Famichiki with a specially crafted whiskey at the Family Mart whiskey bar!
Sources: Family Mart via Hachima Kikou, Jin
Featured image © SoraNews24
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