
That’s one pin for every year they’ve been in business.
The popularity of bowling tends to wax and wane over the years, and it could be argued the high water mark for the sport in Japan occurred during the ’70s. That’s also when Shinjuku Copa Bowl opened in the Kabukicho area of Shinjuku, Tokyo.
▼ Copa Bowl is located inside the Humax building
Opening there was no small feat either, as Kabukicho was at that time by far the entertainment mecca of Japan. Big-name alleys sprung up in the district at bowling’s peak, but it was pretty much only the Copa Bowl managed to stay in business through the thick and thin of the past several decades in order to celebrate its 50th anniversary this year.
In celebration of still going strong after half a century, Shinjuku Copabowl is holding the 50-Pin Challenge. In this test of bowling prowess, 50 pins are lined up in a single lane and anyone who can get a strike will win “a month’s worth of free-game coupons” (i.e. 30 free tickets).
To attempt this feat, we sent our greatest bowler, Mr. Sato. However, it should be noted that we all suck at bowling so saying Mr. Sato is “our best” really isn’t so special. In fact, he’s a confirmed casual bowler whose lifetime average is firmly in the double digits.
Normally it would take him about seven frames to knock down 50 pins, but on this day he would have to do it with a single ball. Each attempt at the 50-Pin Challenge costs 1,000 yen (US$7.77), but if you post the attempt to social media the price is reduced by half.
Mr. Sato studied the pins and examined the polyurethane finish of the lane for any subtle curves and groves.
Then, remembering what he learned on YouTube thirty minutes beforehand, he swung his arm back widely…
…and then brought it forward steadily for a controlled throw.
▼ Mr. Sato: “Soul Ball, go!!!”
Mr. Sato’s aim was true, and the ball took a straight course down the center of the lane.
The Soul Ball struck the crowd of pins with mighty crash and sent a cloud of them flying in every direction.
However, when the dust settled…four remained.
▼ The video of the entire challenge
It was a bittersweet experience. It was an extremely good throw by Mr. Sato’s standards, but it definitely stung to get so close to a strike but fall short.
On the bright side, everyone who attempts the 50-Pin Challenge can get at least one free game ticket regardless of their score. In Mr. Sato’s case, a score of 46 was good for six free tickets and medium sized fries.
The event will continue until 28 April, so head on down to Shinjuku Copa Bowl and give it a whirl soon, while wishing this hallowed recreation facility another prosperous 50 years to come.
Alley information
Shinjuku Copa Bowl / 新宿コパボウル
Tokyo-to, Shinjuku-ku, Kabukicho 1-20-1 Humax Pavilion Shinjuku Kabukicho 3, 4F
東京都新宿区歌舞伎町1-20-1 HUMAXパビリオン新宿歌舞伎町3・4F
Open 11 a.m.-6:30 a.m. the next day
Website
Source: PR Times
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Mr. Sato tries to eat a cheap beef bowl, gets a massive, luxurious surprise in the process
The Gentleman’s Cheese Beef Bowl, invented by Mr. Sato
New Human Restaurant opens opposite Robot Restaurant in Shinjuku
24-hour gyoza restaurant in Tokyo’s Kabukicho is full of garlic and meat, has a lot of heart too
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
Man in Japan falls into hole with a bear in it
The top 10 graduation songs in Japan as chosen by current Japanese high school students
These are Tokyo train lines people most want to live along【Survey】
The results are in! One Piece World Top 100 characters chosen in global poll
Japan government to fine up to one million yen for anyone harboring illegal alien crayfish
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Tokyo’s best hair salons discovered: this dank parking garage!
Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!
American fan meets his idol under the Shinjuku Godzilla, Mr. Sato apologizes for his photos
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Late-night all-you-can-eat yakiniku for only 980 yen? Yes, please!
We visit a new Tokyo bar where nobody speaks and writing is the only way to communicate
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
We give Mr. Sato a Gyro Bowl: Can it withstand even his creepiest undulations?
Be Mr. Sato’s online friend, and he might take you to dinner, like he did with these foreign fans
What happened when pose maestro Julio Janpierre met Mr Sato in Tokyo
Douhua, a delicious tofu pudding, is Mr. Sato’s new favourite food
We eat a luxurious Japanese-style buffet breakfast in a restaurant full of wood-carved bears
Mr. Sato takes on this mega bowl of hiyashi chuka and possibly snubs his boss in the process
Is Tokyo’s real-world Kamurocho as dangerous as the Yakuza games’ setting? Mr. Sato investigates
Tokyo Ramen Show seeks to find the country’s best regional noodles