
A bit of furry fashion fun returns.
You might not guess it while she’s modeling all sorts of fashionable outfits, but our Japanese-language reporter Ikuna Kamezawa didn’t grow up in the neon neighborhoods of Tokyo. She’s not a native of Yokohama, Osaka, or any of the other largest cities of Japan, either. No, Ikuna hails from rather rural Tottori prefecture.
Because Tottori is so far away from Japan’s youth fashion epicenters, Ikuna sadly and regularly missed out on Japan’s newest fashion trends while living in her hometown, and one of them really stung. Which one? We’ll let J-pop empress Ayumi Hamasaki demonstrate, via the music video for her 2001 hit “Evolution.”
As shown in the video, around 20 years ago fashionable young ladies of Tokyo and other trend-setting towns in Japan took to wearing faux-fur tails, clipped to their waists, belts, or bags. The spunky, playful look was especially popular among gyaru, and Ikuna looked on enviously at photos of street fashion and models in the big cities rocking their tails. Out in the sticks of Tottori, though, no one was fashion-forward enough to sport one, and with Ikuna then too shy to be the first in her community, the fur tail’s hot minute of popularity came and went before Ikuna had a chance to try it for herself.
But then!
On a recent visit to fashion shopping mecca 109 in Tokyo’s Shibuya neighborhood, Ikuna spotted a store selling fur tails!
Fashion trends tend to be cyclical, and recently in Japan there’s been a revival of looks from the late ‘90s and early 2000s, as a growing number of young people are discovering and resonating with the aesthetics of the mid-Heisei era. The store Spinns, located on the seventh floor of 109, has a number of accessories evocative of that period, now including fur tails!
Determined not to let this unexpected second chance slip through her fingers, Ikuna quickly snapped up two tails, each priced at 880 yen (US$5.60). Again, these aren’t made of actual fur and no animals were harmed in their creation, keeping them both affordable and humane.
Back at SoraNews24 HQ, Ikuna quickly clipped on a tail, and instantly felt a spark of energetic joy. After waiting for so long, she was finally foxy!
Now there was just one thing left to do: take her tail to the streets. Ikuna felt a bit of trepidation as she stepped out of the office, though. SoraNews24 HQ is located in Shinjuku, itself a pretty fashionable part of Tokyo, and Ikuna worried that maybe she’d get weird looks or half-hidden snickers from passersby for wearing something judged to be either too bold or just plain outdated.
But to Ikuna’s pleasant surprise, and continuing happiness, she didn’t get a single negative reaction. Granted, no one stopped and applauded as she walked by, either, but it’s safe to say that if you want to be part of the fur tail revival, random people aren’t going to point, laugh, or otherwise make you feel uncomfortable, confirming that this is once again a viable accessory choice.
▼ The more Ikuna walked with her tail, the more she channeled her inner Ayu power.
After purchasing her tails, Ikuna checked out the other shops in Shibuya and found a few others selling them too, and in the couple weeks since she’s been wearing hers, she’s spotted a handful of fellow fur tail sisters while out and about too, usually wearing other mid-Heisei-inspired fashions. So while fur tails may not necessarily be the hottest look of the season, it’s not a look that’s frozen in time anymore either, so if you missed out on it the first time around like Ikuna did, now’s your chance.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where if anyone knows where his “Evolution” single CD is, he’D appreciate a heads-up.










Japan’s video rental giant now rents wigs, so we tried them out【Photos】
Can our 30-something reporter pull off the fashions of this hit lucky bag for Tokyo teens?【Pics】
Does Tottori really have the most delicious-tasting tap water in all of Japan?【Taste test】
Searching for Japan’s “river of the dead” in Tottori Prefecture【Photos】
Is there demand for merch of our stylish reporter? Let’s find out with the Ikuna Acrylic Standee
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Two days to hunt down all of Tottori’s 20 Pokémon manhole covers [Part One]
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
Local souvenir tip: our brains are scrambled after finding eggs cooked in the Tottori sand dunes
Is a full curry meal a smart choice to eat while lying in bed?【Experiment】
Foxy kitsune socks will have you looking Shinto-chic
The story behind “the most hopeful ramen bar in the world”
Japan’s lap-pillow ear-cleaning salons aren’t just for pervy guys, we find out
How a Gundam Wing pilgrimage had our lapsed anime fan feeling all warm and fuzzy【Photos】
McDonald’s brings back the Japanese ‘90s with Heisei comeback menu, videos with J-pop hit【Videos】
Does a denim kimono look or feel good? Our kimono neophyte reporter finds out【Photos】
We stumble across hidden gems at Paris branch of Japanese second-hand bookstore Book Off in Paris
The dark kawaii fashions of the Ank Rouge lucky bag are here!【Photos】
We try roasted horseshoe crab in Thailand, regret our choice yet strangely long for more
Getting tired of Pokémon Go? Maybe visiting the Pokémon manhole covers will reignite your passion
Do this Japanese cosmetics company’s “small face” masks make a big difference in your beauty?