
We get ready for Japan’s Setsubun celebration with the highs and lows of oni fashion.
Every year in February, Japan celebrates Setsubun. This traditional observance of the start of spring (according to Japan’s old calendar) is also sometimes called the “bean-throwing festival” in English, because that’s literally how it’s celebrated.
Ordinarily Japan would frown on such wanton playing with your food. Throwing beans at Setsubun, though, is supposed to drive off oni (Japanese demons) and ensure good luck for you and your family for the year to come. So most people get ready for Setsubun by buying a pack of roasted soybeans…but we decided to get ready for it by buying an oni costume.
Specifically, we bought Amazon Japan’s best-selling oni costume, with an average buyer review of 3.8 stars out of a maximum five. At 4,980 yen (US$43) it’s not the cheapest option, but it had free shipping and a 30-day warranty, so we wouldn’t have to worry about any wardrobe malfunctions in our first month of ownership.
Also helping to justify the price is the fact that this is a complete oni transformation kit. The package contains a red oni bodysuit, mask, horns, tigerskin shorts (oni always wear tiger pelts), wig, and even an 85-centimeter (33-inh) inflatable club.
▼ We were instantly attempted to start pounding on random objects, and now even more grateful for the 30-day warranty.
So without further ado…
…let’s summon our oni!
Not bad at all! Japanese preschools sometimes have costumed oni serve as bean-throwing targets for the kids on Setsubun, and we’re sure that if we showed up dressed like this, we’d have more than a few kids in tears.
But of course, it was to be expected that Amazon’s best-selling oni costume would be pretty great. What about its lowest-rated oni item?
The pre-purchase promotional photo for the High Impact Party Performance oni mask makes it look a terrifying visage with a deep dark crimson color and a faux-wood look to its finish. However, its average customer rating of two stars is the worst in its category, with unhappy purchasers calling it “flimsy” and “a scam.” So naturally we ordered one for 3,099 yen.
Sure enough, the rubber material is thin and jiggly, and the color is brighter than the manufacturer’s images promise. Holding it in our hand, it felt closer to a Power Rangers bad guy of the week than a truly intimidating demon. Worst of all, the back is completely open, meaning that any oni illusion evaporates as soon as someone sees you from behind.
Still, we’d bought the thing, so we slipped it on. On the plus side, the basic design itself is pretty cool-looking. Unfortunately, since the mask doesn’t come with any other costume bits or accessories, the oni transformation stalls below the chin.
But what if we combined Amazon’s best-selling oni costume kit with its worst-reviewed mask?
That’s actually not half bad! Maybe there’s some synergy going on, and having a more complete costume puts a little less scrutiny on the mask’s thinness.
It’s not perfect, since the low-rated mask still leaves your ears exposed, along with the visible patch of human skin at your throat. Keeping the wig on does make the ears a little less noticeable, though.
If you’re looking at the old oni costume you’ve currently got hanging in your closet and thinking it’s time for a replacement, the best-seller can be found here, and the worst-rated mask here. And should you happen to see the fearsome oni in these photos in your neighborhood this Setsubun, don’t worry, because underneath it’s just our reporter Masanuki Sunakoma, possibly on his way to the public bath.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




















It’s time to throw beans and banish demons! A look at family Setsubun traditions in Japan
Demon babies spotted in Japanese newborns ward, overpower Internet with their cuteness
Japan’s Setsubun Bean-Throwing Bazooka is so powerful demons won’t dare come near you
Testing Amazon Japan’s lowest-rated Screaming Pot【Video】
We try Amazon Japan’s lowest rated portable washing machine
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
Beautiful Studio Ghibli photo frames let you put yourself in the worlds of Totoro and Kiki【Pics】
This is possibly the coziest train in all Japan thanks to onboard hot spring footbaths【Pics】
Beautiful sightseeing boat is a floating tea ceremony venue in east Japan’s best hot spring town
Japanese restaurant serves meals to diners via a moving steam locomotive train
We eat at three Japanese family restaurants to find the one with the best-value breakfast
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Sylvanian Families x Technics—we discover DJ turntable replicas are perfect for mini animal raves
Aggressive upskirt photographers swallow up cosplay trio at Comiket【Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
A heavenly trip to Japan’s Demon Island in the Seto Inland Sea【Photos】
How to make money with Amazon Japan’s lowest rated, one-yen hat
W.T.F. Japan: Top 5 budget Japanese Halloween costumes 【Weird Top Five】
We put together a 10-yen (US 8-cent) outfit on Amazon Japan…and problems ensued【Photos】
Is Amazon Japan’s lowest-rated Shiba Inu tissue cover a good boy?
We try Amazon Japan’s lowest-rated ab roller with elbow supports, reviewed as “The literal worst”
Amazon Japan’s lowest-rated beckoning cat good luck charm is full of lies, might be cursed【Pics】
Can the lowest-rated portable bathtub on Amazon Japan make our office a relaxing bathhouse?【Pics】
Trying out Amazon Japan’s lowest rated magic wand
Let’s get into the holiday spirit with some low rated Christmas decorations from Amazon Japan
We buy Amazon Japan’s lowest-rated perpetual motion machine
Our Japanese reporter tries a top-rated face mask on Amazon in the U.S.
Cosplay costume room tour by Japan’s number-one cosplayer Enako is an eye-opener【Video】
Takeshi’s Castle, Japan’s craziest game show, is getting a new series from Amazon Prime Video
We test out the portable shower backpack Amazon recommended to us (which also only has two stars)
For just 5 yen, Amazon Japan’s cheapest possible outfit will have you looking like 0.04 bucks!
Leave a Reply