
We try all five of the chain’s autumn treats before the summer heat has fully faded.
Every autumn, roasted sweet potato trucks cruise the streets of Japan, much to the delight of seasonally minded foodies. Even though they haven’t started appearing just yet, though, a lot of people’s gastronomic clocks start going off when we flip the calendar over to September, and so sweet potato cravings have already arrived.
Luckily for everyone who finds themselves in that predicament, Mister Donut has wasted no time bringing out its annual sweet potato sweets lineup, which went on sale Wednesday. We decided to be equally prompt by heading out to buy (and, more importantly, eat) each and every type of sweet potato donut the chain is offering.
The five-donut lineup is a mix of newcomers and returning favorites, so let’s start things off with the brand-new 150-yen (US$1.11) Satsuma Imo Yaki Mitsu Imo.
Mister Donut’s goal was to make these donuts as soft, moist, and flavorful as a freshly roasted sweet potato. To that end, they’re made with powdered anno imo and beni haruka, two of Japan’s sweetest sweet potato varieties, and a honey-like syrup (mitsu).
The Satsuma Imo Yaki Mitsu Imo goes one step further by even looking the part, with an enticing purple glaze that looks like an unpeeled roasted sweet potato (satsuma imo in Japanese), and a golden brown inside that also looks like its root vegetable inspiration. Flavor-wise, it instantly delivers on the sweet potato promise, with a richly sweet flavor that makes this a must-eat for spud fans.
Next up, the Satsuma Imo Mitsu Imo Brulee (160 yen), a sort of handheld sweet potato creme brulee.
This one is also new for 2022, and it puts on a three-part show of textures with a crispy outer layer, soft cake donut inside, and moist, syrup-soaked center, plus caramelized sugar on top. It’s so delicious we would have happily eaten another right away, if it weren’t for all the other donuts we’d also already bought.
Speaking of which, the three returning Mister Donut sweet potato donuts are the Satsuma Imo Mitsu Imo (140 yen), essentially a simpler version of the Satsuma Imo Yaki Mitsu Imo, just without the glaze…
…the Satsuma Imo Daigaku Imo (140 yen), which adds black sesame seeds, and the Satsumo Imo Sweet Potato (150 yen), which we’ll forgive for its redundant name because of its swirl of sweet potato cream topped with sesame.
Oh, and don’t worry if you don’t have the stomach capacity to eat five donuts in a single sitting like we did, since Mister Donut says its sweet potato lineup will be on sale until late November.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Sweet potato donuts arriving at Mister Donut to let yaki imo fans get off to an early start
Mister Donut releasing first-ever chestnut donuts alongside sweet potato, ready to start autumn early
Mister Donut’s autumn donut flavors are the chain’s biggest shake-up yet with chestnut and more
Mister Donuts Japan to release mouthwatering sweet potato donuts to welcome a delicious autumn
Mister Donut’s new Kyoto roasted green tea donut is a mess…in the best possible way
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
Family Mart releases huge range of cute sweets for Cat Day in Japan
Sakura jellies containing whole cherry blossoms take the market by storm in Japan
We investigate Sendagaya Tunnel and get a message from beyond【Haunted Tokyo】
Japanese blogger calls for party to celebrate Hitler’s birthday, whines when criticized
A look back on 40 years of Japanese schools banning stuff
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Tokyo Station staff share their top 10 favorite ekiben
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Mister Donut turns doughnuts into Japanese idols for new range in Japan
Donuts beyond mochi mochi: Mister Donut’s new donuts are so soft they’re almost drinkable
Sweet potato sweets season arrives at convenience store Family Mart, so let’s go taste-test-crazy
Sign of autumn – Japanese sweet potatoes Frappuccino appears at Starbucks Japan【Taste test】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Mister Donut Glossy Green Tea shows true beauty is on the inside, even for desserts【Taste test】
Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
The new Pikachu and Psyduck donuts are here! Taste-testing the Mister Donut Pokémon sweets【Photos】
Hiyashi yaki-imo vending machine changes the whole way we think about roasted sweet potatoes
Japan’s new Mister Donut matcha donuts have so much green tea flavor one has to use the hole
We try Mister Donut’s new collab with Kyoto matcha sweets specialist Gion Tsujiri 【Taste Test】
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Mister Donut gets fancy in team-up with Tokyo pastry chef Toshi Yoroizuka, but does it taste good?
Mister Donut, Kyoto tea merchant create new line of treats, with one that’s two desserts in one
Leave a Reply