
This one-of-a-kind new studio is for soon-to-be mothers who also want to shine as women.
Located a five-minute walk from Gotanda Station on the JR Yamanote Line, photo studio Belly Couture opened on the first of this month. Its founder noticed how many pregnant women have a tendency to think fashion is just not for them anymore when their bellies start to grow. Therefore, the studio intends to highlight the beauty of soon-to-be mothers as confident women while in their care.
Along those same lines, Belly Couture believes that jewelry has the potential to make a woman shine even brighter. What better way is there to decorate a growing baby bump than with intricate designs made using maternity-friendly paint that resembles shining jewelry, lamé, and some strategically placed stones?
▼ The designs are directed by a body artist who’s won international awards.
The whole look comes together with the addition of a stylish suit and some small accessories to further draw out the model’s natural glow. Women can choose a suit ensemble from one of four colors–white, black, beige, or gray.
The next step is for them to choose their favorite photoshoot theme from six options. Pictured below from top to bottom, left to right, they are:
● Simple background (white)
● Simple background (black)
● Flower pose (20 flower choices)
● Fantastical mirror shot
● Cool and chic (“The New Yorker”)
● Family shot
Professional hair and makeup artists add the finishing sparkling touches for a truly glamorous getup. We sure hope that the baby looks back on their mother someday and applauds the effort to make them stylish from the start.
Belly Couture is currently offering two photoshoot plans: the Basic Plan for 132,000 yen (US$930.70) or the Special Plan for 165,000 yen. Both plans include application of the maternity paint, a suit outfit change, accessories, and hair and makeup services. The Basic Plan comes with a choice of two photoshoot themes and 75 touched-up images while the Special Plan comes with a choice of four photoshoot themes and 100 touched-up images. For the rest of June, the studio is offering a special opening discount of 30,000 yen off either plan.
After working up an appetite taking photos, all of the soon-to-be shining mom models should also consider indulging in some pregnancy-safe sushi.
Business information
Belly Couture
Address: Tokyo-to, Shinagawa-ku, Nishigotanda, 2-12-15 Gotanda Riirahaitaun 707
東京都品川区西五反田 2-12-15 五反田リーラハイタウン707
Website
Source: PR Times, Belly Couture
Images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Tokyo government announces new name for maternity/paternity leave, hopes to change attitudes
Samurai Studio: Tokyo’s new photo studio where you can get your picture taken in samurai armor
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Japanese teacher shares surprising reason why the kanji for crow has one less line than bird
Lucky leaping leopards! It’s the fukubukuro for Osaka ladies and now men too
How do fans in Japan feel about the new One Piece Netflix live-action trailer?
Japanese bikini model bursts fan’s nude hot spring video fantasy bubble
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says