
No Face and others from the Aburaya bathhouse appear on caps and daypack.
Despite the name, New Era isn’t averse to some throwback elements in their designs. Case in point: the fashion company is entering into an anime collaboration with a title that’s 23 years old. Really, though, it’s a partnership that anyone would be willing to jump into, since its with Studio Ghibli’s Spirited Away.
New Era is first and foremost a headwear company, and the team-up with Spirited Away consists of no fewer than seven different hats inspired by the 2001 Best Animated Feature Academy Award-winner.
Somewhat ironically, No Face serves as the primary face of the collection, first appearing prominently here on the 59 Fifty-series flat-brim cap, which also has the Hayao Miyazaki-directed film’s Japanese title, Sen to Chihiro no Kamikakushi, in Japanese text (千と千尋の神隠し) stitched on the side.
No Face’s presence is a little subtler on the black 9 Fifty cap, where his body blends into the background that he shares with mouse-form Boh, Yu-Bird, and the emblem of the Aburaya bathhouse (油).
The same pattern is also available on a white cap, though, where No Face stands out quite a bit more.
If you prefer some curvature to your hat’s brim, the scene-stealing Susuwatari/Soot Sprites can keep you company on this 9 Forty A-Frame, which includes notation on the back to clear up any potential confusion as to whether these are the Soot Sprites from Spirited Away or My Neighbor Totoro.
Also among the curved-brim options is this 9 Thirty with Haku, in his dragon form, being pursued by shikigami mystic paper servants…
…and this 9 Twenty model with a No Face crest up front and an Aburaya insignia around back.
But maybe you need a brim that goes all the way around? Then this No Face bucket hat is the one for you.
And since if you need a hat to keep the sun off you, odds are you’re going to be out and about for a while, rounding out the New Era/Spirited Away collection is a 22-liter daypack backpack, once again with the Soot Sprites along for the journey.
Hat prices vary by model, starting with the Soot Sprite 9 Forty A-Frame at 4,400 yen (US$30), the Haku 9 thirty and No Face 9 Twenty both 4,620, the No Face bucket at 5,500, the patterned 9 Fifty at 6,050, and the No Face 59 Fifty at 6,600. The backpack is priced at 7,700 yen.
The entire collection will be available through the Ensky online shop here, with orders opening at 10 a.m. on February 21.
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


















Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Spirited Away bathhouse spirits steal the spotlight in new Studio Ghibli finger puppet collection
Spirited Away’s radish spirit dances as new Bubblebody figure from Studio Ghibli
Spirited Away x Loewe pop-up store in Harajuku whisks visitors away to the world of Studio Ghibli
Spirited Away meals and merchandise coming to new Studio Ghibli exhibition in Tokyo
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli adds a Spirited Away jewellery box to its merchandise range in Japan
Studio Ghibli tattoos feature our favourites from Totoro, Spirited Away and Howl’s Moving Castle
Studio Ghibli releases new Spirited Away kami collection
New Era combines with old eras for amazing hat collection based on Japanese painting masterpieces
Animal Crossing fan recreating all of Ghibli’s Spirited Away in New Horizons, and it’s incredible
Totoro and No-Face red envelopes are here to help celebrate Lunar New Year in Ghibli style【Pics】
New Studio Ghibli exhibition opens in Tokyo, features giant talking Yubaba from Spirited Away
Studio Ghibli and Uniqlo team up for line of beautiful T-shirts and bags, but not in Japan【Pics】
Studio Ghibli adds folding fans to its anime specialty store in Japan
Spirited Away adds a dash of Ghibli beauty to hanafuda flower cards【Photos】
Studio Ghibli answers Spirited Away fan questions, reveals exciting facts and trivia behind the film
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
New illustrated Studio Ghibli folding fans: A beautiful way to deal with Japan’s summertime heat
Beautiful Studio Ghibli calendar jigsaw puzzles are an activity worth framing【Photos】
Did this animated Korean movie rip off Ghibli’s ‘Spirited Away’?