Have your pet face east-northeast while eating these treats on February 3 and it’s sure to bring them good luck!
With the New Year’s season over, the next Japanese holiday to look forward to is Setsubun, the day before the traditional beginning of spring, when rituals are held to drive away evil spirits and bad luck. On Setsubun, people throw “fortune beans” out their front door while shouting “demons out, fortune in!”, and eat ehomaki (“lucky direction sushi rolls”) while facing that year’s lucky direction according to the Chinese Zodiac, rituals said to bring in good fortune and sound health for the new season.
But it’s not only humans who get to celebrate; now your pets participate too! Pet product retailer Peppy has released special ehomaki for cats and dogs called, respectively, “Shofuku Nyoromi Ehomaki Set” and “Shofuku Wanmii Ehomaki Set”.
▼ Shown below: the “Nyoromi” set for cats
Neither set contains actual ehomaki, but tasty pet treats packaged to look like ehomaki.
Both contain 15 tubes of delicious pastes designed for either cats or dogs made specially by Peppy with carefully selected ingredients such as chicken tenderloin, beef, salmon, and either bonito (for cats) or tuna (for dogs). While they’re packed with the flavor of the ingredients, they also contain 80 percent water, helping to promote your pet’s hydration.
The sets also includes natto (fermented soybeans), freeze-dried for easy serving, which contains lots of protein that’s essential for dogs’ and cats’ health. Lastly, both also contain dried sardines, made without salt by boiling them in fresh water as soon as they are brought on land.
All three treats are free from preservatives, artificial colors, and flavorings, and they can be bought online as part of the Ehomaki sets on Peppy’s online shop for 2,323 yen (US$15.75). February 3 is Setsubun this year, and 2024’s lucky direction is East-Northeast, so be sure to feed your pet the pieces of this yummy ehomaki while they face that way to wish for their good health and prosperity this year. And don’t forget your customary demon costume!
Source: Peppy (1, 2) via Japaaan
Images: Peppy
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Starbucks Japan releases new drinkware and goods for Valentine’s Day
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
We eat at a brand new pasta shop with all-you-can-eat tofu run by one of our favorite restaurants
Japanese women show continuing decline in how much they expect a husband to earn in survey
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
From San-X to Attack on Titan, yummy cake rolls take over Bean-Throwing Festival’s sushi custom
Sukiyaki, soba, oden, and other Japanese comfort foods…for your pet cat or dog?!?
Samurai armor for pets turns your animal companions into adorable dogs and cats of war【Photos】
Leave a Reply