
Only available when a new branch opens, the contents are sure to please lovers of Japanese convenience stores!
Just last week, our Japanese-language reporter Daiichiro Tashiro attended the opening of a brand new convenience store in the countryside, and as it was the first 7-Eleven to open in the town, the excitement was palpable.
As part of the opening celebrations, Daiichiro was able to snare a couple of lucky bags that were being sold in limited numbers. Lucky bags are known for containing mystery items worth more than the price of the bag, and seeing as 7-Eleven only sells these at the opening of a new store, he couldn’t wait to see what was inside them.
▼ Daiichiro purchased a small 1,000 yen (US$7.13) bag and a large 5,000 yen bag.
After keeping us in suspense over the contents of the bags, Daiichiro has finally prepared the grand reveal for us, taking the time to list everything, along with their total retail prices, to let us know if it was money well spent.
▼ Let’s start by taking a look inside the 1,000 yen bag.
This bag contained the following seven items:
- Almond balls
- Ippudo Akamaru Shinmi Hakata Tonkotsu Instant Ramen
- Beef Curry Medium Spicy
- Barley Tea (600 millilitres [20 ounces])
- Miso-simmered domestic mackerel
- Rice (three 180-gram [6.3-ounce] packs)
- Burdock Flavoured Rice Chips
Not bad for 1,000 yen! According to Daiichiro’s calculations, these items would normally come to a total of 1,265 yen, meaning he was able to save 265 yen. The saving wasn’t as significant as he’d hoped, but still, with rice, noodles, curry, snacks, and a drink included, none of these would go to waste — in fact, it was a really well-balanced selection.
▼ Now on to the larger 5,000-yen bag.

- Dried Squid (39 grams)
- Sugar Butter Tree Cookies (3 pieces)
- Sumire Sapporo Rich Miso Instant Noodles
- Seven Premium Gold Baumkuchen
- Seasoned Cabbage (2 servings x 2 bags)
- Drip Coffee Original Blend (10-bag pack)
- Cup Miso Soup – Hearty Tonjiru Pork Miso Soup
- Tempura soba
- Kitchen paper (50 cut x 2 rolls)
- Mackerel boiled in miso
- Japanese Style Onion Dressing
- Ichizen Rice (150 gram three-pack)
- Vegetable Curry
- European Style Beef Curry
- Mixed Nuts (6-bag pack)
- Double-dipped Mirin Prawn Crackers (6-bag pack)
- Kolbasa Jerky (119 grams)
- Extremely fluffy bath towel
- Thick Cut Salt Potato Chips
- Free Smoothie Voucher
Now this was more like it! The more you spend, the more you get, and Daiichiro was extremely pleased with what he got here. Again, the savings weren’t that significant — the regular retail cost came to a total of 5,483 yen, so a saving of 483 yen — but in addition to all the food and kitchen paper, it included an “extremely fluffy bath towel“, which has great reviews on the Internet.
▼ We initially thought this was a bag of bran, but it’s actually a bath towel!
Part of the joy of a lucky bag is the surprise of finding out what you get, and the towel was a totally unexpected item, so Daicihiro was a very satisfied customer. Opening the bags gave him the same sense of excitement that walking through the doors of the new convenience store did, and that’s something you can’t put a price on.
City 7-Elevens can keep their fancy floating hologram registers — for Daiicihiro, you can’t beat the magic of a countryside convenience store, especially after a grand opening!
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







When a Japanese convenience store opens in the countryside…
Behold! It’s a rare 7-Eleven “Grand Opening Commemorative Lucky Bag”
What’s in a Japan Disney Store Lucky Box? Our non-Disney fanatic finds out!
10 things you should buy at 7-Eleven in Japan
What’s inside a Family Mart Grand Opening Lucky Bag?
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Family Mart bartender robot Milly is here to serve you coffee…but not in Japan
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Beautiful art museum Shinkansen finally coming to Tokyo for a limited time this fall【Photos】
Japanese men reveal their favorite women’s lingerie colors in survey
Stores in Japan ask customers to prove they’re real Pokémon fans when buying cards to stop scalpers
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama
Bat soup in Palau is pretty intense
The 5 best Japanese bento to buy at Kyoto Station
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What’s in a Family Mart lucky bag?
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?
New convenience store chain to rival 7-Eleven opens in Japan
What’s in a Lawson fukubukuro lucky bag?
7-Eleven Japan releases fukubukuro lucky bags filled with convenience store surprises
7-Eleven Japan teams up with gourmet Mochizuki-san manga for a line of hefty, bingeable foods
Our writer loses 6 kilograms (13 pounds) in 1 month with help from these Japanese 7-Eleven foods
This gorgeous, mouth-watering traditional Japanese breakfast…is all from 7-Eleven?!?
What’s inside the Super Mario lucky bag from Japan?
7-Eleven adds U.S.A. orange chicken to its range in Japan
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Do 7-Eleven Japan’s new back-to-budget-friendly-basics rice bowls make us happy?【Taste test】
7-Eleven Japan now sells… hot takoyaki!
7-Eleven Japan has a hack for creating insanely delicious potato chip rice meals
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling