
Confused? You should be.
Now that the new year is upon us, it is time once again to look forward to Setsubun, the traditional Japanese holiday marking an old seasonal division at the beginning of February. It’s a wonderful time when parents scare their children and children throw beans at their parents.
It is also a time when we may dine on ehomaki, which are luxuriously packed sushi rolls intended to be eaten for luck while facing a certain direction, which is south by southeast this year.
▼ Ehomaki

Eating ehomaki is a custom that originated in the Kansai region of Japan but has since spread through most of the country. Since, like most holidays, it’s a chance for businesses to make some extra money, ehomaki can be seen in most major convenience store and supermarket chains.
But not only that, other restaurants and non-sushi food producers have been trying to get in on the act as well. Lucky ehopizzas and ehosubs have hit the scene in years past, and now we are witnessing the birth of ehoshumai.
▼ Ehoshumai

Japanese shumai varies quite a bit from the Chinese dumpling it’s based on. The pork filling has a somewhat creamy consistency, usually mixed with onions and peas, and wrapped in a small and thin cup of rice paper.

However, with ehoshumai, the shumai is converted into a long bar like a sushi roll. While the same salty and sweet pork mixture is in the center, the rice paper has been replaced with a sturdier steamed bun, much like you’d find on a nikuman dumpling.

It’s made by the shumai specialists at Kiyoken in Yokohama and they let you know it by branding each ehoshumai with their mascot Hyo-chan in soy sauce.

They’ll sell for 300 yen (US$2.30) each and are a little smaller than standard ehomaki sushi rolls, making them a somewhat lighter alternative. I suppose that’s debatable though, since they’re full of pork.
They’ll be for sale for a very limited time from 1 to 3 February both in ready-to-eat and frozen form. Delivery is also available and preorders are currently being accepted, so there’s no excuse to miss out on this rare Japanese-Chinese-Japanese treat.
Source: Kiyoken via Entabe
Top image: Kiyoken
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Giant “mini” shumai full of normal shumai dumplings sold at Kiyoken
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Highest Starbucks in Japan set to open this spring in the Tokyo sky
“Let’s Speak North Korean!”
The world’s biggest Muji store opened in Hiroshima, and we went to check it out!
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Internet survey sheds light on how Japanese women deal with the hair ‘down there’
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Want to wear a student uniform to Tokyo Disneyland? Uniform rental shop opens just outside park
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Subway rivals a traditional Japanese sushi roll with its own traditional Japanese BLT
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them