
We learn the origin of this unique pastry sold in one of Tokyo’s bustling commercial districts.
It’s been a while since our zany Japanese-language reporter Mr. Sato has visited the Yurakucho area just south of Tokyo Station on the Yamanote Line. He used to go there at least once per year, decked out in all manner of craziness to celebrate the release of each new iPhone model. However, due to covid restrictions, the release of new iPhones are no longer accompanied by big ceremonies featuring famous celebrities.
Just outside of JR Yurakucho Station’s entrance he spotted a cute brick building called Kougnané that opened in late 2021. He didn’t have any idea what it was–that’s how out of the loop he was.
This discovery piqued his interest. First and foremost he wanted to know: What in the heck is a kougnané? Is it related to the Italian maritozzo that was all the rage not so long ago? It definitely appeared to be some kind of pastry with a filling. He gleaned from a sign that it also came in two different versions–a regular one for 320 yen (US$2.50) and a chocolate one for 400 yen.
In true investigative journalist fashion, Mr. Sato purchased two of each kind and took them home for closer inspection (he hopes you appreciate his ongoing efforts in the area of gastronomic journalism in particular).
▼ These photos don’t really do justice to their size. They were maybe about the size of a cylindrical external battery.
A little explanatory note on the box informed him that the kougnané (which is pronounced “kunyane”) actually has its humble origins at a bakery called Tamakitei in Kyoto Prefecture’s Uji City, a place usually famous for green tea. In the center is custard mixed with fresh cream.
As Mr. Sato set about trying the regular version first, he noticed how the dough was expertly shaped into a kind of woven pattern. It was also pleasantly hard. When he took a bite, it was almost as if the crust had burst open and broke into many little pieces. The plentiful cream combined with a butter flavor resulted in a sweet aftertaste.
The chocolate version was similar but with the addition of a chocolate coating and sliced almonds scattered on top.
While Mr. Sato usually enjoys chocolate versions of these kinds of pastries, he was surprised to realize that he actually liked the regular kougnané better. Perhaps it was because he could better enjoy the interesting texture of the dough as he bit into it. It wasn’t exactly crispy or crunchy but was its own unique texture that you would only know if you tried it for yourself.
While the kougnané turned out to be a Japanese invention, Mr. Sato couldn’t help but wonder if it would sell well overseas. Maybe he should try bringing some maritozzi, bomboloni, and kougnané on his next travels abroad and see which one the locals respond to the most.
Store information
Kougnané / クニャーネの店
Address: Tokyo-to, Chiyoda-ku, Yurakucho 2-8-5
東京都千代田区有楽町 2-8-5
Open: 10 a.m.-9 p.m. (or until sold out)
Reference: Kougnané
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】
Mr. Sato gorges on Michelin-quality dim sum for his birthday, eats like a king for cheap
Anpan Roundup: Mr. Sato’s odyssey to gather all Daily Yamazaki red bean buns local to Tokyo【Pics】
People in Japan go crazy for bunny bread loaves from new Tokyo bakery
A look inside the Tokyo Media Centre for the 2020 Olympic and Paralympic Games
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Ghibli Museum building becomes a cuddly cushion
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
An extremely simple trick to spice up plain rice for a refreshing, citrusy summer treat
A faster, easier way to make cake: Use a rice cooker【SoraKitchen】
Japanese government says country needs more women’s room toilets to meet modern society’s needs
“Online streamer” tops dream job poll for young Japanese kids, older kids not so interested
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What is a Butter Manju? We try one from this mega popular Tokyo dessert shop
Mr Sato goes head-to-head with a giant cream soda parfait in a Tokyo cafe
Super-cheap pillow-sized croissants selling in Tokyo
This is what Tokyo’s ultra-premium 12,960-yen (US$117) seaweed looks like
Tokyo’s crazy huge sakura sweet bean bun makes Mr. Sato happier/fuller than we’ve ever seen him
What’s it like to pole dance on a rooftop in Tokyo?
Tokyo Banana’s Legendary Curry Bread tests the limits of what makes a good karepan 【Taste test】
We snag sleek T-shirts celebrating JR Higashi-Nakano Station’s 115th year in operation
We take a trip to Tokyo’s Islam Alley and find a world of sweets we never knew existed
Mr. Sato indulges in some trendy late-night ice cream at this specialty store
Anna Miller’s announces closure, immediately becomes Tokyo’s top must-visit cafe
This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】
Mr. Sato discovers a Cremahop ice cream shop in Tokyo right when he needs it most
Okonomiyaki taiyaki: Sweet and savoury combination confuses the senses
This Tokyo bakery gives its curry bread a special Aomori ingredient for a one-of-a-kind taste