
Buying a transforming robot toy is now a more sensible decision than ever!
Look, we’re not going to waste your time by pretending that we’re too mature to get excited by toy robots anymore. Actually, you could replace “robots” with just about any other word and that sentence would still be true, but we’re especially comfortable with the fact that toy robots are as awesome to us now as they were when we were kids.
So when we got an invite to the offices of Koun Shoji, a company that handles in-Japan sales of Robosen Robotics self-transforming Transformer toys, we were on the first subway to their office in Tokyo’s Nihonbashi district.
And no sooner were we inside the door than we were greeted by the two heroes we’d come to see: Optimus Prime and Bumblebee!
With a franchise that has such a long history, it’s important to establish which particular character iterations you’re talking about. All due respect to the various Transformers remakes and reboots, both live-action and animated, that have been made over the years, we were happy to see that these are the original, first-generation versions of the Autobot pair.
What makes these figures really special, though, is that they can move on their own. Starting with Optimus Prime, he transforms on his own at the push of a button.
This is actually Robosen Robotics’ second self-transforming Optimus Prime figure. The first, released a while back, is called Flagship Optimus Prime, but this new version, Elite Optimus Prime, is slightly more compact and a lot less expensive, while still looking awesome in motion.
Actually, Elite Optimus Prime should look better than Flagship even when it’s standing still too. Takara Tomy, the original makers of the Transformers toys, worked with Robosen Robotics on Elite Optimus Prime to bring it even closer to the character’s authentic old-school appearance.
While ordinarily “bigger is better” is the prevailing philosophy among robot fans, Elite Optimus Prime being 41 centimeters (16.1 inches) tall means that while it’s big enough to command respectful attention, it’ll be easier to fit on a shelf than the Flagship, which is 7.2 centimeters taller. It’s also a lot easier on the wallet; Flagship Optimus Prime is priced at 143,000 yen (US$990), while the new Elite Optimus Prime is 89,980 yen. Yeah, that’s not chump change, but considering that Elite Optimus Prime is composed of over 5,000 individual parts, including 27 servo motors and 60 microchips, the asking price is understandable, especially since the robot can learn new motions via the smartphone app you use to control it.
And if you already set aside 143,000 yen to spend on transforming robots? Well, with the money you save by choosing Elite Optimus Prime, you’ll have enough left over to almost completely cover the cost of Bumblebee Performance. Unlike Robosen Robotics’ Optimus Primes, Robosen Robotics’ 59,950-yen Bumblebee doesn’t transform into/out of his vehicle mode, but what he does do…
…is dance!
As with his Autobot leader, Bumblebee is capable of learning new motions and being controlled through a smartphone app. At 34 centimeters tall, Bumblebee requires even less space for proper display, so it’s, honestly, a very sensible purchase.
Now, if you’ll excuse us, we’d like to get back to looking for precious gems to finance our newly strengthened transforming robot ownership ambitions.
Related: Robosen Robotics Elite Optimus Prime, Bumblebee Performance
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



















Optimus Prime and Megatron are now officially cute anime girls with Transformers Bishoujo【Photos】
TRANSFORM! And write while you’re at it, too — with these cool shape-shifting Transformers pens!
Awesome Transformers 40th anniversary anime short created in famous studio team-up【Video】
Awesome fan film is more Transformers than Michael Bay could ever handle
Optimus Prime to upgrade from truck form to PlayStation Classic form in 2015
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
Defacing the Japanese flag is now a crime, says government, punishable by up to two years in jail
Gundam’s Char Aznable normal suit becomes roomwear for doing normal stuff in the real world [Pics]
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
More than meets the eye, sushi in disguise! Check out these transforming sushi toys!
Hello Kitty is now a transforming truck robot[Photos]
Who knew that Kumamoto Castle was a Transformer hiding in plain sight all this time?
Tuna sushi transforms into a robot in Sushiro x Bandai collaboration
Japan now has a transforming giant robot/car that two full-sized adults can ride in【Video】
Tokyo’s new giant Gundam anime robot statue is complete, and it’s awesome【Photos】
Moving life-size Gundam statue’s debut date, new home in Japan announced【Video】