
How do you transform a flat saucy food into a handheld form, and is it any good?
Okonomiyaki is one of Japan’s best dishes. It’s often referred to as a savory pancake, but its only likeness to the sweet breakfast food is that it’s made with flour and eggs and cooked on a griddle; otherwise, everything else is different.
Filled with vegetables and meat and topped with a special okonomiyaki sauce (plus sometimes mayonnaise), bonito flakes, and seaweed flakes, okonomiyaki is the ultimate comfort food. The problem is, it’s not exactly a quick and easy meal. That’s why we were excited when the news came out that Japanese food maker Nichirei has released a frozen version of okonomiyaki that you can eat with one hand.
Our Japanese-language reporter Takashi Harada, having seen the news, was excited to try it. Okonomiyaki is something you cut into pieces and eat with chopsticks, and it’d be a bit messy to pick up in your hands and eat like a personal pizza. He’d seen the visuals, but still didn’t quite know what to expect from Nichirei’s handheld version. Was it like a hamburger? Or a sandwich?
With that curiosity spurring him on, he went on a quest to find it. Strangely, though, despite the fact that it was released in September, it was rather hard to find. In the end, Harada had to venture outside of his usual shopping radius to find a package.
As it turns out, they come in a pack of four for 348 yen (US$3.05), which comes out to about 90 yen each. At that price, and with the way it looked, the one-handed okonomiyaki really reminded Harada of imagawayaki, a cake filled with red beans that you often find at festivals (and which we once tried to put in a waffle iron).
▼ Taking it out of the package made it even harder to believe it wasn’t imagawayaki.
Warming it up was easy. All Harada had to do was put it on a plate and put it in the microwave for 50 seconds (it’ll take one minute if you have a 500 watt microwave). He didn’t even need to wrap it in plastic or anything.
When it was done, it smelled just like okonomiyaki, which made Harada’s mouth water. To get a look at the interior, he cut it in half and clearly saw sauce, pork, mayonnaise, and even eggs nestled inside.
While Hiroshima-style okonomiyaki always has an egg on top, it’s kind of a bonus item for the Kansai/Osaka-style version of the dish (which is also the more popular style in Tokyo), so it’s something Harada didn’t expect to find in a frozen product. Was this one-handed okonomiyaki actually a classy product? A further glance at the ingredients listed all of the fixings of okonomiyaki, including cabbage, bonito flakes, and pickled ginger, so it promised to be a tasty treat.
Without further hesitation, Harada lifted it in a single hand and took a bite. Was the flavor of this hand-held okonomiyaki going to be as life-changing as he’d hoped?
“Honestly, it’s pretty good,” said Harada.
It did taste like okonomiyaki, he said, and you can see the effort the makers put into making it into a compact form. Harada thought it would be the perfect snack when you’re feeling a little peckish.
But okonomiyaki is a food that’s strongly associated with the Kansai region, and since Harada wasn’t born or raised there, he wasn’t exactly sure if he was qualified to judge the flavor of the One-handed Okonomiyaki. So he turned to our resident Osaka-native reporter, Seiji Nakazawa, for an authentic taste test.
“It really does taste like okonomiyaki. Though if you put mayonnaise and okonomiyaki sauce on anything it’s going to taste like okonomiyaki (laughs). But this is pretty satisfactory. I think they’d be good to sell at festivals.
Of course they already sell okonomiyaki at festivals, but in its usual form you need two hands to eat it, and having both hands tied up is inconvenient. But this you can eat with one hand, so I think it’s a great idea.”
And so the product earns a seal of approval from an Osaka native!
However, while it’s a great product, Harada did have one complaint: it was pretty difficult to warm up. Even though he followed the recommended cooking times, it still had some cold spots and reheating it resulted in the whole thing becoming super hot. Fine-tuning the cooking time to get that perfect balance of warmth throughout was a challenge, and Harada wants to warn people to be careful not to burn themselves as they try.
But the fact that this little snack is full of okonomiyaki flavor and can be eaten in one hand is a wonder to behold, and well worth snacking on if you fancy a bite of one of Japan’s best comfort food. And if you need another one-handed food, here’s a great way to eat yakisoba with one hand. It isn’t as easy, but it’s just as convenient and satisfying!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Microwavable okonomiyaki that you can eat with one hand? Yes, please!
Japan’s longest-running okonomiyaki joint and the birthplace of Hiroshima style — We visit both
We try canned oyster okonomiyaki, a food we didn’t even know existed【Taste Test】
Best all-you-can-eat okonomiyaki in Japan? Restaurant chain serves up a feast for under $14
Move over ramen and udon, “cup okonomiyaki” has come to play*
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Drift ice in Japan is a disappearing winter miracle you need to see now
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
The best Japanese cosplayers from Day 3 of Winter Comiket 2019【Photos】
Extreme Budget Travel! Can you do a trip to Manila with 50,000 yen (US$333)? – Part 2
Mysterious light-up rainy night-sound Totoro figure doesn’t actually show a scene from the anime
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The best Osaka souvenir is Okonomiyaki Senbei, and here’s why
How to make okonomiyaki at home【SoraKitchen】
Osaka’s Okonomiyaki Burrito is both classic Taco Bell and completely different【Taste test】
Put a unique twist on your oatmeal by turning it into some Japanese comfort food
New Okonomiyaki Burger flips up the fast food scene in Japan
Tired of your usual camping fare? Try this easy Japanese festival favorite【SoraKitchen】
Cup Noodle maker’s super-easy recipe turns instant noodles into quick okonomiyaki【Recipe】
Taco Bell Osaka branches now selling okonomiyaki burritos, promise delicious fusion flavor
Prototype snacks One Hand On available in beef bowl and soba restaurant curry flavor【Taste Test】
Okonomiyaki taiyaki: Sweet and savoury combination confuses the senses
Kyoto restaurant chain specialises in…tomato okonomiyaki?
All-you-can-eat Häagen Dazs among 200 other frozen foods at Osaka’s Chin! Suru Restaurant【Pics】
The Fuwatoro Yamaimo Teppan just might be 7-Eleven Japan’s dish of the year【Taste test】
Bizarre or brilliant? Takoyaki and okonomiyaki rice balls available in convenience stores now
We love Gudetama so much, we turn him into adorable okonomiyaki pancakes and eat him!