
Buying a transforming robot toy is now a more sensible decision than ever!
Look, we’re not going to waste your time by pretending that we’re too mature to get excited by toy robots anymore. Actually, you could replace “robots” with just about any other word and that sentence would still be true, but we’re especially comfortable with the fact that toy robots are as awesome to us now as they were when we were kids.
So when we got an invite to the offices of Koun Shoji, a company that handles in-Japan sales of Robosen Robotics self-transforming Transformer toys, we were on the first subway to their office in Tokyo’s Nihonbashi district.
And no sooner were we inside the door than we were greeted by the two heroes we’d come to see: Optimus Prime and Bumblebee!
With a franchise that has such a long history, it’s important to establish which particular character iterations you’re talking about. All due respect to the various Transformers remakes and reboots, both live-action and animated, that have been made over the years, we were happy to see that these are the original, first-generation versions of the Autobot pair.
What makes these figures really special, though, is that they can move on their own. Starting with Optimus Prime, he transforms on his own at the push of a button.
This is actually Robosen Robotics’ second self-transforming Optimus Prime figure. The first, released a while back, is called Flagship Optimus Prime, but this new version, Elite Optimus Prime, is slightly more compact and a lot less expensive, while still looking awesome in motion.
Actually, Elite Optimus Prime should look better than Flagship even when it’s standing still too. Takara Tomy, the original makers of the Transformers toys, worked with Robosen Robotics on Elite Optimus Prime to bring it even closer to the character’s authentic old-school appearance.
While ordinarily “bigger is better” is the prevailing philosophy among robot fans, Elite Optimus Prime being 41 centimeters (16.1 inches) tall means that while it’s big enough to command respectful attention, it’ll be easier to fit on a shelf than the Flagship, which is 7.2 centimeters taller. It’s also a lot easier on the wallet; Flagship Optimus Prime is priced at 143,000 yen (US$990), while the new Elite Optimus Prime is 89,980 yen. Yeah, that’s not chump change, but considering that Elite Optimus Prime is composed of over 5,000 individual parts, including 27 servo motors and 60 microchips, the asking price is understandable, especially since the robot can learn new motions via the smartphone app you use to control it.
And if you already set aside 143,000 yen to spend on transforming robots? Well, with the money you save by choosing Elite Optimus Prime, you’ll have enough left over to almost completely cover the cost of Bumblebee Performance. Unlike Robosen Robotics’ Optimus Primes, Robosen Robotics’ 59,950-yen Bumblebee doesn’t transform into/out of his vehicle mode, but what he does do…
…is dance!
As with his Autobot leader, Bumblebee is capable of learning new motions and being controlled through a smartphone app. At 34 centimeters tall, Bumblebee requires even less space for proper display, so it’s, honestly, a very sensible purchase.
Now, if you’ll excuse us, we’d like to get back to looking for precious gems to finance our newly strengthened transforming robot ownership ambitions.
Related: Robosen Robotics Elite Optimus Prime, Bumblebee Performance
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



















Optimus Prime and Megatron are now officially cute anime girls with Transformers Bishoujo【Photos】
TRANSFORM! And write while you’re at it, too — with these cool shape-shifting Transformers pens!
Awesome Transformers 40th anniversary anime short created in famous studio team-up【Video】
Optimus Prime to upgrade from truck form to PlayStation Classic form in 2015
Awesome fan film is more Transformers than Michael Bay could ever handle
What are the worst things about living in the Japanese countryside?[Survey]
What’s up with the “mosquito buzz” noise at Shibuya Station?
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese sweets souvenirs don’t get more beautiful than this
Japanese convenience store brings rice balls back to 100 yen – Is this deal worth it?[Taste test]
Cosmetic wizardry: Asian women removing makeup to reveal their true selves goes viral【Video】
This Hakata hotel is worth a little extra thanks to its all-you-can-eat steak breakfast buffet
Which Japanese conveyor belt sushi chain has the best saltwater eel sushi?【Taste test】
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
More than meets the eye, sushi in disguise! Check out these transforming sushi toys!
Hello Kitty is now a transforming truck robot[Photos]
Who knew that Kumamoto Castle was a Transformer hiding in plain sight all this time?
Tuna sushi transforms into a robot in Sushiro x Bandai collaboration
Japan now has a transforming giant robot/car that two full-sized adults can ride in【Video】
Tokyo’s new giant Gundam anime robot statue is complete, and it’s awesome【Photos】
Moving life-size Gundam statue’s debut date, new home in Japan announced【Video】