
Mr. Sato finally heads to Kabukicho’s Yaro Sushi.
There’s a sushi restaurant in downtown Tokyo, not far from SoraNews24 HQ, that our ace reporter Mr. Sato has passed by multiple times on his way to and from the office. Actually, there are a lot of people who’ve passed by this place, since it’s been in business for more than 30 years.
And yet, Mr. Sato has never once gone inside to have a bite to eat at this place. How come? Well…
As you can guess from the prominent host club advertisements on the building, Yaro Sushi (野郎寿司) is located in a red light district. You’ll find it in Kabukicho, the host/hostess club district of the Shinjuku neighborhood, where you’ll also find plenty of seedy bars and love hotels of questionable levels of reputability.
On its south side, Kabukicho isn’t that shady of a place, with a number of chain pubs, movie theaters, and video game arcades. Head further into the north part, though, where Yaro Sushi is, and the scene starts to get a little sketchier. Couple that with the restaurant’s name (yaro translates to “rough guy”), and Mr. Sato has repeatedly decided to go somewhere else when he’s craving sushi, considering how many other places there are to enjoy it in Tokyo.
But recently he got to thinking that if Yaro Sushi has been around for all these years, they must be doing something right…right? So he decided to go and just take a peek at their menu during the day. As he approached the entrance, he braced himself for Yaro Sushi’s prices to be sky high, aimed at wringing every last yen out of weak-willed men who’d been lured there by a hostess on a date, or inebriated pachinko gamblers looking for somewhere to splash their cash from a big win.
Instead, he saw that Yaro Sushi offers lunchtime sushi sets and bowls for just 950 yen (US$6.25), a very reasonable price for a non-major chain sushi restaurant. They even throw in a bowl of miso soup for no additional charge.
Thinking he might have been misjudging the place for years, Mr. Sato bravely stepped inside and saw that yep, he had. The interior was clean and understated, with both counter and table seating plus a private room for larger groups in the back. Enka music played softly from the sound system’s speakers. Here, in the middle of a part of Tokyo known for chaotic energy and constant change, was a sushi restaurant with the serene atmosphere of a restaurant from the 1960s-‘80s Showa era.
Feeling himself increasingly confident in the place, Mr. Sato decided to upgrade his sushi set order to the 1.5-person size, which gets you an extra half-serving for a total of 1,450 yen. Served in the traditional style on the broad wooden plate called a geta in sushi restaurant jargon, it was a beautiful-looking spread.
The maguro (tuna) was an especially impressive standout, with an enticingly deep crimson creating a captivating contrast with the white of the vinegared rice.
Speaking of the rice, the grains were just a touch smaller than usual, which made for a great mouthfeel as he chewed it together with the fish. The pieces were clearly pressed by hand, with neither the mushy compacted texture or the flimsy crumbliness that can result from machine-molded blocks. When made by a skilled chef, the sushi rice should retain its form right up until when you bite into it, and yet readily break when bitten, which is what Mr. Sato was able to experience here.
Piece after piece he was rewarded with excellent quality, so this also enticed him to splurge just a little more and order a beer. Alternating between pieces of sushi and sips of brew, soaking up the low-key elegance of the ambiance and listening to the head chef chatting amicably with a recently hired new employee, Mr. Sato couldn’t believe just how wrong he’d been about this place, and how happy he is to have finally been set right.
Restaurant information
Yaro Sushi / 野郎寿司
Address: Tokyo-to, Shinjuku-ku, Kabukicho 2-10-4
東京都新宿区歌舞伎町2-10-4
Open noon-6 a.m. (lunch noon-3 p.m.)
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Tokyo has a BLUE sushi restaurant with all-you-can-eat BLUE sushi for just 400 yen (US$3.50)
Mr. Sato has time-travelled to the year 3030 with impressive sushi technology
Mr. Sato has a life-changing experience at this revolving sushi restaurant in Tokyo
Sukiyabashi Jiro Sushi Rice: How good is rice from Japan’s legendary sushi restaurant?
Sushi for breakfast? Our under-1,000-yen breakfast with Hama Sushi’s new morning menu
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Tokyo Station staff share their top 10 favorite ekiben
566 million yen in gold bars donated to Japanese city’s water bureau
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
Surprise! Terrifying new retro Godzilla movie, Godzilla -1.0, coming to Japan and U.S. this year【Video】
Japan’s bathhouse-themed bar replaces hot water with unlimited alcohol
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Japan’s official Hello Kitty Airport holds ribbon-cutting ceremony, now welcoming travelers【Pics】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Does how you dress affect what a sushi restaurant serves you? We experiment in Ginza
Tokyo’s first sushi cake specialty store opens in Japan
Sushi Crepes: Will Harajuku’s newest weird food craze catch on in Tokyo?
New Human Restaurant opens opposite Robot Restaurant in Shinjuku
Sushi hot dogs and burgers on the menu at Japanese sushi restaurant【Taste Test】
This restaurant’s US$0.45 sushi is an amazing way to expand your sushi horizons in Tokyo
This ISN’T what a US$100 Tokyo sushi lunch looks like. It’s what a US$200 one looks like!
We found a rare, true revolving sushi restaurant–and it reminded us why it’s so much fun
Mr. Sato takes our newest reporter to a sushi restaurant, he mistakes it for a love hotel!
Do Japan’s Sushi Manju sweets look as good as the packaging on the box?
Mr. Sato orders Kura Sushi’s New Year’s kosechi meal for one but gets a chilly surprise
This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】
Fresh sushi for night owls at Osaka fish market’s midnight restaurant
Major Japanese restaurant chain gives its OK to dip sushi toppings in miso soup【Video】
How to use Japan’s revolving sushi capsule toy for a literal revolving sushi meal at home
Conveyor belt restaurant chain Kappa Sushi set to offer vegetable sushi at swanky new restaurants
10-yen sushi? Such wonders do exist at new Tokyo restaurant in Shinjuku