
Dry your tears, Sega fans. They’ve missed us too.
September 20 was a sad day for gamers as Sega’s Ikebukuro GiGO arcade permanently closed its doors. Having been in business for 28 years in one of Tokyo’s biggest otaku neighborhoods, GiGO’s closure brought out huge crowds to say a wistful goodbye to a place where so many happy memories had been made over the course of nearly three decades.
However, during the farewell festivities Sega dropped a couple hints that it was looking to make a comeback, and it turns out that’s happening sooner than any fan expected.
IKEBUKURO PROJECT VOL.1
— GiGO 池袋1号館 (@GiGO_Ikebukuro1) October 16, 2021
\ ✨2021.10.22. START✨ /#セガ池袋 pic.twitter.com/e2LOSWAyyQ
As part of its Ikebukuro Project, Sega is coming back to the Ikebukuro neighborhood this very week with the opening of a new arcade. It won’t be hard for former GiGO customers to find, either, as it’s right across the street from where the now-closed arcade was located.
▼ The now-closed Sega Ikebukuro GiGO, on the right, and the building for Sega’s new arcade, prior to its renovation, on the opposite side of Ikebukuro’s Sunshine-dori street.
This is actually a sort of double video game homecoming, as the building that Sega is moving into used to be the home of Project Adores, a crane game-centric arcade with a focus on anime-themed prizes, which closed down in the summer of 2020.
▼ Project Adores, prior to its closure
The new Sega arcade will be a five-floor facility, with video games on the basement level, crane games on floors 1 through 3, and an Ichiban Kuji cafe on the fourth floor, which will rotate themes in keeping with the popular Ichiban Kuji anime merchandise lottery series.
▼ Since the outer facade still hasn’t been removed from the old arcade, Nao Kataoka, president of Genda, the company that manages the Sega arcade chain, proudly tweeted that right now Sega is represented on both sides of the street.
これ、迫力ありますよね!
— 片岡 尚 / GENDA会長 (@GENDA_Kataoka) October 16, 2021
今この瞬間にしか見ることができない池袋サンシャイン60通りです。 pic.twitter.com/qHyJCYRCDL
“We came home” and “I ♡ Ikebukuro” read the messages on the windows of the new arcade, and online reactions show the love is more than ready to welcome Sega back, with comments such as:
“Awesome news!”
“Absolutely the best present arcade fans in the community could have hoped for!”
“I was wondering what was going to happen to the vacant [Adore’s] building.”
“It’s smaller than the old place, but I’m glad to have a Sega arcade nearby.”
“I’m already excited to go!”
October 22 will be the new arcade’s grand opening, just a little over one month since the closure of GiGO. As pointed out, the new facility isn’t as big as the old one, but in another happy announcement, the new arcade is just the first of three steps in Sega’s Ikebukuro Project.
Source: PR Times, Twitter/@GENDA_Kataoka via Anime News Network/Crystalyn Hodgkins, Twitter/@amnet_official
Top image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he thinks the Virtua Fighter 1 soundtrack is an underappreciated classic.

Sega name to be removed from all of its arcade branches in Japan as part of rebranding
Landmark Akihabara arcade, opened by Sega over 30 years ago, announces sudden closure
Sega closes landmark Tokyo arcade, massive crowds gather, manager vows comeback【Pics, video】
Sega’s old arcades are making money again as new owners announce 3.175-billion yen profit
Sega’s old arcade right outside Akihabara Station is closing, taking takeout cafe stand with it
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Man arrested for threatening a shrine in Kyoto because they used AI art
Miyagi hot spring inn offering free sleep analysis as part of relaxing, health-focused stay
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Visiting the Kikyoya Shingen Mochi theme park takes some planning–but it’s a stop worth making!
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Spirited Away posters for first theatrical release in China are stunningly beautiful
From spicy curry to delicious charcoal – 7 bizarre toothpastes on sale in Japan
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sega closing iconic Tokyo arcade that’s been in business for almost 30 years
Sega successor opens new arcade with a regional craft beer bar inside it
Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】
Genshin Impact characters to become delicious desserts at video game arcades in Japan
New multi-floor arcade opens in Tokyo on same day Akihabara landmark announces closure
Sega leaves arcade operation business, sells off management of all its 193 Japanese game centers
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
Tokyo losing another iconic arcade with announced closure of 40-year-old Ikebukuro game center
Tokyo losing another iconic video game arcade as Ikebukuro landmark is closing for good
Akihabara arcades aren’t dead yet! New six-floor game center opens in Tokyo otaku quarter next month
Sega leaves arcade management like retiring idol singer, confuses, upsets Japanese Internet users
Pretend you’re Sony or Nintendo as you devour Sega with Tokyo’s new Sega Logo-yaki sweet
Retro game arcade severely damaged in fire in Japan【Video】
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
Downtown Tokyo losing another arcade with closure of Shinjuku Taito Station