“Magical girl’s tears” inspires new fashion and accessories collection

Channel your inner heroine with Japan’s Department of Magic.

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Proclaim dedication to your special pirate-someone with deluxe One Piece-inspired jewelry

Sometimes the ultimate treasure isn’t gold and diamonds, but the one you love.

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Japanese vending machines now sell pearl jewellery

But are they good enough to pass as a White Day gift?

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If you love Psyduck, you’ll love U-Treasure’s newest Pokémon necklace

Keep the headache-ridden duck Pokémon close to your heart every day!

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New Pokémon luxury jewelry will star Jigglypuff with her own tiny pink sapphire

U-Treasure is back with their most melodic Pokémon collaboration yet!

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Onigiri jewellery from Japan lets you wear your love of Japanese food on your fingers

For the rice ball lover who has everything.

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Glam out with Pokémon Vulpix and Ninetails necklace by Japanese jewelry designer U-Treasure

A limited-edition release only for this winter.

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This gachapon capsule machine dispenses real Akoya pearls, with certificates of authenticity

We sent a reporter to go gamble for a genuine gachapon gem.
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Japanese jeweler launches new engagement and wedding rings with Sanrio character Tuxedo Sam

Regardless if you speak English, Japanese, or Penguinese, the language of love and bling is universal.

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Propose an “I choose you” with the help of dazzling new Eevee Pokémon engagement and wedding rings

Just as with the Pokémon Eevee, these rings will symbolize your willingness to evolve and grow with your partner in marriage.

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Pikachu-ear engagement rings and Pokémon wedding rings for him and her can now be yours【Photos】

Tokyo jeweler creates high-end pieces for big-time Pokémon lovers.

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Transform yourself with U-Treasure’s new solid gold or platinum Ditto necklaces

Ditto fans rejoice! Fan jewelry just for you.

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Wear your love of canned fish in a line of rings coming to Japanese capsule machines

Holy mackerel! Holey Pacific saury and scallops too!

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Adorn yourself with Pixar magic with stunning Toy Story themed jewelry from Japan

Now you can wear Woody and Buzz Lightyear around your neck in style!

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Cardcaptor Sakura engagement rings are here to help you capture your bride-to-be’s heart

Japanese jeweler unveils three magical designs inspired by the anime magical girl.

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We’ve fallen in love with these stylishly sleek, visually vibrant rings from Tokyo

These radiant rings bursting with vivid color are as much a feast for the eyes as they are for the heart.

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One Piece announces Tony Tony Chopper bridal rings, DIY jewelry service

One Piece and accessory store U-Treasure had two awesome announcements just in time for the holiday season.

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Eevee and Eeveelution necklaces now on sale, promise to wipe out your wallet

They’re so pretty, you’ll want to buy ’em all!

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Head to Tokyo or Nagoya to make your own custom Pokémon jewelry from 87 cute designs

Jeweler U-Treasure is joining forces with all your favorite pocket monsters so that you can brand them into cool accessories – by hand! Read More

Famous jeweler celebrates the everyday with a Tokyo convenience store limited exhibition

Jewelry chain Cartier hopes to make you value the ordinary by displaying their famous Juste en Clou line in the same way as cup ramen and magazines.

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